Assistant Brand Manager, APAC

• Apr 2022 - Present

Brand Specialist, China

• Jan 2021 - Apr 2022

International Sales and Marketing Associate (APAC+LATAM+UK)

• Apr 2018 - Mar 2020

• Identified business trends and opportunities in international markets by conducting marketing research and providing competitive analyses • Assisted account managers in developing and executing omnichannel strategies for new product launches from go-to-market to after-sales support• Initiated and implemented promotional campaigns with trading partners by analyzing sell-in and sell-through reports to drive top-line sales• Lead creative briefs for marketing assets and content, such as visual merchandising, social media assets, and printed collateral materials• Managed the marketing budget to ensure all operations were within the range• Collaborated with a PR agency and influencers to enhance brand awareness and recognition on social media • Managed social media calendars by optimizing promotional plans based on performance, evolving business needs and competitive landscape• Served as the International Marketing liaison to work cross-functionally with Brand Marketing, Product Development, Creative, Supply Chain, and other departments Show less

International Marketing Assistant

• Sep 2017 - Apr 2018

• Supported International account managers by providing monthly sales report, market trends, forecasts and NPD materials• Participated in ideation and execution of marketing programs to support retail sales initiatives• Monitored campaign performance by generating ROI & KPI report• Facilitated the registration process in APAC and LATAM with the regulatory and operations team to ensure timely launches

Marketing Assistant

• Jun 2016 - Sep 2016

• Advanced the use of Excel by preparing weekly and monthly reports of credit card performance for executive conferences • Created and performed community surveys on credit card service in designated districts to obtain an understanding of the potential market • Responsible for secretarial duties including office filing, emailing, scheduling meetings and answering office phone calls • Advanced the use of Excel by preparing weekly and monthly reports of credit card performance for executive conferences • Created and performed community surveys on credit card service in designated districts to obtain an understanding of the potential market • Responsible for secretarial duties including office filing, emailing, scheduling meetings and answering office phone calls