Yi (Elena) CHEN
VP B2B Marketing & Events at Dragon Trail International- Claim this Profile
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Bio
Experience
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Dragon Trail International
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China
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IT Services and IT Consulting
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1 - 100 Employee
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VP B2B Marketing & Events
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Mar 2021 - Present
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Senior Director of Partnership Marketing
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Jun 2017 - Feb 2021
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Manager of Project Development Department
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Jan 2012 - Dec 2016
1. Destination Marketing & Business Development - Campaign marketing management and business development for both foreign and China’s destinations, tourist attactions, etc. 2. Market Research - Study, survey and reports on outbound, cruise, business travel, rural, medical tourism, etc. 3. Project development & Events Management - Event planning, budget and financial management, Sales & Marketing, Operation Management, multi-party communication, key account management, etc. (1) Shanghai World Travel Fair (exhibition, confence, seminar, awards) annually celebrated from 2009 (2) Seatrade All Asia Cruise Convention (conference, exhibition & training) celebrated in 2008, 2010, 2012 (3) China Business Travel Forum, China Cruise Industry Development Summit, Rural Tourism Forum, CCBTF - MICE Young Professional Training, etc. (4) Shanghai International Healthy Lifestyle & Rehabilitation without Barriers Expo (exhibition, confence, etc.) annually celebrated from 2012 4. Department Administration Show less
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Senior Project Manager
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Jul 2010 - Dec 2011
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Project Manager
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Apr 2008 - Jun 2010
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China National Tourist Office in Madrid, Spain (OTCh)
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Madrid Area, Spain
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Secretary & Interpreter
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Jun 2006 - Feb 2008
Documents translation, conference and event interpretation, official website update, public and media communication, daily administration Documents translation, conference and event interpretation, official website update, public and media communication, daily administration
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Viewpoint Distribution Sales, S.L. (VIDISA)
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Madrid Area, Spain
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Administratiom Assistant, Import Department
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Dec 2005 - Jun 2006
Overseas product information collection, document translation and meeting interpretation (spanish, english, chinese), purchasing, etc Overseas product information collection, document translation and meeting interpretation (spanish, english, chinese), purchasing, etc
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Education
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2005 - 2006
Complutense University of Madrid (UCM)
Master of Arts in Corporate Communications and Publicity, Master in Corporate Communications and Publicity -
2004 - 2005
Instituto Universitario de Investigación Ortega y Gasset (IUIOG)
Master of Arts in Cultural Management, Master in Cultural Management: Tourism, Heritage and Nature -
2000 - 2004
Shanghai International Studies University (SISU)
Bachelor of Arts (B.A.) in Hispanic Philology, Hispanic Philology -
1993 - 2000
Shanghai Foreign Language School (SFLS)
High School Diploma, High School
Community
