Ying-Ching Lai
Assistant Brand Manager Marketing at Jardine Restaurant Group- Claim this Profile
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Chinese Native or bilingual proficiency
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English Professional working proficiency
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Bio
Experience
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Jardine Restaurant Group
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Hong Kong
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Food & Beverages
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100 - 200 Employee
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Assistant Brand Manager Marketing
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Mar 2023 - Present
Pizza Hut Taiwan -In charge of side dish, platter and dessert. Pizza Hut Taiwan -In charge of side dish, platter and dessert.
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Cheong Kwan Jang (正官庄)
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Taipei City, Taiwan
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Marketing Supervisor
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Aug 2022 - Feb 2023
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Taiwan Hsin Lin Enterprises Co.,Ltd.
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Taiwan
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Consumer Goods
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1 - 100 Employee
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Assistant Product Manager
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Jun 2019 - Jan 2022
- In charge of McCormick brand building, portfolio management and P&L.- Arrange annual brand plan, strategies to grow the brand and product line.- Responsible for both import and licensee items.- Develop licensee items with OEM factories.- Support sales team to manage channels including both retail and food solution.- Conduct business analysis including market, consumers, competitors and distributors sales information.- Manage brand A&P, P&L, forecasting, stocks and optimize brand investments and margins.- Conduct sales and customer training for product knowledge. Show less
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Product Specialist
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Dec 2017 - May 2019
-Responsible for McCormick (Food Service) and fine dining products (truffle, balsamic vinegar and olive oil).-Developed annual brand plan, sales strategies to grow the brand and product line.-Supported sales team to manage in food service channel.-Managed brand A&P, P&L, forecasting, stocks and optimize brand investments and margins.-Assisted Lee Kum Kee brand for administration and debit note.
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FURLA
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Italy
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Retail Apparel and Fashion
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700 & Above Employee
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Sales Advisor
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Dec 2015 - Feb 2017
-Achieved sales goals and maximizing sales performance -Resolved client problems and complaints quickly and effectively with excellent CRM -Executed special sales projects, such as new product introductions, sales promotions, advertisements -Achieved sales goals and maximizing sales performance -Resolved client problems and complaints quickly and effectively with excellent CRM -Executed special sales projects, such as new product introductions, sales promotions, advertisements
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VEDAN ENTERPRISE CORP. (TAIWAN)
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Taiwan
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Food and Beverage Services
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1 - 100 Employee
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International Sales Executive
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Jul 2013 - Feb 2015
-Sold food and beverages to Australia, Hong-Kong, North Korea, Japan and Africa markets -Responsible for promotional budgets to support distributers -Arranged the production schedule and shipments to ensure clients’ satisfaction -Maintained and increased gross rate and profits for the company -Attended Food exhibitions and visited customers to maintain the relationship -Sold food and beverages to Australia, Hong-Kong, North Korea, Japan and Africa markets -Responsible for promotional budgets to support distributers -Arranged the production schedule and shipments to ensure clients’ satisfaction -Maintained and increased gross rate and profits for the company -Attended Food exhibitions and visited customers to maintain the relationship
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Education
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Fu Jen Catholic University
Master of Business Administration - MBA, Marketing -
Tamkang University
Bachelor's degree, International Business