Experience

Tim Hortons China

• China
• Restaurants
• 1 - 100 Employee

• Senior Marketing Manager

  • Feb 2023 - Present



阿里巴巴集團

• China
• IT Services and IT Consulting
• 200 - 300 Employee

• 采銷專家( Category expert)

  • Jul 2017 - Jul 2021

  Senior Category Manager (work level P7 in Alibaba group) • Successfully built industry differentiation by exclusive products strategy, which hit millions sales • Achieved 100% year-on-year growth rate in sales by managed 14 subsidiaries performance and strengthened the cooperation with key suppliers to enhance national frozen supply chain • Optimized customer experience by coordinate online and offline campaigns and cooperated with cross-function group which increased 30% click through rate • Grew penetration rate doubled than other O2O competitors by developing multi-channel strategy and building category structure. Senior Project Manager (work level P7 in Alibaba group) • Accomplished offline daily fresh milk ice cream project from planning to national implementation, which created new consumption hot spots and improved consumer perception • Established the structure for catering department and formulate management specifications through system which benefited the seafood stall clarified costs • Led cross-functional team to accomplish the first catering crayfish project to hit 100 million sales, by cost optimization, established supply chain and APP function iteration. Manage whole process from factory production to the final product sales • Standardized the products development process and coached national-wide product managers Show less



FamilyMart Co.,Ltd.

• Japan
• Retail
• 100 - 200 Employee

• Product Development Manager

  • May 2012 - 2017

  -Expertise in category planning and product management. • Build category structure of fresh-food and product strategy base on the consumer insights. • Managed product development, package development, production, cost & pricing, selling story development and sales forecast. • Co-worked with cross functions to ensure product launched on-schedule and quality delivery. • Co-worked with R&D and fresh food factory on new commercialized products/ideas which resulted in 100 new product launches in a year. • Lead full year activity calendar implementation with marketing and operation. • Co-work with media/PR/digital team to develop brand communication activity. • Conduct market analysis, competitive product lines for each category. • Driving new product development. Managed new products and annual plan to boost company fresh food sales record. Reached a highest target (32 million RMB/month ) • Succeeded in supply chain management. Ensured production meets the market timeline and coordinated with quality assurance to control products quality with outperforming standards. • Shortened product launch time from 18 to 13 weeks by improving process efficiency, included standardizing new products developing process and establishing quantitative evaluation. • Tracked sales performance, including internal business review, competitors, and promotions. . • Optimized merchandise composition, shelf display design and lead full year activity calendar implementation with cross functional team. • Coordinated 42 suppliers and managed over 400 items. • Achieved company annual sales target and 1.5 times of the category income index. Hit category target in terms of sales value and profit margin. Show less



Buynow(百脑汇）

• Shanghai City, China

• Summer Intern

  • Jul 2011 - Aug 2011

  网站优化与线上商城专案 网站优化与线上商城专案



Yahoo!Taiwan

• Taiwan

• Internship

  • Jul 2010 - Aug 2010

  B2B Marketing B2B Marketing