Yiheng Song

Creative Group Head - Art-Based at Fishermen Integrated
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
  • Malay Native or bilingual proficiency

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Experience

    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Creative Group Head - Art-Based
      • Oct 2022 - Present

      Main Anchor Client: PETRONAS Account(s) Lead project pitches, Plan and execute various local and international campaigns, Triple the KPI and expanded the scope of work, Serve as Art Director and Producer on tight timeline productions with international talents, Oversea creatives and organize work dynamics, Strategize content and storyboard visual outputs. Main Anchor Client: PETRONAS Account(s) Lead project pitches, Plan and execute various local and international campaigns, Triple the KPI and expanded the scope of work, Serve as Art Director and Producer on tight timeline productions with international talents, Oversea creatives and organize work dynamics, Strategize content and storyboard visual outputs.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Art Director
      • Jun 2021 - Oct 2022

      Create commercials and develop campaigns for brands in the APAC region, Producing sketches, storyboards and layouts that challenge traditional notions, Compose visual styles and maintain its creative vision from pre to post production, Workflow includes Key Visual Conceptualization, Project Leadership, Art Style Governance, Graphic Design, Video Editing, Animation, Serve as mentor and provide leadership to junior creatives. Create commercials and develop campaigns for brands in the APAC region, Producing sketches, storyboards and layouts that challenge traditional notions, Compose visual styles and maintain its creative vision from pre to post production, Workflow includes Key Visual Conceptualization, Project Leadership, Art Style Governance, Graphic Design, Video Editing, Animation, Serve as mentor and provide leadership to junior creatives.

  • Freelance
    • Malaysia
    • Graphic Designer, Photographer, Art Director
      • Jan 2019 - Mar 2022

      KDH FC | Art Director | Create visuals for social media, recruitment, posters and jerseys, SK Magic | Product Photographer | Create visual assets for new products, Pacific Office | Art Director | Rebrand and design company profile, logo and templates, W Hotel | Event Photographer | Capture foreign and local VIPs at location. KDH FC | Art Director | Create visuals for social media, recruitment, posters and jerseys, SK Magic | Product Photographer | Create visual assets for new products, Pacific Office | Art Director | Rebrand and design company profile, logo and templates, W Hotel | Event Photographer | Capture foreign and local VIPs at location.

    • Hong Kong
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Content Specialist
      • Jul 2020 - Jan 2021

      Content Creation for internal (Pitch Videos/Concepts/Presentations) and external (Marketing Material) for the purpose of establishing a strong brand image, Project coordination and leadership between departments, Spearheading strategies and initiatives on digital properties (Website/Social Media), Workflow includes Project Planning & Coordination, Graphic Design, Video Editing, 2D Animation, Audio/Sound Editing, Maintaining web (WordPress) and social media presence (Fb, Insta, Twitter, LinkedIn). Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Graphic Designer & Video Editor
      • Aug 2019 - Dec 2019

      Main Anchor Client: Digi Telco Create Content for Marketing, Ad, Media Campaigns and Social Media Postings, Workflow includes Graphic Design, Video Editing, 2D Animation, Audio/Sound Editing, Repurposing Content into different media platforms, TV, Desktop, Mobile, GDN(Ads), Thought Leadership and Guidance for Junior Creatives. Main Anchor Client: Digi Telco Create Content for Marketing, Ad, Media Campaigns and Social Media Postings, Workflow includes Graphic Design, Video Editing, 2D Animation, Audio/Sound Editing, Repurposing Content into different media platforms, TV, Desktop, Mobile, GDN(Ads), Thought Leadership and Guidance for Junior Creatives.

    • Advertising Services
    • 1 - 100 Employee
    • Creative Consultant
      • Apr 2018 - Jan 2019

      eBay | Project Lead for eBay Seller Centre | Provide creative direction in copywriting, graphic design, web design and animation AIA | Art Director for Internal Video Content | Create visual assets and storyboards to be duplicated and animated Heineken | Creative Director for Drinkies Social Media | Design and direct social media content, specifically storyboards and videos Agrifert | Assistant Art Director for Rebranding | Convey new brand message in photography, videography, editing, graphic design and web design Muito Bom | Art Director for Restaurant Opening | Determining the style and tone for social media, graphic design and web design Matta Fair, Lean In | Project Lead for Live Event Feed | Managing experimental live video switcher and doubling as director of photography Lazada, Sunway Educational Group | Main Camera Lead at Events Hong Leong Bank, Way Sauce | Graphic Designer Visionary Solutions, Laurastar | Main Camera Lead at Kuala Lumpur Fashion Week Show less

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Digital Media Intern & Skilled Marketing Volunteer
      • Sep 2017 - Nov 2017

      Editing texts, images, videos and graphics for internal and advertising use, Creating visual elements with Microsoft Office and Adobe Creative Suite, Capturing professional photos and videos for record and marketing, Organizing, archiving and managing media and instructional documents. Editing texts, images, videos and graphics for internal and advertising use, Creating visual elements with Microsoft Office and Adobe Creative Suite, Capturing professional photos and videos for record and marketing, Organizing, archiving and managing media and instructional documents.

  • Star City News
    • Lincoln, Nebraska Area
    • Production Assistant, Teradek Cameraman, Assistant Director
      • 2017 - 2017

      Creating new graphics and lower thirds based on news stories for superimposing, Operating cameras in studio and remote locations for live broadcast, Organizing production and news crew to produce a live 60-minute news broadcast. Creating new graphics and lower thirds based on news stories for superimposing, Operating cameras in studio and remote locations for live broadcast, Organizing production and news crew to produce a live 60-minute news broadcast.

    • Advertising Services
    • 1 - 100 Employee
    • Student Intern
      • May 2016 - Aug 2016

      Creating audio arrangement for a dome show, Improving brand design with client, Producing and editing graphics and labels following client needs, Capturing video on location for promotional use, Editing videos with Adobe Creative Suite for advertising. Creating audio arrangement for a dome show, Improving brand design with client, Producing and editing graphics and labels following client needs, Capturing video on location for promotional use, Editing videos with Adobe Creative Suite for advertising.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Radio DJ
      • 2016 - 2016

      Work a 2 hour shift at the student radio station putting on songs and small talk. Work a 2 hour shift at the student radio station putting on songs and small talk.

Education

  • University of Nebraska-Lincoln
    Bachelor's degree, Broadcasting
    2014 - 2017

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