Yi-Cheng Tsai
User Experience Design Team Lead at Chunghwa Telecom- Claim this Profile
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English -
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Chinese Native or bilingual proficiency
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Bio
Eggu Lee
Yi-Cheng is a positive user experience designer who solve the problem aggressively. During our co-work process period, he’s strong logic oriented thinking not only initiated the discussion but also explored unique insight. Yi-Cheng is easy to work with and respected GUI designer to found the best solution for user. Comprehensively consider problems and then integrate opinions from different divisions into user requirements. I believe his personality- open-minded attitude and sense of responsibly can really contribute to the team. It’s my pleasure to work with Yi-Cheng and I would like to work with him again. Eggu.
Daniel Tai
Yi-Cheng is a great talent for being an UX design not only in the field of user research but also the UI design. He is good at strong logic oriented design thinking including being empathy, user insight digging and the complex UI flow design. If you need a talent which I mentioned above, Yi-Cheng is the very good candidate.
Eggu Lee
Yi-Cheng is a positive user experience designer who solve the problem aggressively. During our co-work process period, he’s strong logic oriented thinking not only initiated the discussion but also explored unique insight. Yi-Cheng is easy to work with and respected GUI designer to found the best solution for user. Comprehensively consider problems and then integrate opinions from different divisions into user requirements. I believe his personality- open-minded attitude and sense of responsibly can really contribute to the team. It’s my pleasure to work with Yi-Cheng and I would like to work with him again. Eggu.
Daniel Tai
Yi-Cheng is a great talent for being an UX design not only in the field of user research but also the UI design. He is good at strong logic oriented design thinking including being empathy, user insight digging and the complex UI flow design. If you need a talent which I mentioned above, Yi-Cheng is the very good candidate.
Eggu Lee
Yi-Cheng is a positive user experience designer who solve the problem aggressively. During our co-work process period, he’s strong logic oriented thinking not only initiated the discussion but also explored unique insight. Yi-Cheng is easy to work with and respected GUI designer to found the best solution for user. Comprehensively consider problems and then integrate opinions from different divisions into user requirements. I believe his personality- open-minded attitude and sense of responsibly can really contribute to the team. It’s my pleasure to work with Yi-Cheng and I would like to work with him again. Eggu.
Daniel Tai
Yi-Cheng is a great talent for being an UX design not only in the field of user research but also the UI design. He is good at strong logic oriented design thinking including being empathy, user insight digging and the complex UI flow design. If you need a talent which I mentioned above, Yi-Cheng is the very good candidate.
Eggu Lee
Yi-Cheng is a positive user experience designer who solve the problem aggressively. During our co-work process period, he’s strong logic oriented thinking not only initiated the discussion but also explored unique insight. Yi-Cheng is easy to work with and respected GUI designer to found the best solution for user. Comprehensively consider problems and then integrate opinions from different divisions into user requirements. I believe his personality- open-minded attitude and sense of responsibly can really contribute to the team. It’s my pleasure to work with Yi-Cheng and I would like to work with him again. Eggu.
Daniel Tai
Yi-Cheng is a great talent for being an UX design not only in the field of user research but also the UI design. He is good at strong logic oriented design thinking including being empathy, user insight digging and the complex UI flow design. If you need a talent which I mentioned above, Yi-Cheng is the very good candidate.
Credentials
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Certified Scrum Product Owner
Scrum AllianceDec, 2021- Nov, 2024 -
Certified ScrumMaster
Scrum AllianceOct, 2021- Nov, 2024 -
Google Analytics Individual Qualification
谷歌Jan, 2019- Nov, 2024
Experience
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Chunghwa Telecom
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Telecommunications
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700 & Above Employee
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User Experience Design Team Lead
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Aug 2019 - Present
Built up User Experience Design team. Managed 9 people that included user researcher, UX designer, UI designer and prototype engineer. Lead UX Team to find out the users' insight and transfer it to innovative design. Previous Contributions: • Guided Digital transformation way for CHT. • Increased 262% orders and 28% SUS score by optimized inline purchase flow and wireframe design base on omni-channel user research. • Increased 44% (36%-80%) purchase success rate and 30% efficiency(reduce 80 secs) Job scope: • User research (Contextual Inquiry, Field study) • Product specification and Information architecture • User flow & wireframe design • User interface behavior data analysis
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BenQ Corporation
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Taiwan
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Consumer Electronics
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700 & Above Employee
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Advanced Senior UX Designer at BenQ Lifestyle Design Center
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Apr 2019 - Aug 2019
2020 iF DESIGN AWARD DISCIPLINE PRODUCT: GS2 / Portable LED projector
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Senior UX Designer at BenQ Lifestyle Design Center
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Nov 2016 - Aug 2019
Previous Contributions: • Guided Digital transformation way for BenQ. • Planned UX roadmap for 40% revenue product line. • Optimized flow and wireframe delivery process. • Increased usability 300% by promote data driven decision-making model.Projects:X-Sign Digital Signage Solution Software• Conducted user research• Designed RWD web and PC application flow and wireframe. Android OS TV Software System:• Consolidated UX design roadmap.• Designed Android OS projector design guideline. • Conducted Quantitative research for app usage and product usage time base on data analysis.• Enhanced 300% usability for wireless projection tutorial app from data research.BenQ Voice Assistant (corporation scenario)• Constructed BenQ voice assistant VUI flow and wireframe.• Integrated Alexa voice system into BenQ voice assistant under technology limitation.- Job scope:• User research (Contextual Inquiry, Field study)• Product specification consolidation(Software)• Interface flow design• Interface wireframe design • User interface behavior data analysis★ Award: • 2018 iF DESIGN AWARD DISCIPLINE SERVICE DESIGN / UXhttps://business-display.benq.com/en/explore/press/2018/event/benq-x-sign-won-the-2018-if-design-award.html
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ASUS
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Taiwan
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Computer Hardware Manufacturing
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700 & Above Employee
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User Experience Architect at Asus Design Center
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Feb 2016 - Nov 2016
Co-work with product manager, GUI designer and software engineer to develop 10 Zenbo robotic and 2 ZenWatch applications. Projects: Zenbo • Designed 6 Zenbo robotic VUI such as Common behavior, SLAM, CIR(Smart control), Recipe, Blockly game and Zenbo APP builder. • Design robotic app interaction between user and Zenbo under technology limitation. • Built Zenbo VUI conversation content. Achievement: • 2018 iF DESIGN AWARD • 2017 Reddot Design Award • 2017 Computex Best Choice of the Year Award • 2017 Computex Best Choice Golden Award • 2017 Computex d&i Award ZenFit (Android app) • Integrate fitness healthy tracking android app with micro app on wearable device. • Designed ZenFit flow and wireframe. ZenWatch Manager • Integrate smartband and new generation watch into previous ZenWatch Manager. • Designed flow and wireframe. - Job scope: • Product specification consolidation(Software) • Interface flow design • Interface wireframe design
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AVerMedia Technologies Inc.
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United States
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Computer Hardware Manufacturing
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100 - 200 Employee
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Advanced User Experience Researcher
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Oct 2013 - Dec 2015
Co-work with UI designer, industrial designer, hardware engineer, software engineer and project manager to design useful product. Project: TsunaMIC (2015 Red Dot Award Design Concept Honorable Mention) AVerCaster SE510 (2016 Taiwan Excellence Award) AW313 Wireless Teacher Microphone (2017 Taiwan Excellence Award) - Job scope • Usage scenario clarification • Product specification consolidation • Hardware user interface design guideline • Usability evaluation • Marketing content provide ★ Award: • 2017 Taiwan Excellence Award • 2016 Taiwan Excellence Award • 2015 Reddot Award Design Concept Honorable Mention
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Researcher
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Oct 2012 - Aug 2013
• Read research papers and organized references. • Quantitative and qualitative statistical analysis. • Experimental data collection. • Experimental interface design. • Read research papers and organized references. • Quantitative and qualitative statistical analysis. • Experimental data collection. • Experimental interface design.
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R.O.C ARMY
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馬祖
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Guidance Counselor
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Jan 2011 - Aug 2011
• Guided soldiers with relationship problems and kept their mental health. • Held orientation for rookie soldiers. • Paid several visits to stronghold and had deep interviews with soldiers there. • Guided soldiers with relationship problems and kept their mental health. • Held orientation for rookie soldiers. • Paid several visits to stronghold and had deep interviews with soldiers there.
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Education
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2009 - 2011
National Cheng Kung University
Master's degree, Cognitive Psychology Science -
2005 - 2009
Chung Yuan Christian University
Bachelor’s Degree, Psychology
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