Experience

Rollercoaster Production Berlin

• Germany
• Media Production
• 1 - 100 Employee

• Co-Founder Rollercoaster Production

  • Feb 2020 - Present



Alex Waltl Photography

• Germany
• Photography

• Studio Manager

  • Mar 2019 - Present



Marley Spoon

• Germany
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager NL/BE

  • Mar 2019 - Jun 2019



ArtNight

• Germany
• Entertainment Providers
• 1 - 100 Employee

• Country Manager Netherlands

  • Oct 2018 - Mar 2019



Maddox Gallery

• United Kingdom
• Artists and Writers
• 1 - 100 Employee

• Brand & Events Manager

  • Dec 2017 - May 2018

  Partner sourcing; leverage prospecting skills to identify and establish high value, on brand marketing partnerships to up-scale client acquisition and awareness to the Maddox Gallery brand.Negotiation and deal making; lead discussions with partners and event agency, focused on the creative event brief, marketing direction and budgeting proposals, managing the entire agreement cycle. Events strategy & execution: creative and strategic planning of all Maddox Art Gallery events from initial briefing to completion, overseeing external event agency’s work to meet required standardMeasurement & analysis; Monitoring activities and carrying out post-event analysis, both sales driven and evaluating impact of event and customer engagement based on business KPI’s.Team liaison; global support of all Maddox galleries through providing guidelines and maintaining channel framework as well as off site event coordination, including international art fairs and pop-up galleriesCampaign activity: creating high return partnership campaigns focused on artist promotion, associating external partners with the Maddox Gallery brand to build awareness and drive customer acquisition and art sales. Partnership high-lights have been campaigns with Rolls Royce, Tag Heuer & Wimbledon. HNWI and VIP acquisition; responsible for post-event private dinners, from creative planning to final execution, ensuring our clients receives an experience they can’t buy. Line management; managing three gallery assistants for all internal and external events and partnerships.

• Marketing & Events Executive

  • Mar 2017 - Nov 2017

  - Report to business director- Art gallery expansion plan; overseeing the development of two new galleries, both in London, and in Switzerland. - Took on responsibility for small scale events as well as assisted the business director with all Maddox Gallery events.- Social media and email marketing planning- Art proposals for external partners such as core collective

• Executive Assistant to Business Director

  • Dec 2016 - Mar 2017

  - Supporting the Gallery Director with all daily tasks to run the gallery, social media, marketing strategies, creating expansion plan, e-mail newsletter and art proposals- Competitor and market research / analysis - Administrative support - Covered similar responsibilities outlined in Executive job



James Perse Enterprises

• Retail Apparel and Fashion
• 100 - 200 Employee

• Sales Assistant / Keyholder

  • Jul 2016 - Dec 2016

  Applying excellent customer service skills whilst offering advice and assistance to customers in a professional and efficient manner. Applying excellent customer service skills whilst offering advice and assistance to customers in a professional and efficient manner.



ANTHEA CREATIVE AGENCY

• Founder

  • Apr 2016 - Dec 2016

  A creative agency focused on brand consultancy, concept development, and marketing strategies. A creative agency focused on brand consultancy, concept development, and marketing strategies.



Trager Delaney Ltd

• United Kingdom
• Retail Apparel and Fashion

• Brand Management

  • Sep 2015 - Aug 2016

  Assisting both designers with their day to day tasksSetting out marketing strategies both long term and short termAssisting with photoshoots Art directingSocial Media

• Brand Representative

  • Sep 2015 - Sep 2015

  Showcasing the fashion label Trager Delaney at London Fashion Week in the Brewer Street Car Park.Helping with the overall presence of the brand at London fashion week. Representing the brand in communication with VIP guests and selected press & buyers. Assisted in the establishment of the live performance show.



Ikonostas

• Italy
• Retail Apparel and Fashion

• Art Direction & Brand Management

  • Jun 2015 - Aug 2015

  My day to day task was to create a productive and consistent workflow, working towards the expectations we set out for the brand. Overall I was responsible for developing new and unique ways to improve the brand awareness on a global level.Writing a business plan including;- Retail; strategy for the international expansion; contacting wholesalers and independent shops- Marketing; developing Instagram and Facebook strategy and contacting magazines- Branding; writing the brand identity and rearranging the website



Mani del Sud

• Brand Representative

  • Jun 2015 - Jun 2015

  Representing the designer Raffaele Stella Brienza and his brand Mani del Sud at Pitti Uomo 88, candidate for the Vogue talent award Who is on next 2015. Representing the designer Raffaele Stella Brienza and his brand Mani del Sud at Pitti Uomo 88, candidate for the Vogue talent award Who is on next 2015.



Trendstop Consumer, Market & Product Trend Forecasting

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Trendreporter

  • Jan 2015 - Jan 2015

  Covering the fair Pitti Immagine Bambino for the trend forecasting agency Trendstop, located in London, UK. Finding key trends, high points of the fair and interesting aspects to be used for the agency's trend forecasting report to clients.Responsible for the visuals, photography. Covering the fair Pitti Immagine Bambino for the trend forecasting agency Trendstop, located in London, UK. Finding key trends, high points of the fair and interesting aspects to be used for the agency's trend forecasting report to clients.Responsible for the visuals, photography.



LaDress

• Netherlands
• Retail
• 1 - 100 Employee

• Brand /Sales Representative & Stylist

  • May 2011 - Jun 2014

  LaDress is a premium online fashion brand with one thing in mind - helping you discover the perfect dress. As complementary items LaDress also offers a changing variety of quality essentials.My role at LaDress engaged a wide role of activities; no two days were ever the same. As the company rapidly grew into a global company we had to work productive and consistent as a team. I’ve worked both in the showroom helping clients one-on-one with styling advice and running the personal shopping events across the country. As my role in the company grew I positively represented LaDress at all times and on all levels.At LaDress I was responsible for;- Sales; personal shopper, sales representative, reaching the weekend sales target - Styling; in charge of the showroom styling and event styling, customer styling-Customer Service; dealing with returns, direct contact with customers, phone sales



Maison de Bonneterie

• Marketing Intern

  • Aug 2013 - Jan 2014

  Maison de Bonneterie is a chain of high-end fashion department stores in the Netherlands focused on Luxury Fashion brands. At Maison de Bonneterie I was part of the development of their new strategy to relaunch the company both online and offline and target a younger audience. It was up to me to generate creative and engaging social media content and experiences, to help grow the brand awareness and online presence. To increase their offline awareness Maison de Bonneterie launched a yearly fashion magazine; Édition. I was part of the photo shoot and production for Édition. I worked on set with a photographer, stylist, and producer. During my 6 months internship at the Marketing Department I was responsible for;- Graphic Design; layout email newsletters, flyers, website, working with Adobe Creative Suite- Social Media; Facebook posts, Twitter account- Branding; developing branding strategy, part of creation of events and new concepts - Webshop; part of launching of the new web shop and website product photography, styling- Customer Service; taking care of the info mail, loyalty programBesides my daily tasks, I am proud of my accomplishment of writing a case study about personal shopping. I used my experience on personal shopping I’ve gained at LaDress.This creative business plan included;- History; deep research about the past and the origin of the company- Trends; investigating the current retail and customer trends- Competitor Analysis; a broad overview of other department shops who offer Personal Shopping- Interviewing; well-known people in the industry like Jetteke van Lexmond and Ruud van der Peijl - Strategic advise; how to implement Personal Shopping and the long term strategy- Creative advise; creation of the Personal Shopping space and the look and feel of the experience



Suitsupply

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Assistant Store-development

  • Jan 2013 - Aug 2013

  Suitsupply is known as a global fast-growing and forward thinking company. Working in a rapidly expanding and exciting company taught me exceptional organizational skills and dealing with stringent deadlines. My day to day tasks included keeping track of the budgets, ensuring the set schedule is followed and creating effective work streams. I learned to be conscious of time and to stay calm under pressure.In this role I was responsible for assisting international store development; the lead store developer in the ambitious task of opening 12 shops a year internationally.Examples;- Everything revolving successfully opening shops internationally - International expansion; opening shops in Europe, USA- Construction sites; managing the construction sites and workers- Traveling across the globe to make sure the new store has the correct displays; visual merchandising

• Store-development Intern

  • Jul 2012 - Jan 2013

  Suitsupply is a men’s fashion brand founded in 2000 in Amsterdam. Suitsupply is a vertically integrated company with stores in Europe, North-America and Asia.At Suitsupply I handled multiple projects at the same time, organized everything in a flexible manner and set out priorities.During my 7 month internship at the Store Development Department I was responsible for;- Project management of small on-site projects; overseeing construction work, replacing broken cabinets, re-decorating small parts of a shop. - Styling; ensuring new furniture and displays fit with the shop concept- Sourcing new materials, wallpaper, paint, furniture- Financial tracking; overseeing each project on accounting, costing and billing and reporting to management regularly