Yinghui Ma
SOCIAL MEDIA CONTENT MANAGER & PRODUCER at bilibili Group- Claim this Profile
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Bio
Experience
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bilibili Group
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China
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Software Development
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700 & Above Employee
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SOCIAL MEDIA CONTENT MANAGER & PRODUCER
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Dec 2017 - Present
Published choreographed dance videos, makeup tutorials, and Mukbang videos, with over 1 million views in total. Arranged inter-platform cooperation opportunities. Scouted filming locations & designed costumes that aligned with the choreography and video’s concept. Conducted research to identify up-and-coming trends in the music industry. Video production; chose appropriate shooting angles, lenses, lighting, and audio. Video editing, using Adobe Premiere. Designed covers for the content, using photo-editing software, Meitu Xiu Xiu. Show less
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Mary Kay Global
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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CONSULTANT INTERN AND SOCIAL MEDIA COORDINATOR
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Jun 2020 - Sep 2020
Managed the BEAUTY 4EVER project, which restructured the brands' marketing strategy. Provided one-to-one personalized services to customers, guiding customers through authorized skincare and makeup routines. Led an online Seminar focused on collagen and health concepts. Promoted Mary Kay’s exclusive health products, helping the brand establish its foothold in the Chinese market. Managed the BEAUTY 4EVER project, which restructured the brands' marketing strategy. Provided one-to-one personalized services to customers, guiding customers through authorized skincare and makeup routines. Led an online Seminar focused on collagen and health concepts. Promoted Mary Kay’s exclusive health products, helping the brand establish its foothold in the Chinese market.
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Education
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The Johns Hopkins University
Master of Arts - MA, Communication, General -
University of Miami
Bachelor's degree, Communication, General