Experience

bilibili Group

• China
• Software Development
• 700 & Above Employee

• Data Analyst

  • Jul 2020 - Aug 2021

  Shanghai, China Developed targeted advertisement strategies to provide insights into drivers of public opinion, resulting in a 9.4% increase in campaign reviews and campaign views Optimized engagement and business growth through data analysis of KPIs to identify potential thought leaders within business verticals based on data analysis in SQL of KPIs such as follower growth, weekly activity, and video upload frequency Created Python-based web crawlers to extract 600k records of operational data and… Show more Developed targeted advertisement strategies to provide insights into drivers of public opinion, resulting in a 9.4% increase in campaign reviews and campaign views Optimized engagement and business growth through data analysis of KPIs to identify potential thought leaders within business verticals based on data analysis in SQL of KPIs such as follower growth, weekly activity, and video upload frequency Created Python-based web crawlers to extract 600k records of operational data and stored data in SQL databases Designed weekly reports, visualizations, and dashboards based on descriptive analytics and exploratory data analysis in Python to guide training events and materials Show less



UBTECH Robotics

• China
• Consumer Electronics
• 1 - 100 Employee

• Business Analyst

  • Jul 2018 - Jan 2020

  Shenzhen, Guangdong, China Increased conversion rates across email advertisement campaigns through creating A/B testing experimental design in Mailchimp to compare subscriber conversion rates across potential email campaigns Increased purchases for service bots by 6% and GMV by 8% by identifying the top search keywords for platforms through analysis of 800k+ records via SQL and Excel Communicated key insights on consumer user profiles, customer visit frequency, and other important business metrics to other teams… Show more Increased conversion rates across email advertisement campaigns through creating A/B testing experimental design in Mailchimp to compare subscriber conversion rates across potential email campaigns Increased purchases for service bots by 6% and GMV by 8% by identifying the top search keywords for platforms through analysis of 800k+ records via SQL and Excel Communicated key insights on consumer user profiles, customer visit frequency, and other important business metrics to other teams by creating 50+ data visualization reports in Power BI Show less