Experience

Redstone Haute Couture

• Italy
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Customer Relations Department Project Manager

  • Jan 2018 - Present

  • Designing and Setting marketing campaigns for Shanghai, Jiangsu and Zhejiang Region ; Held more than 20 store shows • Managing and maintaining consumer data profile for over 10,000 VIPs • Taking part in the establishment and design of Redstone's whole CRM project • Weekly reporting the consumer developing plan and providing practicable suggestions towards sales director, regional sales manager and store managers • Designing and Setting marketing campaigns for Shanghai, Jiangsu and Zhejiang Region ; Held more than 20 store shows • Managing and maintaining consumer data profile for over 10,000 VIPs • Taking part in the establishment and design of Redstone's whole CRM project • Weekly reporting the consumer developing plan and providing practicable suggestions towards sales director, regional sales manager and store managers



Meddle Inc.

• San Francsico

• Mareting Consultant

  • Sep 2017 - Dec 2017

  • Interviewing 10 target users and doig Qualitative Study to find out the product market fit • Measuring social media and digital marketing effectiveness through Facebook and Twitter ads • Interviewing 10 target users and doig Qualitative Study to find out the product market fit • Measuring social media and digital marketing effectiveness through Facebook and Twitter ads



Wealthfront

• United States
• Financial Services
• 200 - 300 Employee

• Marketing Consultant: Competitive Analysis and Customer Profiling

  • Sep 2017 - Dec 2017

  • Interviewed 30 consumers from 7 different competitors’, and wrote competitive analysis report which includes the industry trends, competitive characteristics, and competitive strengths • Investigated user flows for competitor’s products and did text analysis towards competitor’s app store reviews • Analyzed and profiled most valuable consumers features to specific target segment • Interviewed 30 consumers from 7 different competitors’, and wrote competitive analysis report which includes the industry trends, competitive characteristics, and competitive strengths • Investigated user flows for competitor’s products and did text analysis towards competitor’s app store reviews • Analyzed and profiled most valuable consumers features to specific target segment



USAA

• United States
• Financial Services
• 700 & Above Employee

• Marketing Analyst

  • Jun 2017 - Aug 2017

  • Using Adobe Analysis and SAS collecting and analyzing 700 thousand observations’ data, based on logistics regression to combine sales funnels with marketing funnels with timestamps to test Members’ Marketing Channel Preference • Combine quantitative findings with qualitative observations to give 10 implemental suggestions toward creatives and report to CMO, suggestions are included in Primary Banking new products’ launching plan • Communicate with more than 50 different stakeholders and collaborate with different channel teams to evaluate ROI of channel combinations to help optimize marketing cost efficiency Show less



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Consultant

  • Apr 2017 - Jun 2017

  • Modified the brand image to help Chevrolet increase car sales in Phoenix, Texas and Southern Florida by finding the insights and alignment between Chevy SUVs with dog lovers • Modified the brand image to help Chevrolet increase car sales in Phoenix, Texas and Southern Florida by finding the insights and alignment between Chevy SUVs with dog lovers



Valassis Marketing Solutions

• United States
• Advertising Services
• 700 & Above Employee

• Digital Marketing Consultant

  • Mar 2017 - Jun 2017

  • Used IBM Bluemix to help Valassis to do social monitoring, including keywords and sentiments to build the database • Designed go viral marketing campaigns including empowering concepts, gamification, A/B testing, budgeting and performance funnel for American clothing retailer market and auto dealership market • Used IBM Bluemix to help Valassis to do social monitoring, including keywords and sentiments to build the database • Designed go viral marketing campaigns including empowering concepts, gamification, A/B testing, budgeting and performance funnel for American clothing retailer market and auto dealership market



Roberts Architects & Construction

• United States
• Architecture and Planning

• Marketing Communication Consultant

  • Jan 2017 - Mar 2017

  • Conducted field survey and 6 in-home interviews to design referral programs based on relationships • Analyzed Roberts CRM system and made 15 recommendations on improving system; used Google Analytics and SEO to optimize their digital marketing; aligned marketing messages on Twitter, Facebook and Instagram • Conducted field survey and 6 in-home interviews to design referral programs based on relationships • Analyzed Roberts CRM system and made 15 recommendations on improving system; used Google Analytics and SEO to optimize their digital marketing; aligned marketing messages on Twitter, Facebook and Instagram



Acer

• Taiwan
• Computer Hardware Manufacturing
• 700 & Above Employee

• Market Expansion

  • Sep 2015 - Oct 2015

  • Managed campaign for different sales channels, including traditional (mainly dealers), consumer electronics (Best Buy), and online-to-offline (B2B & B2C) • Analyzed the market share data from consulting companies and wrote weekly market updates • Designed and managed logistics for Caravan Road Show marketing campaign to sell computers in rural areas • Managed campaign for different sales channels, including traditional (mainly dealers), consumer electronics (Best Buy), and online-to-offline (B2B & B2C) • Analyzed the market share data from consulting companies and wrote weekly market updates • Designed and managed logistics for Caravan Road Show marketing campaign to sell computers in rural areas



CITIC Securities Company Limited

• China
• Investment Banking
• 700 & Above Employee

• Market Operations

  • Jul 2015 - Aug 2015

  • Helped clients to design customized investment portfolios by evaluating financial products’ ROI • Helped consumers manage bank transaction emergencies by communicating with other banks • Helped clients to design customized investment portfolios by evaluating financial products’ ROI • Helped consumers manage bank transaction emergencies by communicating with other banks



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Vice President of External Relations

  • Dec 2013 - Dec 2014

  • Increased social media presence KPI: 10,000 likes on Renren (Chinese Facebook), posted more than 500 feeds on Weibo (Chinese Twitter) and grew to 5000 followers on Wechat • Gained 10 new partnerships and more than $20,000 in sponsorship revenues leading a sales team of 10 • Arranged for plenary, room & board for 400 delegates from all over China for three days; reduced national meeting cost by 35% through negotiation; and turned deficits to profits • Led 120 members and offered 300 global exchange internships Show less