Experience

UNIQLO China 优衣库中国
• Product Marketing Manager

  • Sep 2019 - Present


ECCO Shoes

• Denmark
• Retail Apparel and Fashion
• 100 - 200 Employee

• Category Manager

  • May 2016 - Present

  - Merchandising strategy for ECCO Accessories China- Sales driving for both wholesale and retail- Account management and sales operation

• Digital Marketing and CRM supervisor

  • Apr 2015 - May 2016

  Planning, implementation and execution of seasonal integrated marketing plans in the areas of CRM and general marketing in terms of seasonal campaign development, brand tracking, trade marketing and media buy.

• Interactive Marketing Executive

  • Jan 2014 - May 2015

  Overseeing and execution of interactive marketing, including loyalty program, e-news lettering program and branded site maintenance and optimization.

• International Management Trainee

  • Aug 2010 - Jul 2013

  International Management Trainee at ECCO, building knowledge of the global organization and a holistic business understanding of the entire supply chain, from Production to Retail shops. I have been through the following sections of assignments and exposed to a variety of business scenarios. Leather R&D and mass production (September 2010) - ECCO tannery in Dongen, the Netherlands - Develop the knowledge and experience of leather production and sales Shoe mass production (October 2010 - July 2011) - ECCO shoe factory in Martin, Slovakia - Develop the knowledge and experience of shoe mass production, including Training, QC, Lean & Work Study, Kaizen events, Technical, Logistics, Planning, Purchase and Production projects. LEAN project training (March 2011) - ECCO tannery in Surabaya, Indonesia - Hands on project to smooth the production following LEAN concept and principles Global Public Relations (July 2011 – May 2012) - ECCO Headquarters in Toender, Denmark - Coordination in connection with press trips - Coordination in connection with global PR events, like ECCO Walk in Style - Internal and external contact for PR related materials - Social media and online campaign content generation Ecommerce and wholesale marketing (June 2012 – February 2013) - ECCO USA Headquaters in Londonderry, NH - Supported the launch of the new Demandware e-commerce website - Developed a wholesale marketing toolkit to be used for SS13 - Social media content management including calendar mapping and analysis - Events support, such as OR and sales conference - KPI development and campaign measurements CRM and retail marketing (February - July 2014) - ECCO sales office in Singapore - Prepare and launch of ECCO global loyalty program ECCO MOMENTS in Singapore - Set up the newsletter communication channels and calendar - Social media and branded site management - Event support for the 50th anniversary interactive campaign Show less



AIG

• Egypt
• Oil and Gas
• 1 - 100 Employee

• Corporate Communication

  • May 2009 - Aug 2009

  - Planning and shooting the internal corporate communication videos - Editing business magazines - Assist establish marketing strategy plan - Coordination for PR activities. - Planning and shooting the internal corporate communication videos - Editing business magazines - Assist establish marketing strategy plan - Coordination for PR activities.



Beijing TV

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Editor assistant

  • Jul 2008 - Aug 2008

  - Assistant the entire work flow of TV programme production - Audience feedback analysis during Beijing Olympics - Assistant the entire work flow of TV programme production - Audience feedback analysis during Beijing Olympics