Yi Ting (Katie) Hsu
Marketing Specialist at Collov Home Design- Claim this Profile
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Bio
Credentials
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Securities Industry Essentials (SIE)
FINRA
Experience
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Marketing Specialist
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Sep 2022 - Present
- Drove marketing initiatives to increase budget efficiency and team performance - Launched and managed first Tiktok paid ad campaign and improved CTR by 25%, with highest email registration rate and lowest bounce rate among channels within a month. - Influencer Marketing: work with influencers on creating organic and/or whitelisting UGC creatives from scratch for Tiktok and Instagram - Content planning and creation for organic socials. - Worked cross-functionally with design, UI/UX, and engineer teams to improve product performance as well as website conversion rates and furniture revenues. - Developed budget friendly viral campaigns across channels - Overlooked affiliate programs and SEO strategies - Cultivated strong working relationships with developers to implement and test pixel, API tracking for marketing channels and affiliate programs - Spearheaded efforts to improve team process and performance by facilitating structured meetings, and short, long term project management to improve efficiency and transparency across team - Improved email marketing open rate and CTR by 300+% and 400+% respectively. Show less
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growthmarketing
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Mexico
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Advertising Services
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SEO Contract writer and Community Manager
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Nov 2021 - Present
- Facilitate and manage a marketing community on Discord - SEO content creation for furniture manufacturing and Epaper display companies overseas: 2000+ words per article with at least 5 keywords (english content) - Facilitate and manage a marketing community on Discord - SEO content creation for furniture manufacturing and Epaper display companies overseas: 2000+ words per article with at least 5 keywords (english content)
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Appraisal assistant
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Sep 2021 - Jun 2022
- House inspection and report editing with MLS and RealQuest - Assist on new constructions, condos, townhouses, SFR in the south bay area. - House inspection and report editing with MLS and RealQuest - Assist on new constructions, condos, townhouses, SFR in the south bay area.
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Marketing Associate and Producer
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Apr 2020 - Jun 2022
A music copyright company with almost 15,000 songs released over 125 platforms around the world, currently has staffs and offices in Taiwan, Mainland China, and Malaysia. - Social media market monitoring - Up-to-date content creation: 200+ music video produced - Account managing with 33k followers accumulated - One single released A music copyright company with almost 15,000 songs released over 125 platforms around the world, currently has staffs and offices in Taiwan, Mainland China, and Malaysia. - Social media market monitoring - Up-to-date content creation: 200+ music video produced - Account managing with 33k followers accumulated - One single released
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San Jose State University
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United States
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Higher Education
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700 & Above Employee
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Event Coordinator
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Sep 2021 - Dec 2021
- hold monthly and seasonal events such as welcome party, food gatherings, Squid Game themed Halloween party, movie night, just to name a few. - budget managing and sponsorship seeking with local restaurants and delivery companies like Fantuan and Hungry Panda. - hold monthly and seasonal events such as welcome party, food gatherings, Squid Game themed Halloween party, movie night, just to name a few. - budget managing and sponsorship seeking with local restaurants and delivery companies like Fantuan and Hungry Panda.
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Robinhood
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IT Services and IT Consulting
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CX Intern
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May 2021 - Aug 2021
- Passed SIE - Participated in project and worked cross functionally on developing in-app, interactive educational features, using Figma for UI/UX design - Shadowed with CX and marketing teams using Salesforce for customer support - Passed SIE - Participated in project and worked cross functionally on developing in-app, interactive educational features, using Figma for UI/UX design - Shadowed with CX and marketing teams using Salesforce for customer support
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HUEMON Co. LTD
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Taiwan
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Design
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1 - 100 Employee
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Marketing Intern
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Aug 2020 - Oct 2020
- Facilitated the launching for blog during website renovation and, - Worked on increasing international exposure by seeking possible online channels to publish our design works. - Worked on articles editing and social media accounts managing and, - Participated in UX/UI design and SEO research. - Facilitated the launching for blog during website renovation and, - Worked on increasing international exposure by seeking possible online channels to publish our design works. - Worked on articles editing and social media accounts managing and, - Participated in UX/UI design and SEO research.
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Chair of Diversity and Events Committee
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Sep 2019 - Jun 2020
- Hold school wide monthly and seasonal events, including school mixers, food gathering, annual singing contests, just to name a few. - Managed committee's budget allocation and expenditures reimbursement. - Participate in the school's annual budget allocation for over 1 million dollar. - Hold school wide monthly and seasonal events, including school mixers, food gathering, annual singing contests, just to name a few. - Managed committee's budget allocation and expenditures reimbursement. - Participate in the school's annual budget allocation for over 1 million dollar.
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De Anza College
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United States
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Higher Education
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300 - 400 Employee
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President of Taiwanese Student Association
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Sep 2019 - Jun 2020
- hold monthly and seasonal events including BBQ gatherings, Chinese New Year celebration, working information sessions, just to name a few.- As a non-profit organization, we paid close attention to budget managing and seeking sponsorship opportunities.
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English Tutor
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Sep 2019 - Apr 2020
Essay tutoring for students from various ages and backgrounds (customized one-on-one and drop-ins)
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Clock Bistro
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United Kingdom
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Marketing Associate
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Feb 2018 - Jun 2018
Worked with a local small bistro and - helped managed its social media accounts. - helped design and renew its menu and took care of the bistro occasionally when the owner was not available. Worked with a local small bistro and - helped managed its social media accounts. - helped design and renew its menu and took care of the bistro occasionally when the owner was not available.
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Fu Jen Catholic University
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Taiwan
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Higher Education
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400 - 500 Employee
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President of Sociology Department
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Sep 2017 - Jun 2018
- Hold community events such as, overnight orientation camps, senior farewell parties, talent shows, Sociology camps for high schoolers, just to name a few.- Partnership with different departments and school for off-campus social events. - Managed yearly budget allocation, expenditures reimbursement, and performance report
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Member of JMOSA
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Sep 2017 - Jun 2018
A student association under Jesuit Mission Office that overlooks and trains students and officers across 19 departments. At JMOSA, there is no titles or positions; we run and decide through consensus.
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Team Manager
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Sep 2017 - Jun 2018
- One of the two managers of the school's official basketball team- Overlooked tasks such as facilitating the recruitment, social media accounts managing, applying for annual contests, budget planning, expenditures reimbursement, organizing team-bonding events, just to name a few. Fortunately, our team won the third place in a national competition held by the University Basketball Association.
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Intern
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Sep 2016 - Jan 2017
- Looked for partnerships with local business to provide working opportunities for foreign volunteers and interns - Looked for partnerships with local business to provide working opportunities for foreign volunteers and interns
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Education
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2020 - 2022
San Jose State University
Bachelor's degree, Marketing -
2018 - 2020
de Anza
Associate of Arts - AA, Economics -
2016 - 2018
Fu Jen Catholic University
Sociology
Community
