Experience

JDT

• China
• IT Services and IT Consulting
• 300 - 400 Employee

• Senior PR Manager

  • Mar 2017 - Present



New Hope Liuhe Co., Ltd

• China
• Mechanical Or Industrial Engineering
• 1 - 100 Employee

• Senior Branding Manager

  • Oct 2015 - Feb 2017

  - Be in charge of the branding and PR of the Grass Green Group , a new investment platform of New Hope Group. - Be responsible for CEO’s personal image building, such as interviews, reporting materials, PPT for speeches. - Brand management: Setting up VI guidelines and Logo usage guidelines. - To set up event marketing plan, such as the corporation with 36kr on the launch ceremony of Iphone in 2016, a widely-spread H5 on 11 November, 2015. - Media communication: Through periodic meetings with top editors, directors, of magazines, newspaper etc., ensure that they have right understanding and information concerning New Hope Group and its investment strategy. - Crisis Management: engaged in two important PR crisis, I was in charge of writing the official announcements and communicated with the interested media.



Sina Com Technology (China) Co. LTD

• China
• Technology, Information and Internet
• 700 & Above Employee

• Senior Journalist and Editor

  • Sep 2013 - Oct 2015

  - To hold the annual event of Sina Interior（新浪家居） “Global design hotels” nationally, including inviting foreign speakers, cooperating with mass media (traditional and new), editing the PR materials, etc. - To develop event marketing plans for important clients, such as Red Star Macalline, Maison&Objet of Paris. - Be in charge of new media edition and promotion. To increase the followers of “乐居环球酒店之旅” (new media on Wechat) from 0 to 15000. - Be responsible for important curations. Be in charge of the content research of the opening exhibition of 2013 Beijing design week in the China Millennium Monument.



domus china

• Beijing City, China

• assistant to chef editor

  • Sep 2012 - Sep 2013

  - To interview the most popular architects, designers and other personages related to culture and art in the world, such as Zara Hadid, Paolo Andre, Wang Shu, etc. - Be responsible for international communication, such as foreign architects’ visit, international gala and relationships maintain with foreign embassies. - To help the communication between the editorial offices in Italy and in China. - Be responsible for the special Numero (120P) of China Merchants as chef editor. - To interview the most popular architects, designers and other personages related to culture and art in the world, such as Zara Hadid, Paolo Andre, Wang Shu, etc. - Be responsible for international communication, such as foreign architects’ visit, international gala and relationships maintain with foreign embassies. - To help the communication between the editorial offices in Italy and in China. - Be responsible for the special Numero (120P) of China Merchants as chef editor.