Experience

Baby Planner SG

• Singapore
• Individual and Family Services
• 1 - 100 Employee

• Founder

  • Oct 2020 - Present

  I started Baby Planner SG in order to help new parents navigate the world of parenting with confidence I started Baby Planner SG in order to help new parents navigate the world of parenting with confidence



SGX RegCo

• Singapore
• Financial Services
• 1 - 100 Employee

• Vice President - Strategic Planning Office

  • Jan 2020 - Present

  • Rallied and represented multiple internal stakeholders to embark on new approach using objective data metrics to score the health of the markets SGX RegCo regulates • Spearheaded a journey in relooking SGX RegCo’s knowledge management (KM) – led diagnostics project involving all departments within RegCo to identify key drivers, capabilities, pain points and culture • In team of 4, conceptualized a framework and developed a model within 4-weeks, to identify leading indicators of a… Show more • Rallied and represented multiple internal stakeholders to embark on new approach using objective data metrics to score the health of the markets SGX RegCo regulates • Spearheaded a journey in relooking SGX RegCo’s knowledge management (KM) – led diagnostics project involving all departments within RegCo to identify key drivers, capabilities, pain points and culture • In team of 4, conceptualized a framework and developed a model within 4-weeks, to identify leading indicators of a “market breakdown” due to loss of investor confidence and proposed measures to prevent such a crisis Show less • Rallied and represented multiple internal stakeholders to embark on new approach using objective data metrics to score the health of the markets SGX RegCo regulates • Spearheaded a journey in relooking SGX RegCo’s knowledge management (KM) – led diagnostics project involving all departments within RegCo to identify key drivers, capabilities, pain points and culture • In team of 4, conceptualized a framework and developed a model within 4-weeks, to identify leading indicators of a… Show more • Rallied and represented multiple internal stakeholders to embark on new approach using objective data metrics to score the health of the markets SGX RegCo regulates • Spearheaded a journey in relooking SGX RegCo’s knowledge management (KM) – led diagnostics project involving all departments within RegCo to identify key drivers, capabilities, pain points and culture • In team of 4, conceptualized a framework and developed a model within 4-weeks, to identify leading indicators of a “market breakdown” due to loss of investor confidence and proposed measures to prevent such a crisis Show less



Singapore Exchange

• France
• Investment Banking
• 1 - 100 Employee

• Associate Director - Equity Capital Markets

  • Oct 2014 - Mar 2019

  • In lean team of 3, embarked on multiple initiatives to intensively engage stakeholders to strengthen the IPO ecosystem to improve SME access to capital - Proposed and negotiated collaborations with government agencies, industry associations, investor groups and media, including over a third of the collaborations publicly announced by SGX from 2015 to 2017 • Represented SGX at various local and overseas speaking opportunities, and worked in Israel from Nov to Dec 2018 to expand… Show more • In lean team of 3, embarked on multiple initiatives to intensively engage stakeholders to strengthen the IPO ecosystem to improve SME access to capital - Proposed and negotiated collaborations with government agencies, industry associations, investor groups and media, including over a third of the collaborations publicly announced by SGX from 2015 to 2017 • Represented SGX at various local and overseas speaking opportunities, and worked in Israel from Nov to Dec 2018 to expand collaboration with Tel Aviv Stock Exchange • Honed business acumen and developed strong understanding of regulatory issues in market development and successfully helped more than 6 corporate finance companies obtain their Issue Manager and Catalist Full Sponsor licenses, effectively doubling the channels who could execute IPOs on SGX from Oct 2014 to Dec 2017 • Saw more than 50 companies successfully through their listing aspiration to obtain approval to list on SGX from Oct 2014 to Dec 2017 • Conceptualised and oversaw the production of a 100-page research paper and 9 easy-to-understand videos to educate investors on digital business models within 1-year period

• Associate Director (Singapore & Southeast Asia)

  • Sep 2010 - Sep 2014

  • Kick-started SGX's focus on attracting Singapore companies while also covering the Malaysia, Thailand and Vietnam markets, and also pioneered the exploration of helping Myanmar companies raise capital in Singapore in 2012 • Saw more than 80 companies successfully through their listing aspiration to obtain approval to list on SGX over 4 years • Formalised partnerships with multiplier intermediaries and initiated continued improvement of marketing pitches and other material, supporting a… Show more • Kick-started SGX's focus on attracting Singapore companies while also covering the Malaysia, Thailand and Vietnam markets, and also pioneered the exploration of helping Myanmar companies raise capital in Singapore in 2012 • Saw more than 80 companies successfully through their listing aspiration to obtain approval to list on SGX over 4 years • Formalised partnerships with multiplier intermediaries and initiated continued improvement of marketing pitches and other material, supporting a team of 11 colleagues in Singapore, London and China

• Management Associate

  • Jul 2008 - Aug 2010

  In the Office of CEO: • Trusted by CEO who requested a triple-extension of time in CEO’s office in order to: - Manage a project to enhance SGX’s communications and global positioning, following through from scope development to delivery over 7 months - Assist in a reorganization project to improve efficiency in managers’ span of control and accountability for the business • Worked with multiple departments to prepare for and follow up on items raised at weekly EXCO meetings, honing… Show more In the Office of CEO: • Trusted by CEO who requested a triple-extension of time in CEO’s office in order to: - Manage a project to enhance SGX’s communications and global positioning, following through from scope development to delivery over 7 months - Assist in a reorganization project to improve efficiency in managers’ span of control and accountability for the business • Worked with multiple departments to prepare for and follow up on items raised at weekly EXCO meetings, honing discernment, business acumen and people management skills • Researched, prepared for and reviewed key messages and takeaway points for internal and external meetings, speeches, presentations, press releases and events In Investor Relations posting: • Built relationships with over 100 institutional fund managers and investment analysts • Contributed significantly to SGX’s 2010 Annual Report, including spearheading SGX’s first Global Reporting Initiative (CSR) report, which achieved Level “C” Verification at first try • Co-designed the Investor Relations course Assistant Professor John Gollifer taught at Singapore Management University in Autumn 2009 In Market Data and Access: • Gained understanding of the Market Access and Data Services businesses and contributed to projects over periods of 11 month period, including contract negotiations



Institute of Service Excellence @ SMU

• Research

• Research Assistant

  • Jan 2008 - May 2008

  • Presented analysis and recommendations for development of the Customer Service Index of Singapore (CSISG), accepted by the ISES Board for public release in Apr 2008 • Presented analysis and recommendations for development of the Customer Service Index of Singapore (CSISG), accepted by the ISES Board for public release in Apr 2008

• Corporate Communications Intern

  • Apr 2006 - Aug 2006

  • Developed discernment and analysis skills through media monitoring, identifying and highlighting trends and stakeholder perceptions regarding SGX’s image and performance • Made several presentations to investor groups ranging from 10-300pax audiences • Developed discernment and analysis skills through media monitoring, identifying and highlighting trends and stakeholder perceptions regarding SGX’s image and performance • Made several presentations to investor groups ranging from 10-300pax audiences



TFD Pte Ltd

• Events Services
• 1 - 100 Employee

• Corporate Events Coordinator

  • Apr 2005 - Aug 2005

  • Proposed concepts and prepared quotations for about 20 clients over 3 months and clinched 40% of the company’s projects won during the period • Oversaw private and corporate event engagements from quotation to execution stages, ensuring best quality solutions • Proposed concepts and prepared quotations for about 20 clients over 3 months and clinched 40% of the company’s projects won during the period • Oversaw private and corporate event engagements from quotation to execution stages, ensuring best quality solutions



Singapore Press Holdings

• Singapore
• Investment Management
• 1 - 100 Employee

• Freelance Youth Writer

  • Jan 2005 - Apr 2005

  • Wrote articles published in the YouthInk segment of Straits Times • Wrote articles published in the YouthInk segment of Straits Times