Strategy

• Sep 2020 - Present

Senior Associate

• Jun 2018 - Sep 2020

[Company Description] - The founder was a partner of a top-tier USD fund; with AUM of RMB 1 billion; focus on listed companies in consumer and Internet sectors; covering mainland China, HK and US market. [Responsibilities] - Conducted in-depth research on target companies: market sizing, competitive analysis, economic moat analysis, established and updated company data-pack, financial and operational analysis, financial forecast and modeling, expert interview, composed detailed initial reports and DD reports. - Screened all A-share companies by metrics like CAGR of revenue and profit, margin, ROE, PE, etc. - Assisted in the start-up business: Chinese restaurant chain and European chocolate retail store. [Major Projects] - Tencent, Facebook, Gree, Suofeiya, Oppein, Shangpin Home, Kweichow Moutai, E-jiao, Alibaba, Amazon, JD.com, Aoyuan, Zhongnan Construction, Seazen Holding, China National Building Material, etc. Show less

Senior Investment Manager

• Aug 2016 - Jun 2018

- Deal sourcing, execution and post-deal management for investments in consumer sector. - Responsible for pitching projects, due diligence, financial analysis & modelling, industry & company research, negotiation, deal structuring, and Initiating M&A deals for the invested companies. - Participating actively in investment conferences, and constructing cooperative relationship with top tier investment banks, VCs, PEs, and FAs. - Wrote in-depth industry reports on small appliances, outdoor sports and football club. [Major Projects] Jinhe Chemical (002597.SZ), Onzer (2014.HK), Beijing Tourism Group (600258.SH), Markor Furnishings (600337.SH), Honworld Group (2226.HK), Bode (300023.SZ), Tangel Publishing (300148.SZ), Joyoung (002242.SZ), Sanfo (002780.SZ), Xingzhi Sports (831027.OC), Agile A-Living (3319.HK), Best Learning (836427.OC), Trendy, Royole, AT Holding, Quanmin TV, Funye Show less

Senior Associate, Valuation

• Oct 2013 - Aug 2016

- Performing valuation analysis and commercial due diligence for outbound/inbound M&A or business/equity carve-out deals; collaborating with financial due diligence and tax teams to provide pre-deal advisory services. - Responsible for management interview, industry research, business plan review, building valuation models, writing valuation reports, and reporting to senior management in a presentable format. - Proficient in various valuation models (e.g., DCF model, LBO model, comparable company and transaction multiple, Black-Scholes option pricing model, binomial model). - Rated as “High Performer” among peers in KPI assessment. [Major Projects] - Provided valuation service to a state-owned enterprise for its outbound acquisition of a hi-tech start-up company; investigated in the market condition and the business plan to conduct scenario tests. - Involved in pre-deal valuation and negotiation support service for a proposed acquisition of a fuel cell company requested by a leading battery manufacturer; discussed and reviewed the reasonableness of financial projections. - Assisted a Fortune 500 chemical company to analyze the potential tax implication of its contemplated restructuring in Asia Pacific area, using income, cost and market approaches for collaborative analysis. - Advised a European-Chinese joint venture in auto industry on fair value measurement of its core business; analyzed the product launch plan, pricing and marketing strategy of the target. - Advised an Internet firm on valuation of its employee stock option plans; reviewed the option contract terms and used option-pricing method to derive the fair value. Show less