Yingjun HOU
Assistant Project Manager at Estimation Média- Claim this Profile
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Bio
Credentials
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Meta Certified Digital Marketing Associate
MetaApr, 2023- Oct, 2024 -
Google Ads Search Certification
GoogleNov, 2022- Oct, 2024
Experience
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Estimation Média
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France
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Public Relations and Communications Services
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1 - 100 Employee
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Assistant Project Manager
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Aug 2023 - Present
Make media reviews for Hermes, Chanel and Suzuki. Update international media database and analyzing media data. Participate in the development of the agency's marketing and communications strategy. Make media reviews for Hermes, Chanel and Suzuki. Update international media database and analyzing media data. Participate in the development of the agency's marketing and communications strategy.
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China Academy of Urban Operation
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Beijing, China
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Social Media Manager
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Oct 2021 - Aug 2022
Develop and execute branding strategies to meet company's business objectives. Manage multi-channel brand campaigns, including social media, website, and advertising. Expand media relations and handle company's public crisis. Create branding materials to enhance identity and recognition. Develop and execute branding strategies to meet company's business objectives. Manage multi-channel brand campaigns, including social media, website, and advertising. Expand media relations and handle company's public crisis. Create branding materials to enhance identity and recognition.
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Reignwood Group
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China
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Investment Management
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1 - 100 Employee
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Event Planner
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Apr 2018 - Oct 2021
Create social media content, including posts, graphics, and videos, boosted social media following by 300%. Organize international marketing and CSR events, liaise with global teams and media. Collaborate with external design and video teams to ensure seamless delivery. Assist head of PR in crisis management to enhance company reputation. Create social media content, including posts, graphics, and videos, boosted social media following by 300%. Organize international marketing and CSR events, liaise with global teams and media. Collaborate with external design and video teams to ensure seamless delivery. Assist head of PR in crisis management to enhance company reputation.
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Wisefund Investment Holding Group
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Beijing, China
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Brand Executive
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Apr 2017 - Apr 2018
Organize brand events, interview and write press releases. Manage the official website and WeChat account including Chinese and English pages, make marketing materials Monitor public opinions of four industries: finance, real estate, medical, and mining. Make company’s business analysis report. Organize brand events, interview and write press releases. Manage the official website and WeChat account including Chinese and English pages, make marketing materials Monitor public opinions of four industries: finance, real estate, medical, and mining. Make company’s business analysis report.
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WangYu Digital Marketing
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Beijing, China
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Account Executive
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May 2016 - Mar 2017
Develop and present proposals, pitches, and reports to clients, effectively communicating the value of services and solutions. Collaborate with cross-functional teams to develop and implement client campaigns and projects. Coordinate project timelines and budgets, ensuring successful project outcomes and client satisfaction. Develop and present proposals, pitches, and reports to clients, effectively communicating the value of services and solutions. Collaborate with cross-functional teams to develop and implement client campaigns and projects. Coordinate project timelines and budgets, ensuring successful project outcomes and client satisfaction.
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Education
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2022 - 2023
SKEMA Business School
Master's degree, International Marketing and Business Development -
2012 - 2016
Beihua University
Bachelor's degree, English Language and Literature/Letters
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