Digital Marketer

• Sep 2019 - Present

GenXys is building tools to bring personalized medication options into the point of care and help individuals get the right medications right from the start. Our Precision Prescribing blog is an excellent resource for pharmacogenomics and precision medicine. Read now: https://www.genxys.com/content/news/Listen to our latest conversations with innovators on personalized and precision healthcare at: https://www.genxys.com/content/precision-insights-podcast/#PrecisionPrescribing

Digital Marketing Coordinator

• Mar 2018 - Sep 2019

Digital Marketing Strategist

• Oct 2017 - Dec 2017

Worked with various Community Partners in developing a strategic digital marketing plan that meets their business objectives. Project 1: Whistler Performance Lubricants (wploils.com)- Forecasted e-commerce revenue of $3320 with a $1000 budget by strategic Ad targeting, placement, and content optimizing using Google AdWords and Social Media Advertising.- Enhanced e-commerce website traffic by analyzing, optimizing keywords and building quality backlinks using Google Analytics and Google Search Console.Project 2: ChangeUP App (changedirection.io)- Increased app downloads by creating an engaging 30-Day Social Media Challenge tailored to encourage conversations on financial literacy topics and teach users how to utilize the financial planning app. -- Maximized to 2000 app link clicks per month by utilizing various paid advertising channels based on a strategic timeline that can be outlined in a B2B proposal for future monetization purpose.Project 3: ANDA African Adventures (anda-adventures.com)- Received positive client feedback by creating a strong campaign that contextualizes the company’s advantage among the tourism industry and impact on local communities. - Increased 2 additional conversions per month by establishing logical inbound marketing workflow and re-engagement process using creative content ideas and marketing automation software.

UBC Student Recreation Centre Operation Staff

• Aug 2014 - Aug 2017

• Improved customer service professionally by diligent observation and interaction tailored to an individual’s preference and situation.• Maximized the efficiency of the operation team by undertaking complex tasks that include but not limit to Excel documentation, inventory organization, cash management (POS) and facility event logistics.

UBC Recreation Intramurals Events Assistant Director

• Apr 2016 - Apr 2017

• Increased North America’s largest intramurals event, Storm the Wall’s event volunteer program size by 15% through promoting positive impact that was carried out throughout volunteer outreach, training, and recognition.• Raised over $26,000 for BC Children’s Hospital Foundation by collaborating with 6 UBC Performance Clubs and local community center to establish the entertainment portion for UBC’s annual fundraising event “Lace Up for Kids.”

Marketing Intern

• Aug 2015 - Aug 2015

- To assist and conduct market research for the Food and Beverage Department - Oversees and assist in various tasks during the Food and Beverage’s promotional events - Assisted in pitching ideas for the Food and Beverage Department’s 2016 marketing projects including promotions of all the restaurants and holiday events - To assist and conduct market research for the Food and Beverage Department - Oversees and assist in various tasks during the Food and Beverage’s promotional events - Assisted in pitching ideas for the Food and Beverage Department’s 2016 marketing projects including promotions of all the restaurants and holiday events