Yimei Xu

Performance Marketing Analyst at VIVA EVE
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area, US
Languages
  • Chinese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Rick Colosimo

I originally interviewed and hired May and worked with her on a range of topics. She was always ready to expand her skills to tackle new problems and challenges, from leveling up in Excel to leading our Google Data Studio deployment to integrating multiple data sources for internal analytics. Domain-wise, she has always focused on marketing but also mapped out the connections between marketing and operational or financial data and analyzed everything in context. She's executed multiple levels and iterations of reporting and analysis, from short-term detailed reports to longer-term high-level reports. She's focused on not just the data and the analysis but the underlying decision that is being explored so that she can ensure the right data is reviewed and the nature of the analysis helps make the right decision.

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Credentials

  • Financial Modeling & Valuation Analyst (FMVA)
    Corporate Finance Institute® (CFI)
    Nov, 2019
    - Nov, 2024
  • The Data Scientist’s Toolbox
    Coursera Verified Certificates
    Feb, 2015
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Nov, 2021
    - Nov, 2024
  • Google Adwords
    Google
    Dec, 2021
    - Nov, 2024

Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Performance Marketing Analyst
      • Mar 2019 - Present

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Project Research Intern
      • Jan 2018 - Jun 2018

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • DHR Research Intern
      • Aug 2017 - Dec 2017

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Digital Engagement Assistant
      • Sep 2015 - Jun 2016

    • United States
    • Utilities
    • 700 & Above Employee
    • Risk Analyst - Risk Management
      • Mar 2014 - Sep 2014

Education

  • New York University
    Master’s Degree, Marketing Analytics
    2016 - 2018
  • University of Washington
    Bachelor's Degree, Economics, minor in Math
    2012 - 2015

Community

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