Yimei Xu
Performance Marketing Analyst at VIVA EVE- Claim this Profile
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Chinese Native or bilingual proficiency
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Rick Colosimo
I originally interviewed and hired May and worked with her on a range of topics. She was always ready to expand her skills to tackle new problems and challenges, from leveling up in Excel to leading our Google Data Studio deployment to integrating multiple data sources for internal analytics. Domain-wise, she has always focused on marketing but also mapped out the connections between marketing and operational or financial data and analyzed everything in context. She's executed multiple levels and iterations of reporting and analysis, from short-term detailed reports to longer-term high-level reports. She's focused on not just the data and the analysis but the underlying decision that is being explored so that she can ensure the right data is reviewed and the nature of the analysis helps make the right decision.
Rick Colosimo
I originally interviewed and hired May and worked with her on a range of topics. She was always ready to expand her skills to tackle new problems and challenges, from leveling up in Excel to leading our Google Data Studio deployment to integrating multiple data sources for internal analytics. Domain-wise, she has always focused on marketing but also mapped out the connections between marketing and operational or financial data and analyzed everything in context. She's executed multiple levels and iterations of reporting and analysis, from short-term detailed reports to longer-term high-level reports. She's focused on not just the data and the analysis but the underlying decision that is being explored so that she can ensure the right data is reviewed and the nature of the analysis helps make the right decision.
Rick Colosimo
I originally interviewed and hired May and worked with her on a range of topics. She was always ready to expand her skills to tackle new problems and challenges, from leveling up in Excel to leading our Google Data Studio deployment to integrating multiple data sources for internal analytics. Domain-wise, she has always focused on marketing but also mapped out the connections between marketing and operational or financial data and analyzed everything in context. She's executed multiple levels and iterations of reporting and analysis, from short-term detailed reports to longer-term high-level reports. She's focused on not just the data and the analysis but the underlying decision that is being explored so that she can ensure the right data is reviewed and the nature of the analysis helps make the right decision.
Rick Colosimo
I originally interviewed and hired May and worked with her on a range of topics. She was always ready to expand her skills to tackle new problems and challenges, from leveling up in Excel to leading our Google Data Studio deployment to integrating multiple data sources for internal analytics. Domain-wise, she has always focused on marketing but also mapped out the connections between marketing and operational or financial data and analyzed everything in context. She's executed multiple levels and iterations of reporting and analysis, from short-term detailed reports to longer-term high-level reports. She's focused on not just the data and the analysis but the underlying decision that is being explored so that she can ensure the right data is reviewed and the nature of the analysis helps make the right decision.
Credentials
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Financial Modeling & Valuation Analyst (FMVA)
Corporate Finance Institute® (CFI)Nov, 2019- Nov, 2024 -
The Data Scientist’s Toolbox
Coursera Verified CertificatesFeb, 2015- Nov, 2024 -
Advanced Google Analytics
GoogleNov, 2021- Nov, 2024 -
Google Adwords
GoogleDec, 2021- Nov, 2024
Experience
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Viva Eve
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Performance Marketing Analyst
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Mar 2019 - Present
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SIS International Research
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United States
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Business Consulting and Services
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1 - 100 Employee
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Project Research Intern
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Jan 2018 - Jun 2018
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UNICEF
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United States
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Non-profit Organizations
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700 & Above Employee
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DHR Research Intern
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Aug 2017 - Dec 2017
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Get Schooled
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Digital Engagement Assistant
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Sep 2015 - Jun 2016
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Seattle City Light
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United States
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Utilities
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700 & Above Employee
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Risk Analyst - Risk Management
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Mar 2014 - Sep 2014
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Education
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New York University
Master’s Degree, Marketing Analytics -
University of Washington
Bachelor's Degree, Economics, minor in Math