Yevheniia Minaieva
Head Of Marketing at UnderDefense Cyber Security- Claim this Profile
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English Professional working proficiency
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Українська Native or bilingual proficiency
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Русский Native or bilingual proficiency
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Deutsch Elementary proficiency
Topline Score
Bio
Dmytro Visyn
I can recommend Yevheniia as a professional in the marketing field. Not only she has a huge theoretical background but also proven successful cases in different fields. Was a pleasure to share 2 years together studying at Lviv Business School and great luck to have such a marketing professional in my network!
Roman Danylyshyn
I had a pleasure to work with Yevhenia some time ago. During our cooperation she showed amazing creativity and strong result orientation. Her job created additional value for the company, brought new customers and increased sales. So highly recommend Zhenya as a part of your team.
Dmytro Visyn
I can recommend Yevheniia as a professional in the marketing field. Not only she has a huge theoretical background but also proven successful cases in different fields. Was a pleasure to share 2 years together studying at Lviv Business School and great luck to have such a marketing professional in my network!
Roman Danylyshyn
I had a pleasure to work with Yevhenia some time ago. During our cooperation she showed amazing creativity and strong result orientation. Her job created additional value for the company, brought new customers and increased sales. So highly recommend Zhenya as a part of your team.
Dmytro Visyn
I can recommend Yevheniia as a professional in the marketing field. Not only she has a huge theoretical background but also proven successful cases in different fields. Was a pleasure to share 2 years together studying at Lviv Business School and great luck to have such a marketing professional in my network!
Roman Danylyshyn
I had a pleasure to work with Yevhenia some time ago. During our cooperation she showed amazing creativity and strong result orientation. Her job created additional value for the company, brought new customers and increased sales. So highly recommend Zhenya as a part of your team.
Dmytro Visyn
I can recommend Yevheniia as a professional in the marketing field. Not only she has a huge theoretical background but also proven successful cases in different fields. Was a pleasure to share 2 years together studying at Lviv Business School and great luck to have such a marketing professional in my network!
Roman Danylyshyn
I had a pleasure to work with Yevhenia some time ago. During our cooperation she showed amazing creativity and strong result orientation. Her job created additional value for the company, brought new customers and increased sales. So highly recommend Zhenya as a part of your team.
Credentials
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First Certificate in English (FCE)
University of Cambridge -
Сертифікат програми управлінського розвитку "Літня Школа Тотального Маркетингу"
Kyiv Mohyla Business School -
Сертифікат програми управлінського розвитку "Школа Маркетингу"
Kyiv Mohyla Business School -
Сертифікат тренінгу "Аналітика рекламних кампаній"
Академия ДТЭК
Experience
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UnderDefense Cyber Security
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United States
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Computer and Network Security
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1 - 100 Employee
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Head Of Marketing
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Nov 2021 - Present
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Freelance Marketing Сonsultant (Short-term projects)
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2019 - Present
Projects: 1. Brand review and competitive analysis for Avalon: https://avalon-inc.com.ua/Performed as a full-time involved brand manager with the deep dive into the company's objectives and context. Worked as an inner consultant for brand strategy and communication.During our short-term cooperation my main responsibilities were:- analyze brand-strategy and represent alternative rebranding instruments and tactics, including brand image and attributes, relevant promotion channels, and SMM techniques- complete multiattribute competitor analyses and present recommendations for product, core audience and communication, based on market state and competitors' strengths and weaknesses.2. Strategic marketing support for Zibrav & PP1: https://zibrav.com/, https://pp1.com.ua/ In cooperation with the owner developed a marketing strategy and communication tactics for service Zibrav and sub-project PP1. Provided total support while preparing for start-up pitching in Lviv Business School.3. Brand advisory for Ukrainian Halych Party: https://uhp.org.ua/Performed as an independent consultant. Our aim was to analyze the party's positioning "as is" and "to be"and its relevance to the party's objectives for the next elections. We also worked at the party's core value proposition and analyzed its potential to reach new audiences and new regions.4. Marketing review for the Wholesale market Shuvar: https://shuvar.com/Had a deep dive into Shuvar's value proposition chain. Analyzed and reviewed the CDJ and related communication channels. Provided the analysis of perspectives and action plan for interaction with end clients and partners so as to achieve the established business goals.5. Marketing consultancy and support for a start-up FreeLand.Ua: https://nachasi.com/2020/10/02/open-data-challenge-4-0/Consulted on strategic marketing and communication before and after the contest. Grateful to see the project among the winners of the Open Data Challenge.
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Education
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2017 - 2018
Kyiv Mohyla Business School
Marketing Strategy,long-term management development program -
2018 - 2018
Kyiv Mohyla Business School
Finances for non-financial C-level -
2019 -
Kyiv-Mohyla Business School
Digital marketing program -
2017 - 2019
Lviv Business School of UCU (LvBS)
MSc in Innovation & Entrepreneurship -
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Kyiv National Economic University
Bachelor's degree, Маркетинг/Управление маркетингом
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