Experience

UNIQLO China

• Retail
• 1 - 100 Employee

• Brand communication

  • Aug 2017 - Present



Dentsu Public Relation Consulting

• China
• 1 - 100 Employee

• Account Manager

  • May 2014 - Aug 2017

  Client Management- Day-to-day retainer client management;- Integrated PR proposal and PR review report development;- Discrete projects planning and management;Material Development- PR materials development including press release, promotion text as well as clipping reports Media Management- Wide range of media resource with nationwide general, finance & biz media as well as lifestyle and fashion. - Response to media interview requirements, discuss broad concept with reporters and prepare corresponding content. - Award application, material development, and follow-up; - Digital PR plan development and execution;Event Management - PR event plan development;- Media/KOL management and material development;- Main Event: UNIQLO Shanghai & Guangzhou flagship store open, UNIQLO seasonal press preview, MOUSSY&SLY 2014SS fashion show;Issue& Crisis Management- Media statement development, and news monitoring and reporting;Business Development- Pitch proposal development for P&G, KAO, Oroton



Dentsu Bluefocus Public Relation Consulting

• China
• 1 - 100 Employee

• Senior Account Executive

  • Jun 2013 - May 2014



Dentsue Bluefocus Public Relation Consulting

• China
• 1 - 100 Employee

• Account Executive

  • May 2012 - Jun 2013