Yiheng Yu

Senior Associate | Senior Graphic Designer at Laguarda.Low Architects
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Contact Information
Location
New York, New York, United States, US
Languages
  • Japanese Limited working proficiency
  • Chinese (Simplified) Native or bilingual proficiency
  • English Native or bilingual proficiency

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David Mayes

I have known and worked with Yiheng for the last several years and have always been impressed with her professionalism and attentiveness to detail. She is a very talented designer and I quite like her work. Two of the books we have done together are some of my favorite pieces and I would happily recommend her for design projects.

Karin Lanzoni

Yiheng Yu is an extraordinary designer. She has brilliant ideas, subtle interventions, and beautiful executions in her work. She also has tremendous photo-editing skills. She is steadfast, detail-oriented and someone who follow through to the end. In 2015-16, she designed my artist’s book for me, which consisted of 80 drawings with paint swatches in a 9 x 12 inch hard-covered volume. The results were outstanding and it is now in the collection of: The Getty Research Institute, Metropolitan Museum in NYC, and Smithsonian . Need I say more?

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Credentials

  • 茶道文化検定3级
    一般財団法人 今日庵 茶道資料館
    Nov, 2021
    - Sep, 2024
  • N2 Level of Japanese-Language Proficiency Test
    The Japan Foundation
    Jan, 2018
    - Sep, 2024

Experience

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Senior Associate | Senior Graphic Designer
      • Nov 2020 - Present

    • Associate | Senior Graphic Designer
      • Jul 2019 - Nov 2020

    • Graphic Designer
      • Oct 2017 - Jul 2019

    • Graphic Design
    • 1 - 100 Employee
    • Graphic Designer
      • May 2014 - Oct 2017

      • Communicate with clients, research and create design concepts. • Product photography and photo retouch. • Layout catalogs, banners, brochures, web banners, app icons, and email blasts. • Prepare files for printing/web publishing/manufacturing. • Coordinate with vendors to ensure quality of final products. • Maintain archive of images, photos, and previous works. • Communicate with clients, research and create design concepts. • Product photography and photo retouch. • Layout catalogs, banners, brochures, web banners, app icons, and email blasts. • Prepare files for printing/web publishing/manufacturing. • Coordinate with vendors to ensure quality of final products. • Maintain archive of images, photos, and previous works.

    • Art Direction & Design (Voluntary Position)
      • May 2012 - May 2015

      • Met with editorial board during the planning stage • Directed the design and production schedule • Reviewed and judged art submissions to decide which would be included in the magazine • Created layout of magazine • Worked with print vendor to ensure the magazine would be printed to the correct specifications • Met with editorial board during the planning stage • Directed the design and production schedule • Reviewed and judged art submissions to decide which would be included in the magazine • Created layout of magazine • Worked with print vendor to ensure the magazine would be printed to the correct specifications

    • Gallery Assistant
      • Jan 2012 - Dec 2013

      • Created promotional materials for gallery exhibitions, such as labels, vinyls, posters, postcards, and catalogs • Coordinated with vendors to ensure production quality • Helped gallery installation • Created promotional materials for gallery exhibitions, such as labels, vinyls, posters, postcards, and catalogs • Coordinated with vendors to ensure production quality • Helped gallery installation

    • United States
    • Design
    • 1 - 100 Employee
    • Junior Graphic Designer
      • Feb 2010 - Jun 2011

      • Worked under art director and with the in-house creative team. • Created event poster campaigns, brochures, booklets, T-shirts, and other promotional materials for each assigned project. • Prepared files for in-house printing production. Use in-house printing and binding equipment to produce final products. • Maintained archive of images and previous works. • Worked under art director and with the in-house creative team. • Created event poster campaigns, brochures, booklets, T-shirts, and other promotional materials for each assigned project. • Prepared files for in-house printing production. Use in-house printing and binding equipment to produce final products. • Maintained archive of images and previous works.

Education

  • California State University-Los Angeles
    Master of Arts (M.A.)
  • ArtCenter College of Design
    2013 - 2014
  • Shanghai Jiao Tong University
    Bachelor of Arts (B.A.)

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