Ying-Ching Lai

Assistant Brand Manager Marketing at Jardine Restaurant Group
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Contact Information
us****@****om
(386) 825-5501
Location
Zhongshan District, Taipei City, Taiwan, TW
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency

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Experience

    • Hong Kong
    • Food & Beverages
    • 100 - 200 Employee
    • Assistant Brand Manager Marketing
      • Mar 2023 - Present

      Pizza Hut Taiwan -In charge of side dish, platter and dessert. Pizza Hut Taiwan -In charge of side dish, platter and dessert.

  • Cheong Kwan Jang (正官庄)
    • Taipei City, Taiwan
    • Marketing Supervisor
      • Aug 2022 - Feb 2023

    • Taiwan
    • Consumer Goods
    • 1 - 100 Employee
    • Assistant Product Manager
      • Jun 2019 - Jan 2022

      - In charge of McCormick brand building, portfolio management and P&L.- Arrange annual brand plan, strategies to grow the brand and product line.- Responsible for both import and licensee items.- Develop licensee items with OEM factories.- Support sales team to manage channels including both retail and food solution.- Conduct business analysis including market, consumers, competitors and distributors sales information.- Manage brand A&P, P&L, forecasting, stocks and optimize brand investments and margins.- Conduct sales and customer training for product knowledge. Show less

    • Product Specialist
      • Dec 2017 - May 2019

      -Responsible for McCormick (Food Service) and fine dining products (truffle, balsamic vinegar and olive oil).-Developed annual brand plan, sales strategies to grow the brand and product line.-Supported sales team to manage in food service channel.-Managed brand A&P, P&L, forecasting, stocks and optimize brand investments and margins.-Assisted Lee Kum Kee brand for administration and debit note.

    • Italy
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Advisor
      • Dec 2015 - Feb 2017

      -Achieved sales goals and maximizing sales performance -Resolved client problems and complaints quickly and effectively with excellent CRM -Executed special sales projects, such as new product introductions, sales promotions, advertisements -Achieved sales goals and maximizing sales performance -Resolved client problems and complaints quickly and effectively with excellent CRM -Executed special sales projects, such as new product introductions, sales promotions, advertisements

    • Taiwan
    • Food and Beverage Services
    • 1 - 100 Employee
    • International Sales Executive
      • Jul 2013 - Feb 2015

      -Sold food and beverages to Australia, Hong-Kong, North Korea, Japan and Africa markets -Responsible for promotional budgets to support distributers -Arranged the production schedule and shipments to ensure clients’ satisfaction -Maintained and increased gross rate and profits for the company -Attended Food exhibitions and visited customers to maintain the relationship -Sold food and beverages to Australia, Hong-Kong, North Korea, Japan and Africa markets -Responsible for promotional budgets to support distributers -Arranged the production schedule and shipments to ensure clients’ satisfaction -Maintained and increased gross rate and profits for the company -Attended Food exhibitions and visited customers to maintain the relationship

Education

  • Fu Jen Catholic University
    Master of Business Administration - MBA, Marketing
  • Tamkang University
    Bachelor's degree, International Business

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