Merchandising - Jordan

• Jan 2020 - Present

E-Commerce (Nike.com) Site Merchandiser

• Oct 2019 - Jan 2020

Retail Immersion (HOI)

• Jul 2019 - Sep 2019

Maybelline APAC Marketing Intern

• Aug 2018 - Dec 2018

- Collected marketing campaign plans and launch result decks from all Asia Pacific countries; integrated and analyzed information to form a collective PPT; sent the regional report to all countries as a campaign guide - Consolidated sales information of new products from all countries; analyzed information and provided insights - As the information hub for APAC area, delivered information between countries and facilitated regional communications

Media Department Summer Intern

• Jun 2018 - Aug 2018

Nice Cube Marketing Campaign Project (California-based premium cold brew brand) - Conducted secondary research about US Coffee Market and Cold Brew Coffee Market, performed competitive analysis, visualized data with perception map, radar chart and experiential map - Performed primary research and interpreted research results, research methods included in-depth interview, street taste-testing survey, nation-wide online surveyInfluencer Marketing Project - Conducted… Nice Cube Marketing Campaign Project (California-based premium cold brew brand) - Conducted secondary research about US Coffee Market and Cold Brew Coffee Market, performed competitive analysis, visualized data with perception map, radar chart and experiential map - Performed primary research and interpreted research results, research methods included in-depth interview, street taste-testing survey, nation-wide online surveyInfluencer Marketing Project - Conducted comprehensive research on US influencer market; crafted influencer request and proposal form with team members - Discovered and pitched a new online system “AirTable”; initiated influencer collection process and selected 200+ potential influencers - Invented influencer compatibility tool to help evaluate influencers Show more Show less

Video Production

• Jan 2018 - Feb 2018

- Screened 200+ pages of video clips on Dissolve.com and edited website video for a real-estate agency - Managed social media accounts: Analyzed company social media posts in the past five years and came up with strategic solutions; studied 20+ competitors’ accounts, including Chandelier Creative, Weiden Kennedy and Riot House Production; updated the Instagram content calendar with self-edited sample posts - Helped Ezra Production apply for American Advertising Awards (categories… - Screened 200+ pages of video clips on Dissolve.com and edited website video for a real-estate agency - Managed social media accounts: Analyzed company social media posts in the past five years and came up with strategic solutions; studied 20+ competitors’ accounts, including Chandelier Creative, Weiden Kennedy and Riot House Production; updated the Instagram content calendar with self-edited sample posts - Helped Ezra Production apply for American Advertising Awards (categories covered Branded-content Non-broadcast, Branded-content for Television and Event) Show more Show less

Merchandising & Social Media Intern

• Jan 2017 - May 2017

- Operated 10,000+ follower Weibo account (Chinese version of Twitter): Established monthly content plan with a mix of Fur Industry knowledge, fashion content and event reviews; implemented the content plan with real posts - Went to Guiyang and Chengdu on one-week field research to understand potential fur market value, analyzed 100+ stores, collected detailed data about design, color, quality, number of product in the display, etc.; organized data and combined findings for each city into a… - Operated 10,000+ follower Weibo account (Chinese version of Twitter): Established monthly content plan with a mix of Fur Industry knowledge, fashion content and event reviews; implemented the content plan with real posts - Went to Guiyang and Chengdu on one-week field research to understand potential fur market value, analyzed 100+ stores, collected detailed data about design, color, quality, number of product in the display, etc.; organized data and combined findings for each city into a 20-sheet excel report - Collected 100+ customer information on static shows during Shenzhen Fashion Week; assisted backstage in Kopenhagen Fur 2017 Runway Show Show more Show less

Marketing Strategy Intern

• Jul 2016 - Jan 2017

- Performed data consolidation and analysis from 200+ spreadsheets of marketing research, visualize data into PPT; assisted in consumer perception research, event feedback questionnaires, etc. - Updated and organized 2017 marketing plan; allocated budget onto model launch, facelift, and limited edition. - Coordinated with group leaders to collect EAⅡ(expected actual) budget allocation for Sales & Marketing Dept.; prepared payment documentation and contacted vendors; followed up the… - Performed data consolidation and analysis from 200+ spreadsheets of marketing research, visualize data into PPT; assisted in consumer perception research, event feedback questionnaires, etc. - Updated and organized 2017 marketing plan; allocated budget onto model launch, facelift, and limited edition. - Coordinated with group leaders to collect EAⅡ(expected actual) budget allocation for Sales & Marketing Dept.; prepared payment documentation and contacted vendors; followed up the budget plan and transfer Show more Show less

Operation Specialist

• Jul 2015 - Aug 2015

- Processed massive daily data to help install the new payment system- Conducted industry analysis on internet finance and studied its latest policies - Analyzed VIE construction as a reference to the internet finance business of the company

Intern

• Jan 2015 - Feb 2015

- Promoted online banking business to customers and VIPs- Guided clients to do business through the bank’s network system; assisted tellers with application of bank card; handled remittance and transfer business for VIP clients