Experience

DIA Associates
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Analyst

  • Sep 2022 - Present


Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Data Analyst

  • Dec 2019 - Feb 2020

  Collected data from Nielsen Answers Beverage database using MySQL, calculated financial indicators (Val%, Vol%, numeric and weighted distribution, SIH) to target the main local players Compared the distribution performance between Coca-Cola Company and main competitors, deep-dived the share lost for different categories, delivered 23 analytical reports regarding the brand performance of 8 categories in 23 provinces in China Collected data from Nielsen Answers Beverage database using MySQL, calculated financial indicators (Val%, Vol%, numeric and weighted distribution, SIH) to target the main local players Compared the distribution performance between Coca-Cola Company and main competitors, deep-dived the share lost for different categories, delivered 23 analytical reports regarding the brand performance of 8 categories in 23 provinces in China



Ipsos

• France
• Market Research
• 700 & Above Employee

• Data Scientist

  • Jun 2019 - Aug 2019

  Took part in the Knowledge Graph Project, analyzed and collected data on brand activity evaluation (2014-2018) in the field of the alcohol industry, sorted out 1,350 variables from 163,000 survey responses, and labeled data Participated in the Hong Kong Market Mapping Project, delivered a market survey report about trends of HK fast food service, came up with insights and recommendations for increasing McCain Foods’ market share Engaged in model exploration part of the Longfor Tianjin Commercial City Map Project, assessed the business value of the sector, evaluated the city’s entry-in opportunity and its risk points by constructing a quantitative assessment model -- Plate Business Value Model Show less