Experience

guub

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder, Marketing

  • Dec 2021 - Present

  guub was created to be a platform to empower our local artists and encourage artist collaborations. We are an end-to-end platform that connects individuals/organisations to artists to create limited edition merchandise collections. Here, I am in charge of guub's sales and marketing strategies. guub was created to be a platform to empower our local artists and encourage artist collaborations. We are an end-to-end platform that connects individuals/organisations to artists to create limited edition merchandise collections. Here, I am in charge of guub's sales and marketing strategies.



Ascend Life Inc

• Singapore
• Financial Services
• 1 - 100 Employee

• Brand & Content Strategist

  • Oct 2021 - Mar 2022

  - Develop branding and Instagram content strategy for various companies in the financial services sector. - Design marketing & brand collaterals such as ebook and brand guides containing logo, typeface, brand colour palette - Develop branding and Instagram content strategy for various companies in the financial services sector. - Design marketing & brand collaterals such as ebook and brand guides containing logo, typeface, brand colour palette



NUS Mnemozine

• Designer

  • Oct 2020 - Mar 2021

  Conceptualised and designed a 52-page A4 magazine using Adobe Creative Suite - Indesign, Photoshop, and Illustrator Conceptualised and designed a 52-page A4 magazine using Adobe Creative Suite - Indesign, Photoshop, and Illustrator



SCREAME PTE LTD

• Singapore
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • May 2020 - Dec 2020

  Provided full integrated marketing support in various campaigns such as pitches, social content, and influencer marketing/PR campaigns across FMCG brands such as KAO, 3M. - Strategised monthly social content calendar and worked with Creatives team in implementation. - Conceptualised and executed social media influencer campaigns successfully to increase brand/product awareness and engagement. Provided full integrated marketing support in various campaigns such as pitches, social content, and influencer marketing/PR campaigns across FMCG brands such as KAO, 3M. - Strategised monthly social content calendar and worked with Creatives team in implementation. - Conceptualised and executed social media influencer campaigns successfully to increase brand/product awareness and engagement.



Bliss Concepts

• Singapore
• Education Management

• Social Media Marketing Manager

  • Oct 2019 - Sep 2020

  - Proposed social media marketing plan for the financial advisory team to venture into new media - Design weekly online materials while managing Instagram and Facebook accounts - In charge of creating educational content, covering topics such as lifestyle and finance tips for couples - Proposed social media marketing plan for the financial advisory team to venture into new media - Design weekly online materials while managing Instagram and Facebook accounts - In charge of creating educational content, covering topics such as lifestyle and finance tips for couples



Brightminds Education Pte Ltd

• Singapore

• Teaching Admin Assistant

  • Mar 2018 - May 2018

  - Assisted with the preparation of educational materials and assisted the teachers in helping with students whenever there is shortage of manpower - In charge of day-to-day operations and housekeeping with good customer service skills, deconflicting whenever an issue arises - Assisted with the preparation of educational materials and assisted the teachers in helping with students whenever there is shortage of manpower - In charge of day-to-day operations and housekeeping with good customer service skills, deconflicting whenever an issue arises