YIMENG CHENG

Marketing Coordinator at LinkedKey Enrichment Center
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Contact Information
us****@****om
(386) 825-5501
Location
North York, Ontario, Canada, CA

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Credentials

  • Google Ads Search Certification
    Google
    Nov, 2021
    - Oct, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Sep, 2021
    - Oct, 2024
  • Campaign manager 360 Certification Exam
    Google
    Dec, 2022
    - Oct, 2024
  • Google Analytics Certification
    Google
    Dec, 2022
    - Oct, 2024

Experience

  • LinkedKey Enrichment Center
    • Canada
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2023 - Present

      • Performed in-depth comparisons on sales and customer behavior data utilizing Google Analytics. identifying actionable insights to enhance sales volume. • Established and managed Google Ads campaigns tailored to distinct campuses, implementing biweekly keyword list optimizations. • Produced daily content, including ad-hoc articles and performance analysis reports, for LinkedKey’s social media accounts. • Explored alternative educational marketing channels such as OurKids.com and skillfully optimized SEO strategies to expand the reach and brand visibility. Show less

  • Lyché Accessories
    • Toronto, Ontario, Canada
    • Sales And Marketing Specialist
      • Oct 2022 - Mar 2023

      • Developed and implemented marketing strategies and marketing campaigns such as referral marketing and email marketing that helped to improve online presence and improved unique visitor traffic from both local and international visits. • Expanded target audiences and improved brand awareness by managing social media content, integrated new media and web advertising initiatives, resulting in a 19% increase in the session rate. • Conducted market research weekly to follow up to date industry trends and scope out industry competition and planned competitive pricing strategies towards different marketing campaigns. • Completed product launch, product photography & descriptions, pricing independently, made changes and updated the website daily. Show less

  • Lake of Bays Brewing Company
    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Dec 2021 - Aug 2022

      • Analyzed e-commerce sales data with Excel and built dynamic dashboard in Tableau to visualize key KPI, such as sales channel data from various retailer and propose cost-effective recommendations in terms of packaging styles, flavors, pack sizes and product information pages; Presentenced the result to clients to help them optimize the e-commerce platform performance and expand the business from Muskoka to Toronto. • Coordinated primary research through online survey and offline taste sampling test that effectively helps clients identify local customer demographics, preferred product line and opportunities for new products. • Conducted secondary research on craft beer market to support the validity of the current marketing plan and recommended actionable solutions by conducting both qualitative and quantitative research. • Continuously improved survey questions based on clients’ needs and perform A/B testing to collect data with better quality and higher comparability. • Maintained a good client relationship by organizing kick-off meetings and discussing proper timelines with clearly defined accountabilities. Show less

  • Countrice
    • Toronto, Ontario, Canada
    • Marketing Assistant
      • Apr 2021 - Aug 2021

      • Created high-quality posters and campaign videos, posted on various social media channels daily to increase the overall exposure and interacting with followers. • Conducted market research about education industry trends, customer demographics, related competitions to facilitate the business expanding from Windsor to Toronto. • Created high-quality posters and campaign videos, posted on various social media channels daily to increase the overall exposure and interacting with followers. • Conducted market research about education industry trends, customer demographics, related competitions to facilitate the business expanding from Windsor to Toronto.

  • Huaxia Bank, China
    • Banking
    • 100 - 200 Employee
    • Customer Service Representative
      • May 2019 - Aug 2019

      - Assisted clients with a range of banking needs, including facilitating transfers, bill payments, and ensuring seamless access to online and mobile banking platforms. - Engaged clients in active dialogue to understand their financial needs, goals, and aspirations, recommending tailored solutions that aligned with their unique requirements. - Help new clients learn to use functions of mobile banking hand-in-hand, including making a deposit, wire transfer, withdraw, etc., helping them have a better understanding towards their banking needs. - Implemented effective lobby management strategies to address and resolve client complaints while proactively assisting with financial issues to enhance overall customer satisfaction. - Supported loan processing by compiling applicant documentation such as clients’ credit reports, employment verifications and financial history paperwork. Show less

Education

  • Schulich School of Business - York University
    Master's degree, Marketing
    2021 - 2022
  • 加拿大多伦多大学
    Bachelor of Business Administration - BBA
    2017 - 2021

Community

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