Yigit Baykam
Director of Digital Media at Response Digital Growth Agency- Claim this Profile
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English Full professional proficiency
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Russian Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Credentials
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Google Partnership Certificate
-Jan, 2015- Nov, 2024
Experience
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Response Digital Growth Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Director of Digital Media
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Dec 2022 - Present
Responsible for the agency's media and technology divisions and lead the operations in Turkey, MENA and Europe markets. Managing the agency's revenue and profits. Arrange financial deals with publishers. Lead the agency's new business paths. Responsible for the agency's media and technology divisions and lead the operations in Turkey, MENA and Europe markets. Managing the agency's revenue and profits. Arrange financial deals with publishers. Lead the agency's new business paths.
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Wavemaker
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United Kingdom
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Advertising Services
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700 & Above Employee
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Client Solutions, Digital & Technology Director
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Jan 2020 - Dec 2022
Managing, guiding and developing the digital team and finding solutions to the needs of the clients in both operational and strategic terms with the team.Responsible of all digital media planning, operation and strategy processes. Bringing new / strategical vision about using of channels, products and advertising models to meet clients’ strategies and objectives.Managing and delivering projects, seeking new ideas and solutions for different clients expectations.Provide consistent quality of strategic thinking to the clients, delivering effective recommendations in partnership with cross-functional teams (offline, strategy, content, search, social, measurement & analytics)Playing front and back seat roles in various global and local new business pitches.Responsible of all digital tools and technology activities of Wavemaker. Show less
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Client Solutions, Digital & Technology Manager
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Jan 2019 - Jan 2020
Manager for 360 strategy of L’oréal account.Responsible for understanding the needs and demands of the client; building holistic strategy for digital, TV, programmatic and social operations; organising annual online & offline budgets, campaign contents and holistic media strategies to maximise the client's profit.Manage the team overall planning process, participate in TV buying and maximize programmatic and social communication performance.Responsible for measuring, analysing and improving the outcomes of the campaigns; sharing quarter/annual results with the client. Lead the operations team accountable to execute the above tasks. Show less
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Digital & Technology Manager
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Jun 2017 - Dec 2018
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Vizeum
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Senior Digital Media Planner
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Oct 2015 - May 2017
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MEC
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United Kingdom
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Advertising Services
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700 & Above Employee
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Digital Media Planner
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Nov 2014 - Oct 2015
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Assistant Media Planner
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Nov 2013 - Nov 2014
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Turkcell
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Türkiye
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Telecommunications
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700 & Above Employee
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Investor Relations and International Media at Corporate Affairs
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Sep 2011 - Oct 2012
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Education
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Michigan State University
BA, Economics -
İstanbul Bilgi Üniversitesi
Master's Degree, Marketing Communication -
International School of Amsterdam
High-School Diploma, International Baccalaureate -
Tarsus American College