Yihan Cui

Senior Product Designer at Weee!
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -
  • Chinese Native or bilingual proficiency

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Bio

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5.0

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Dennis Rong

I was fortunate to be Yihan's product partner on multiple projects at Weee! Her attention to detail, strong user intuition, and comfort with uncertainty in a startup environment made her work stand out. We trusted her as a leader of her peers and executor who could be given ambiguous company priorities and turn them into success stories. Any team would be lucky to have Yihan, and I hope to work with her again!

Xiaoming Z.

I had the pleasure to mentor and collaborated with Yihan on several projects in Moov. One thing that always amazed me was the quality that Yihan produces in every project. She always strived to create the highest quality design, which elevated the quality of the product. She works very efficiently yet detail-oriented. With the product and the marketing projects on her shoulder, she managed her projects with ease and elegance. Yihan went above and beyond what I expected of her. Her technical skills are solid, and I know she will contribute tremendously to any organization who is lucky enough to have her on their team.

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Experience

    • United States
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Senior Product Designer
      • Sep 2020 - Present

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Product Designer
      • Dec 2017 - Aug 2020

      1. Focused on the end to end design - user flows, wireframes, user interface, and prototypes for Sanity & Self on iOS and Android 2. Collaborated with product management and engineering teams to define and implement innovative solutions for product features, visuals, and experience. 3. Iteratively worked on defining the branding and design guideline for sanity & self 4. Designed App Store feature (App of the Day), which increased paid subscription users (+40.71%) and (+194.1%) conversions to free trial users 5.Defined branding and marketing design for all company-wide designs, mobile, email, website, social media and more including determining brand colors, font, image styles and more.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • UX/UI Designer
      • Jul 2019 - Sep 2019

      1. Redefined the whole concept of the web through user experience, wireframe, user interface and prototyping, and focusing on new feature portal design and pricing page design 2. Collaborated with product management and engineering to define and implement the app’s main flow concept through user testing and research 1. Redefined the whole concept of the web through user experience, wireframe, user interface and prototyping, and focusing on new feature portal design and pricing page design 2. Collaborated with product management and engineering to define and implement the app’s main flow concept through user testing and research

    • United States
    • Human Resources Services
    • 1 - 100 Employee
    • UX/UI Designer
      • Aug 2017 - Dec 2017

      1. Identified and refined design concepts through defined best practices in prototyping 2. Collaborated with the design and engineering teams to build prototypes through the creation of tooling and code 1. Identified and refined design concepts through defined best practices in prototyping 2. Collaborated with the design and engineering teams to build prototypes through the creation of tooling and code

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • UX/Vsiaul Designer
      • Mar 2017 - Jul 2017

      1. Collaborated with a multi-disciplinary team to create concepts, interface sketches, wireframes and prototypes for Mobile, Connected TV and Website 2. Worked with lead content strategist to produce 30-second video ad, successfully boosted click-through rate by 10X 3. Collaborated with developers to build high-fidelity prototypes for iOS, Android mobile and Web 4. Designed website and mobile banner ads that successfully increased click- through rate and drove more app downloads 1. Collaborated with a multi-disciplinary team to create concepts, interface sketches, wireframes and prototypes for Mobile, Connected TV and Website 2. Worked with lead content strategist to produce 30-second video ad, successfully boosted click-through rate by 10X 3. Collaborated with developers to build high-fidelity prototypes for iOS, Android mobile and Web 4. Designed website and mobile banner ads that successfully increased click- through rate and drove more app downloads

    • Video Editor
      • Jun 2012 - Dec 2012

      1. Edited promotional videos to demonstrate the studio’s interior designs 2. Posted-production to show better interior real effect 1. Edited promotional videos to demonstrate the studio’s interior designs 2. Posted-production to show better interior real effect

Education

  • Academy of Art University
    Master's degree, Web Design&New Media
  • Beijing Technology and Business University
    Bachelor of Education (BEd), New Media

Community

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