Founding Partner

• Feb 2022 - Present

President & Founding Partner

• Dec 2015 - Present

“Dream, design, deliver” is our motto. We are a boutique innovation consultancy company. Our domains: Business Design, Strategy Design, Service Design, Experience Design, Employee Experience, Business Model Design, Innovation, Thought Leadership, Design Thinking, Experiment Design Some of our references - Telecom: Vodafone, Telia - Finance: TEB BNP Paribas, ING Bank, Mastercard - Insurance: Cardif BNP Paribas, Bupa Acıbadem, Mapfre - FMCG: CCI – Coca Cola Bottling, Mey Diageo - Energy: Enerjisa, Sepaş - Electronics: Arçelik - Retail: LCWaikiki - Pharmaceuticals: Pfizer, Santa Farma, Nutricia - Transportation: Brisa / Bridgestone, Petrol Ofisi - ICT: Ericsson, Kobil AB Some of our key projects: #BusinessDesign - New Customer Service Model Design / Banking - Churn Management Model Design / Banking - Customer Dialogue Platform Design / Banking - Redesign Insurance - Happy & Healthy Life - Project Playbook / FMCG #ExperienceDesign - Billing Experience Redesign / Telecommunications - Redesign Traditional Channel Experience / FMCG - Complaint Management Design / Retail - Customer 360 Program / Banking - Redesign Customer Experience / Energy #StrategyDesign - Journey to 2030 / Transportation - Strategy Transformation / Energy - Strategy Transformation / Pharmaceuticals - Digital Transformation Strategy / FMCG - Portfolio Strategy / Insurance #Innovation - New Adjacent Business / Energy - New Offerings via PACE Program / Banking - Corporate Entrepreneurship Program / Banking, Energy, FMCG #ThoughtLeadership - IoT Buyers Guide / Telecommunications - PSD2 & Future of Payments / ICT - 5G & The New World / ICT #Tomorrow Reports - Conversational Interfaces & AI - Visual Intelligence - Shopping of Tomorrow - Human of Tomorrow #Workshops - Co-creation - Strategy Design - Speed Innovation - Design Thinking - System Design - Customer Journey Mapping - Alignment #Keynotes - Business as Unusual - Technology, Trends & Future - Customer Experience - Phygital Transformation Show less

Chief Marketing Officer

• Mar 2013 - Dec 2015

B2B Marketing leadership with P&L responsibility for a diversified product portfolio valued $1B. Provide strategic guidance to all phases of the business: technology, product development, sales and marketing. Manage a team of 4 directors, 21 managers and 150 professionals Key responsibilities: >> Segment Management: Large, Medium, Small Businesses >> Ecosystem Leadership: Partner, Developer & Alliances >> Innovation & Incubation for start-ups >> Product Marketing & Portfolio Management >> Marketing Communications & Experience Marketing • Ran a rolling forecast process resulting an overall growth of 10% in revenues and 12% in profitability. Streamlined the portfolio by eliminating non-strategic products and enabled 22% growth in Mobile Internet, 17% in Mobile Services and 30% in Cloud / Converged Offerings • Redefined the B2B market into 3 segments & developed go-to-market models for each • Launched many new products including Smart Maps (big data services), Smart Energy (M2M), Virtual Data Center (Convergence), and Smart APIs • Market Categories: >> Cloud & Datacenter Offerings >> IoT and M2M Solutions >> Big Data & Marketing Solutions >> Mobile Wallet & Payment >> Corporate Mobility Solutions • Developed “Foresight”, a thought leadership program to increase awareness on disruptive technologies (like 3D printing, big data, drones, internet of things) among Turkcell’s corporate customers and to provide a co-creation environment for developing new business models. The outcomes are converted into quarterly reports together with Harvard Business Review Turkey • Developed the “Technology for Business” program to trigger business transformation • Developed an experience marketing model with experience labs, summits and roadshows. Turkcell Technology Summit became the premium ICT event w/ 112 sessions & 12000 attendees • Evolved the partnering and alliances program into an innovation engine with the inclusion of developers, makers, startups and venture capitals Show less

Vice President Global Marketing

• Nov 2009 - Mar 2013

Responsible for development and execution of global marketing programs, campaigns & initiatives. Alignment of marketing activities among all three business units. Mobilization of the global marketing activities to 170+ countries through 23 Market Units.Key qualifications include:>> Global Marketing Planning And Execution>> Development of Global Programs & Initiatives>> Steering of Regional Marketing Execution Plans>> Steering of Experience Centers & Global Events>> Cross Business Unit Orchestration• Development and execution of global marketing programs, campaigns & initiatives:>> 2012 • Realize “Realize the potential of now”• OSS/BSS Global Marketing Program>> 2011 • Unplug! “Rethink Mobile Broadband”• Global Program to rejuvenate the category>> 2010 • “Inno.Vision” • Customer Driven Innovation Program • Regionalization and mobilization of the global marketing activities to 170+ countries • Moderation of C-level targeted initiatives on a global scale• Steering Ericsson Experience Centers and Corporate events like Mobile World Congress, CESMarket Categories: >> Mobile Broadband >> Cloud & Convergence>> OSS / BSS >> Managed Services >> Consumer & Business Applications Show less

Vice President Marketing, Strategy, and Communications

• Dec 2005 - Nov 2009

Worked in Ericsson Turkey & Israel for 4 years.Responsible from 6 main areas:- Marketing - Sales (Enterprise Customers) - Partnering & Alliances- Business Development- Communications (External & Internal)- Strategy

Solution Sales Manager / MBS Country Manager / BG Lead

• Jul 1998 - Nov 2005

Worked in Microsoft Turkey for ~8 years in 4 different sales & marketing roles. Worked for start-up, emerging and mature businesses in 3 different product groups. Consistent over achievement in all revenue targets. Key qualifications include: >> Solutions Sales & Marketing >> Go-to-Market Programs & Initiatives >> Business Planning And Execution >> ISV & Developer Ecosystem Management >> Technology Evangelism • Responsibility in different Business Groups >> 2005: Business Group Lead / Information Worker (Office, Intranet, CMS) >> 2003: Country Manager / Microsoft Business Solutions (Axapta, Navision ERP & MSCRM) >> 2000: Servers & Solutions Group Manager / SFA, CMS, ERP, CRM, Microsoft Server Family • Managed 44 of the 54 Products in RevSum, Launched 21 of them with new versions • Worked in all sales and marketing teams [Enterprise Customers (EPG): 4+ Years; Small & Mid-sized Customers (SMS&P): 3+ Years] • Managed or worked with all partner segments and channels: ISVs, MBS Partners, System Integrators, Distributors, Resellers, System Builders, Alliances & Training Partners • Owner / Innovator of best practices & high potential projects >> 2005 • Microsoft Summit • Largest IT event, 3 Days, 9 tracks, 269 sessions, 9.500 attendees >> 2005 • Profficeyonel • Initiative to reposition MS Office Family • WW Best Practice >> 2003/4 • Start-up MBS Turkey • Worldwide Fastest Growing Subsidiary (FY04) >> 2001 • e-club • Development of MS-Intel joint program to lead e-business•WW Best Practice >> 2000 • SQL Server DBA Initiative – WW Best Achiever (FY99) Market Categories: >> Database (SQL Server) >> Business Solutions (ERP, CRM) >> Server Family (Biztalk, Commerce, CMS) >> Information Worker (Office, Sharepoint) >> Developer (.NET) Show less