Yinghui Ma

SOCIAL MEDIA CONTENT MANAGER & PRODUCER at bilibili Group
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Contact Information
us****@****om
(386) 825-5501
Location
Arlington, Virginia, United States, US

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Experience

    • China
    • Software Development
    • 700 & Above Employee
    • SOCIAL MEDIA CONTENT MANAGER & PRODUCER
      • Dec 2017 - Present

      Published choreographed dance videos, makeup tutorials, and Mukbang videos, with over 1 million views in total. Arranged inter-platform cooperation opportunities. Scouted filming locations & designed costumes that aligned with the choreography and video’s concept. Conducted research to identify up-and-coming trends in the music industry. Video production; chose appropriate shooting angles, lenses, lighting, and audio. Video editing, using Adobe Premiere. Designed covers for the content, using photo-editing software, Meitu Xiu Xiu. Show less

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • CONSULTANT INTERN AND SOCIAL MEDIA COORDINATOR
      • Jun 2020 - Sep 2020

      Managed the BEAUTY 4EVER project, which restructured the brands' marketing strategy. Provided one-to-one personalized services to customers, guiding customers through authorized skincare and makeup routines. Led an online Seminar focused on collagen and health concepts. Promoted Mary Kay’s exclusive health products, helping the brand establish its foothold in the Chinese market. Managed the BEAUTY 4EVER project, which restructured the brands' marketing strategy. Provided one-to-one personalized services to customers, guiding customers through authorized skincare and makeup routines. Led an online Seminar focused on collagen and health concepts. Promoted Mary Kay’s exclusive health products, helping the brand establish its foothold in the Chinese market.

Education

  • The Johns Hopkins University
    Master of Arts - MA, Communication, General
    2021 - 2023
  • University of Miami
    Bachelor's degree, Communication, General
    2017 - 2020

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