Digital Marketing Intern

• Sep 2023 - Present

Digital Marketing Specialist

• Jul 2020 - Jul 2022

Key person for end-to-end digital marketing and e-commerce. - Planned and implemented e-commerce GTM strategies for new product launches that increased total sales by 200%. - Oversaw creative direction of content pieces for ads, social media, website content, email campaigns, and infographics. - Cooperated cross-functionally across Sales, Operation, and Design to ensure alignment of goals and execution. - Led a team in formulating narratives with a result of cohesive brand messaging and value proposition. - Set up and monitored Facebook and Instagram ads with A/B testing to optimize ad messaging and performance. - Analyzed ads campaign performance to optimize strategies that increased conversion rates by 88%. - Strategized social media content calendar with the result of 1K increased in number of followers within a month. - Acted as main point of contact for influencers, overseeing planning and execution of influencer marketing campaigns. - Developed end-to-end omni-channel campaign strategy, resulting in boosts in online engagement and in-store sales. - Increased email marketing campaigns open rate and click rate by 100% in the first quarter of 2021. - Collaborated closely with designers to develop UI for a new website and create CMS WordPress content. - Ensured seamless operation of e-commerce website and accurate inventory management by using Shopify platform. Show less

.com / Retail Associate

• Feb 2019 - Dec 2019

Summer Operations Intern

• Jun 2018 - Aug 2018

Social Media Director

• Nov 2017 - Aug 2018

Marketing Assistant Intern

• May 2017 - Aug 2017

Peer Mentor

• Jun 2014 - Aug 2014