Experience

Bloomr.SG (Mediacorp)

• Singapore
• Entertainment
• 1 - 100 Employee

• Senior Manager, Business Development

  • Oct 2022 - Present



Razer Inc.

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Manager, Global Retail, Business Growth and Projects

  • May 2021 - Sep 2022

• Manager, Global Retail Marketing

  • Nov 2020 - May 2021



Amara Hotels & Resorts

• Hospitality
• 100 - 200 Employee

• Regional Marketing Manager, Amara International Hotels & Resorts

  • Jan 2019 - Oct 2020

  - Define and led group-wide brand strategy and development across APAC - Led the development and implementation of key revenue-driving marketing campaigns from start to end, including overall strategy, P&L and marketing - Managed budget, tracked ROI and defined areas of success and improvement for strategic projects and marketing activities across the group - Managed crisis communications across all platforms - Managed internal and external stakeholders for brand and marketing projects, while ensuring synergy and alignment to project objectives - Established group-wide partnerships across leisure, F&B and travel industries - Developed SOPs, guidelines and a suite of marketing materials for the group across all platforms - Website migration and content development Show less



The Ascott Limited

• Singapore
• Hospitality
• 700 & Above Employee

• Senior Executive, Brand & Marketing, Digital Innovation and lyf

  • Apr 2017 - Dec 2018

  • Part of a multi-disciplinary team in charge of the global expansion and operationalization of lyf, a new serviced apartment brand launched by The Ascott Limited• Strategically involved in the development of lyf's brand, operations, recruitment guidelines • Compile and analyze user patterns to further streamline user and payment workflows for lyf• Develop and execute overall digital strategy for lyf – including content, website and social media channels• Provide inputs to regional marketing teams to ensure alignment with corporate marketing efforts • Champion place-making initiatives at lyf by establishing and maintaining strong relationships with partners and clients Show less

• Online and Marketing Communications

  • Jan 2017 - Mar 2017

  Online and Marketing Communications• Developed content pillars for The Ascott Limited’s social media platforms • Produced, and edited Web Pages on The Ascott Limited’s website • Facilitate strategic global projects across Ascott, Citadines and Somerset

• Pre-Opening team, Ascott Orchard Singapore

  • Oct 2016 - Dec 2016

  Coordinated pre-opening activities of Ascott’s flagship 220 apartments property by• Liaising with the various stakeholders - construction team, management and property personnel, to ensure that the construction timeline is adhered • Overseeing and manage on site activities, including the sourcing of property restaurant vendor and thereafter, their renovation and operating details• Reviewing third party contracts and enforcing quality control of in-room offerings • Managing and administering the property’s soft opening programmesAssisted the property manager to:• Update property budget and forecast • Liaise and coordinate between department heads to ensure smooth operations during the teething stage Show less

• Management Associate, Ascott International Management Korea

  • Jul 2016 - Sep 2016

  Ascott International Management Korea – Sales and Marketing • Reviewed prior digital marketing campaigns, and recommended novel solutions based on market trends and research • Develop new B2C digital strategies for 2017 Citadines Han River Seoul – Pre-opening team • Conceptualised and initiated marketing content targeted towards domestic travelers for pre-opening sales • Managed on-site activities such as defect checking of 149 apartments

• Management Associate, Ascott Raffles Place Singapore and Somerset Bencoolen

  • Jul 2015 - Jun 2016

  At Ascott Raffles Place Singapore, I was tasked with the following: • Oversight of day to day operations and the updating of budget, forecast, profit and loss documents to help ensure corporate compliance• Managed the contractual process with incoming F&B partner to meet budget numbers, and supervised their renovations and operating details• Ensured that property was running at maximum efficiency by rectifying lapses between the various departments• Rolled out a back of house application that enhanced operations efficiency and competitiveness of Ascott’s properties in Singapore• Enhanced guest satisfaction by running guest centric events• Delivered excellent customer service with the guest relations teamAt Somerset Bencoolen, I took over the role of Housekeeping Manager at Somerset Bencoolen during peak season (Nov and Dec).• Planned, organized and directed a team of 12 to ensure the highest degree of guest satisfaction• Managed and supervised the day to day operations of the Housekeeping department, including the cleaning of all 107 apartments• Purchased and maintained housekeeping supplies and inventory in anticipation of events and programmes• Conducted pre-event inspections of all rooms and facilities prior to events and programmes• Maintained the housekeeping budget, providing billing summaries and expenses for all pre and post events Show less



NVPC - Towards a City of Good

• Singapore
• Non-profit Organizations
• 100 - 200 Employee

• Marketing, Advocacy and Development Intern

  • Jan 2014 - Jul 2014

  • Assist in the conceptualisation and leading of department projects such as corporate videos and marketing collaterals for B2B marketing • Planning and execution in the relaunch of SALT – a thought leadership site that publishes op-eds on key societal issues • Conceptualise and create content for corporate gifts • Develop editorial calendar for social media pages • Assist in the conceptualisation and leading of department projects such as corporate videos and marketing collaterals for B2B marketing • Planning and execution in the relaunch of SALT – a thought leadership site that publishes op-eds on key societal issues • Conceptualise and create content for corporate gifts • Develop editorial calendar for social media pages



Adam Khoo Learning Technologies Group

• Singapore
• Professional Training and Coaching
• 100 - 200 Employee

• Training Assistant & Camp Coach

  • Jan 2011 - Jun 2011

  • Guide youth and help them build character through games and activities • Impart skills in study techniques, leadership and team work • Empower students with positive life-skills and mindsets through experiential learning Coached in programmes such as: • Superheros, Super friends • Live! Operations • Guide youth and help them build character through games and activities • Impart skills in study techniques, leadership and team work • Empower students with positive life-skills and mindsets through experiential learning Coached in programmes such as: • Superheros, Super friends • Live! Operations