Experience

Raters Group Ltd.

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2022 - Present

  - marketing department from scratch - startup in the growth stage Achievements: + created a comprehensive scheme of the app’s funnel + implemented product&marketing analytics + built SMM team which generated free 31,6M video views across all social media + 4x times scaled monthly traffic (114K to 500K) + 8x times decreased CPI ($9,60 to $1,18) - marketing department from scratch - startup in the growth stage Achievements: + created a comprehensive scheme of the app’s funnel + implemented product&marketing analytics + built SMM team which generated free 31,6M video views across all social media + 4x times scaled monthly traffic (114K to 500K) + 8x times decreased CPI ($9,60 to $1,18)



SPOKK Insurance

• United States
• Insurance
• 1 - 100 Employee

• Startup Growth Manager

  • Apr 2022 - Jun 2023

  - startup conditions - FB Ads, Google Ads, TikTok Ads, Google Analytics, CRO Achievements: + 4x times decreased UAC in a month ($40 to $10) + 2x times increased CTR (0,5% to 1,1%) + 46 creatives across 3 ad platforms tested + 4 landing pages tested - startup conditions - FB Ads, Google Ads, TikTok Ads, Google Analytics, CRO Achievements: + 4x times decreased UAC in a month ($40 to $10) + 2x times increased CTR (0,5% to 1,1%) + 46 creatives across 3 ad platforms tested + 4 landing pages tested



Human Cosmos App

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Traffic Manager

  • Aug 2021 - Feb 2022

  - startup conditions - FB Ads, Google Ads, TikTok Ads, Influencers, SMM, Zero-Cost, Google Analytics Achievements: + created a 5-day-long cycle of hypothesis testing + tested 25+ user acquisition & product hypothesis + generated 865 leads with CPL $1,8 + developed a new approach for a customer interview through quizes - startup conditions - FB Ads, Google Ads, TikTok Ads, Influencers, SMM, Zero-Cost, Google Analytics Achievements: + created a 5-day-long cycle of hypothesis testing + tested 25+ user acquisition & product hypothesis + generated 865 leads with CPL $1,8 + developed a new approach for a customer interview through quizes



ArtCraft Education

• Ukraine
• Professional Training and Coaching
• 1 - 100 Employee

• Performance Marketing Manager

  • Nov 2020 - Feb 2022

  - FB Ads, Google Ads, TikTok Ads, Influencers, Google Analytics, GTM - Tier 1 projects: CGCUP.com and artcraft.education Achievements: + 5-7 classes of students each month with avg. ROMI of 800% + $30K of monthly ad budget (FB Ads, Google Ads, TikTok Ads, Email, Influencers) + Managed omnichannel funnel with decision making time up to 90 days + Raised sales by 16% by creating email autofunnels + Built up hypothesis testing process based on customer development - FB Ads, Google Ads, TikTok Ads, Influencers, Google Analytics, GTM - Tier 1 projects: CGCUP.com and artcraft.education Achievements: + 5-7 classes of students each month with avg. ROMI of 800% + $30K of monthly ad budget (FB Ads, Google Ads, TikTok Ads, Email, Influencers) + Managed omnichannel funnel with decision making time up to 90 days + Raised sales by 16% by creating email autofunnels + Built up hypothesis testing process based on customer development



Pizza Factory & Ugolyok restaurants

• Marketing Manager

  • Apr 2020 - Nov 2020

  - Brand strategy for two restaurants - Media planning - SMM (strategy and content) - Influencer marketing - Facebook advertising - Design of print materials - Managing photo and video shootings - Brand strategy for two restaurants - Media planning - SMM (strategy and content) - Influencer marketing - Facebook advertising - Design of print materials - Managing photo and video shootings



EZ Corp

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2019 - Mar 2020

  - FB Ads, Google Ads, VK Ads, teaser networks, CRO, landing pages, A/B testing, GA, YM, Binom, Figma, SMM for Facebook, Instagram and Telegram Achievements: + 50+ landing pages created under my control, including my TS and final code check + created performance strategy with funnels of instruments and audiences + launched more than 20 ad campaigns in Ads Manager, Google Ads, and teaser networks + executed 5 new traffic channels tests + designed 85+ ad creatives for Ads Manager, 5+ creatives for teaser networks and 8 GDN banners Show less



Student community - "Bible Study Group" (Non-Governmental Organizations)

• Marketing Team Lead

  • Aug 2016 - Jul 2019

  - Created a developing organization approach with a solid Internet representation and a wide range of events to reach students on campuses - Managed a team of 7-13 people, giving clear direction for progress - Led the team to develop the Internet representation of the community - Created 10 printed design projects (flyers, t-shirts, booklets) and more than 30 digital design products (website, social media post templates, slides, check-lists) - Created a developing organization approach with a solid Internet representation and a wide range of events to reach students on campuses - Managed a team of 7-13 people, giving clear direction for progress - Led the team to develop the Internet representation of the community - Created 10 printed design projects (flyers, t-shirts, booklets) and more than 30 digital design products (website, social media post templates, slides, check-lists)