Experience

Indepedant Researcher and Consultant

• United Kingdom
• Executive Offices
• 700 & Above Employee

• Independent Analyst

  • Oct 2022 - Present

  * Provide market trend, insights, consumer research, and in-depth interview of FMCG products and alcoholic drinks in Taiwan. Work with global leading companies and consulting firms. * Support clients by project base to achieve different business objectives and manage all kinds of marketing campaign and GTM program. * Provide market trend, insights, consumer research, and in-depth interview of FMCG products and alcoholic drinks in Taiwan. Work with global leading companies and consulting firms. * Support clients by project base to achieve different business objectives and manage all kinds of marketing campaign and GTM program.



Amway

• Taipei

• Product Assistant Manager

  • Jul 2021 - Sep 2022

  Led team to grow markets including naturally healthy package food, kids and women nutrition. Led team to grow markets including naturally healthy package food, kids and women nutrition.



3M

• Taiwan

• Assistant Marketing Manager

  • Nov 2016 - Aug 2020

  * Led projects starting from research, field test, consumer insights, and data analysis. Handled nine categories and hundreds of SKUs. Marketing specialization in NPD, TVC, OTV, celebrity collaboration, product placement, KOL, IMC, social media mix, and digital campaign. * Deployed channel strategy, pricing, penetration plan, B2B business model, promotion, merchandising, brand fair and eCommerce growth. * Led projects starting from research, field test, consumer insights, and data analysis. Handled nine categories and hundreds of SKUs. Marketing specialization in NPD, TVC, OTV, celebrity collaboration, product placement, KOL, IMC, social media mix, and digital campaign. * Deployed channel strategy, pricing, penetration plan, B2B business model, promotion, merchandising, brand fair and eCommerce growth.



Uni-President Enterprises Corp.

• Taipei City, Taiwan

• Product Manager

  • Apr 2015 - Aug 2016

  * Developed strategic plans for new potential markets & new business models in New Business Development Division. * Worked with C-level and handled stakeholder management to accelerate projects and business growth. * Developed strategic plans for new potential markets & new business models in New Business Development Division. * Worked with C-level and handled stakeholder management to accelerate projects and business growth.



President Pharmaceutical Corp.

• Taipei City, Taiwan

• Product Manager

  • Sep 2012 - Apr 2015

  * Increased brand awareness, achieved high quality of executions including STP process, marketing research, consumer insight, TVCF, product placement, digital campaign, social media mix, A&P, P&L control, product portfolio mgmt. * Managed BTL activities including counter display, promotion, in-store activities, POSM, trade show, sampling, channel segmentation plan, in-store display, OOH, and creative merchandising. * Increased brand awareness, achieved high quality of executions including STP process, marketing research, consumer insight, TVCF, product placement, digital campaign, social media mix, A&P, P&L control, product portfolio mgmt. * Managed BTL activities including counter display, promotion, in-store activities, POSM, trade show, sampling, channel segmentation plan, in-store display, OOH, and creative merchandising.



Uni-President Dream Parks Corp.

• Taipei City, Taiwan

• Product Manager

  • Apr 2008 - Jul 2010

  * Handled co-brand IMC projects including airline company anniversary event, and 7-11 premium projects. * Hands on NPD experience: Dry fruit, stationery products, plastic tableware, stainless tableware, clothing, accessories * Handled co-brand IMC projects including airline company anniversary event, and 7-11 premium projects. * Hands on NPD experience: Dry fruit, stationery products, plastic tableware, stainless tableware, clothing, accessories



Big Apple Tuttle-Mori Agency

• Taipei City, Taiwan

• Rights Agent

  • Nov 2004 - Dec 2007

  * Represented the traditional and simplified Chinese rights on behalf of foreign authors and publishers. * Handled negotiation, bidding process, and details for each contract and offer. * Representative for international book fairs: Beijing (2005) 、London (2006/2007)、Bologna (2006)、USA (2006)、Frankfurt (2006/2007) * Represented the traditional and simplified Chinese rights on behalf of foreign authors and publishers. * Handled negotiation, bidding process, and details for each contract and offer. * Representative for international book fairs: Beijing (2005) 、London (2006/2007)、Bologna (2006)、USA (2006)、Frankfurt (2006/2007)