Product Operational Specialist

• Mar 2023 - Present

In charge of video membership businesses and external membership cooperation. In charge of video membership businesses and external membership cooperation.

Marketing Strategy Specialist

• Dec 2022 - Mar 2023

User Growth Specialist

• Nov 2022 - Feb 2023

TikTok Ecommerce Marketing Intern

• May 2021 - Aug 2021

Business Operation: Conducted the business operations of 10 communities (involving pet and musical instrument industries); optimized group operation strategies based on merchant sales data. Conducted data screening, shared top-selling products list and popular videos, and promptly assisted merchants in the optimization of product selection strategies and the inspiration of short videos. Established premium products collection connecting with major talents; adjusted the streaming strategy of the live room; boosted the GMV of the pet industry by 25% in 2 months. KOL Operation: Discovered high-quality KOLs in the instrument industry in Tik Tok, evaluated data indicators (including fans quantity, live marketing, video data, popularity distribution), and matched the pallets of premium brand merchants. Optimized the KOLs plan; adjusted the alliance strategy; collaborated with the KOLs team on the musical vertical contents, and increased the success rate of KOLs merchant matching by 30%. The GMV of Yamaha instruments' individual live broadcast reached 550k) Event Support: Supported the implementation of "Super" platform events such as the 618 Shopping Carnival, TikTok Maternal & Infant Product Promotion Plan, and the 818 Shopping Carnival. Monetized brand & industry belt merchants, major talents with the adoption of event game-play; Optimized merchant self-broadcasting strategies through dynamic adjustment of product portfolio, customer unit price, investment ratio, live broadcast communication skills, etc.; increased event GMV and repurchase rate. Strategy Optimization: Facilitated the optimization of merchandise category strategies; connected to the platform governance side in accordance with the features of the mother & infant industry and the actual needs of business operations. Adjusted the access rules and control procedures of the merchandise categories; assisted in the industry investment with an increase of 165 individuals in a single month. Show less

Product Operation Intern

• Sep 2020 - Jan 2021

Product Operations: Accountable for selling K12 courses, and optimizing the upgraded gift box proposal for 2021 spring courses. Established graded gift boxes for different user identities and purchasing behaviors to stimulate purchasing behavior; increased the conversion rate of classes by 35%, and reduced the cost of gift boxes by 20%. Marketing Execution: Drafted gift box proposals and user survey questionnaires; explored user needs, and determined gift box categories. Communicated with the designers, clarified the gift box brand marketing tonality; Investigated 5 competing products and marketing cases; devised an exclusive gift box IP JOJO x Mr. Martin to enhance the brand awareness. Negotiated with suppliers; responsible for complete gift box production including quotation, proofing, hand-over, delivery, and risk warning throughout the entire process; ensured the launching schedule. Independently planned the gift box promotion project; produced various circulation materials including posters, video scripts, and shooting clips, pushing contents in the official account, H5 infographic images, etc.; expanded the exposure of the gift box through multiple channels. (Reached 3000+ PV with 4000 interactive messages in one article; acquired 100+ followers in the Channels) Events Planning: Based on real-time trends, planned and implemented 4 online marketing events, including Teacher's Day, "Double Festivals" reading contest, Thanksgiving Day promotion, mid-term scholarship activities, etc, with 2k+ participants on average in a single event. Data Review: Minied the data of 4 marketing events, and integrated the data to analyze the performance. Tracked the conversion data of the flow-based class, independently carried out competitive product research on particular classes, optimized the community operation SOP based on the research data, improved student community experience, and assisted in increasing the relevant conversion rate by 1.5% Show less

New Media Intern

• Jan 2019 - Nov 2019

Business Development: Integrated the list of potential cooperation partners of the same style & level, and actively explored resource replacement possibilities. Took charge of negotiating modalities for cooperation with platform parties, communicating the publishing arrangements, and project connection; conducted mutual promotion of articles, increased the individual page-view of the platform content by 4k+ with a year-on-year increase in followers by 12.3% in a single month. Events Planning: Engaged in the event planning and creative conception of the online trendy H5 event; responsible for the preliminary user research and material collection; gathered the feedback in the testing phase; communicated with the technical department to optimize the user experience; attracted 10k+ participants with 50k+ page-views. Community Operations: Established and operated the campus WeChat community, conducted further cooperation; planned and implemented an online campus promotion plan with 300+ students involved. Conducted online live broadcasts, released internship vacancies, and other activities in the community through operations to increase user stickiness and enhance campus visibility/influence of Southern Weekly. Data Analysis: Screened media data, monitored public opinion, and tracked marketing hot spots; compared the effects of similar topics in the industry, and provided data support for team decision-making and content output. Show less

Public Relations Intern

• Jul 2018 - Oct 2018

Content Management: Arranged weekly publishing and scheduling on the WeChat platform, completed topic selection, material collection, and article writing based on hot spots & brand features. (Single page-view reached 3500+) Social Media Strategy: According to the brand tonality, formulated communication strategies for new digital platforms such as Tik Tok and Toutiao; unified the communication style and tone, acquired 4000+ followers through WeChat user acquisition, and studied data on the strength of user preference on media channels, innovated a short video program "Cat TV" embedded in the WeChat platform; planned and implemented warm-up activities, and multi-channel media campaigns to expand the influence of Caterpillar's new product listing activities.d completed private domain popularity accumulation. Digital Media Marketing: Studied data on the strength of user preference on media channels, innovated a short video program "Cat TV" embedded in the WeChat platform; planned and implemented warm-up activities, and multi-channel media campaigns to expand the influence of Caterpillar's new product listing activities. Product Promotion Event: Refined brand information and composed relevant video scripts to determine the tone of the videos; coordinated and communicated with suppliers, followed up on the project progress, and output the videos. Show less

Account Executive Intern

• May 2018 - Jul 2018