Ying Hui Tay

Inbound Marketing Senior Associate at clickTRUE Pte Ltd
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Native or bilingual proficiency
  • Chinese Professional working proficiency
  • Japanese Limited working proficiency
Skills

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Bio

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Credentials

  • Digital Product Management: Modern Fundamentals
    Coursera
    Nov, 2021
    - Nov, 2024
  • Advertising and Society
    Coursera
    Dec, 2020
    - Nov, 2024
  • Channel Management and Retailing
    Coursera
    Dec, 2020
    - Nov, 2024
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
    Coursera
    Dec, 2020
    - Nov, 2024
  • Measure and Optimize Social Media Marketing Campaigns
    Coursera
    Dec, 2020
    - Nov, 2024
  • Global Impact: Cultural Psychology
    Coursera
    Nov, 2020
    - Nov, 2024
  • International Entertainment and Sports Marketing
    Coursera
    Nov, 2020
    - Nov, 2024
  • International Hospitality & Healthcare Services Marketing
    Coursera
    Nov, 2020
    - Nov, 2024
  • International Marketing Entry and Execution
    Coursera
    Nov, 2020
    - Nov, 2024
  • The Strategy of Content Marketing
    Coursera
    Nov, 2020
    - Nov, 2024
  • Digital Marketing Analytics in Practice
    Coursera
    Oct, 2020
    - Nov, 2024
  • Digital Media and Marketing Principles
    Coursera
    Oct, 2020
    - Nov, 2024
  • Fundamentals of Social Media Advertising
    Coursera
    Oct, 2020
    - Nov, 2024
  • Introduction to Search Engine Optimization
    Coursera
    Oct, 2020
    - Nov, 2024
  • Search Engine Optimization Fundamentals
    Coursera
    Oct, 2020
    - Nov, 2024
  • AI for Everyone
    Coursera
    Sep, 2020
    - Nov, 2024
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
    Coursera
    Sep, 2020
    - Nov, 2024
  • International B2B Marketing
    Coursera
    Sep, 2020
    - Nov, 2024
  • Introduction to Social Media Marketing
    Coursera
    Sep, 2020
    - Nov, 2024
  • Marketing Analytics
    Coursera
    Sep, 2020
    - Nov, 2024
  • Marketing in a Digital World
    Coursera
    Sep, 2020
    - Nov, 2024
  • Social Media Management
    Coursera
    Sep, 2020
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    May, 2021
    - Nov, 2024
  • Digital Marketing
    HubSpot Academy
    Oct, 2021
    - Nov, 2024

Experience

  • clickTRUE Pte Ltd
    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Inbound Marketing Senior Associate
      • May 2021 - Present

      Planning and Execution of B2B Marketing Campaigns for lead conversions and prospective engagementCampaign Support for B2B clients and Collaborating with Cross Functional teams and clients for Alignment and Delivery of Digital Campaigns and Content AssetsConduct Research, Monitor Performance for deeper user understanding to identify relevant content for user engagementLeverage Data for Targeting and Content Development Planning, Conceptualization and Post Production of Video ContentProduction of Video ContentDevelop creative briefs and storyboards for Content Alignment and Strategy

  • National University of Singapore
    • Singapore
    • Higher Education
    • 700 & Above Employee
    • Communications and Outreach, Dean's Office (Faculty of Engineering)
      • Sep 2020 - May 2021

      Content Marketing for Faculty Outreach and Official channels Creative development and Content Strategy for Social Media MaterialsCreated and Produced First Batch of Alumni Video seriesCreation of Marketing Campaigns for relevant engagement for prospective students Website Management & Updating of Content Content Marketing for Faculty Outreach and Official channels Creative development and Content Strategy for Social Media MaterialsCreated and Produced First Batch of Alumni Video seriesCreation of Marketing Campaigns for relevant engagement for prospective students Website Management & Updating of Content

  • GLORY
    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Regional Marketing Intern
      • Aug 2019 - Apr 2020

      Conceptualize, develop and implement Digital Marketing Projects (B2B)Create Communication materials aligning to Business VisionsContent conceptualization Business Case Studies, Social Media Campaigns, Strategies and related projectsLiaising with Sales Team for LinkedIn & email Campaigns Cross-Function liaisons across Asia Pacific regions in the execution of plans, events and content developmentCrafting of business-related articles for global site usesGeneral Marketing Administration

  • The Style Atelier
    • Singapore
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Project Coordinator
      • Oct 2018 - May 2019

      Development of communication materials and event slidesCoverage of Events in Photography and Videography Event Coordination with relevant stakeholders Development of communication materials and event slidesCoverage of Events in Photography and Videography Event Coordination with relevant stakeholders

  • National University of Singapore Students' Union (NUSSU)
    • Singapore
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Deputy Communications Secretary
      • Aug 2017 - Aug 2018

      Management of Social Media Platforms (Facebook Messenger and Instagram)Development and Implementation of Branding GuidelinesOverseeing and Supervision of Postings (NEXUS Facebook Page)Supervision and Approval of CollateralsPlanning and Liaisons in Union Events

    • Publicity Director (Union Camp 2017)
      • Jan 2017 - Jul 2017

      Overseeing of Theme DiscussionsSupervision and Development for Publicity MaterialsDesigning of Publicity Materials (House Logos, Poster and Camp Shirts)Social Media Management for Facebook and Instagram Platforms, inclusive of addressing any camp related concern and enquiries via messengerCommunication and Liaison with Faculty Staff for Open Day PublicityPlanning and Execution of Publicity PhotoshootFacilitation of Video Projects and Photography CoverageLiaising with Student Clubs and other Camp Directors for Mutual PublicityCrafting of Freshmen Orientation Guide

  • GSK
    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Communications Intern
      • Jul 2017 - Dec 2017

      Execution of Site Communication PlansAssisting with Communication Related Activities for Global Manufacturing Sites for staff engagement Development of Communication Collaterals, such as Newsletters and Staff Meeting SlidesContent Management and Digital Maintainance for the GMS Intranet Crafting of Articles for GSK Events and IntranetFacilitation of Media Requests and Projects Execution of Site Communication PlansAssisting with Communication Related Activities for Global Manufacturing Sites for staff engagement Development of Communication Collaterals, such as Newsletters and Staff Meeting SlidesContent Management and Digital Maintainance for the GMS Intranet Crafting of Articles for GSK Events and IntranetFacilitation of Media Requests and Projects

  • NUS Sports Club
    • Publicity Director(NUS Biathlon 2017)
      • Dec 2016 - Mar 2017

      Design of Publicity Materials (i.e. Race Banners, Publicity Posters and Race Shirts)Postings and Content Management of Facebook Platform (Biathlon Facebook Page)Assisting of carrying out Race Operations (Pre-race night Preparation and Registration Counter) Design of Publicity Materials (i.e. Race Banners, Publicity Posters and Race Shirts)Postings and Content Management of Facebook Platform (Biathlon Facebook Page)Assisting of carrying out Race Operations (Pre-race night Preparation and Registration Counter)

Education

  • National University of Singapore
    Bachelor of Engineering (B.Eng.), Material Sciences & Engineering
    2014 - 2019
  • Hanyang University
    Cinematography and Film/Video Production
    2018 - 2018
  • Utrecht University of Applied Sciences
    Health Sciences
    2018 - 2018
  • Tembusu College
    University Town College Programme(UTCP)
    2014 - 2017
  • Jurong Junior College
    GCE A Level Certification
    2011 - 2013

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