Managing Director

• Feb 2019 - Present

Digital Marketing Executive

• Oct 2016 - Oct 2019

Handling all aspects of SEM, SEO (Search Engine Optimization) On-Page SEO and Off-Page SEO. • Campaign planning, setup and management across Search, Display and Social Networks. • Develop near and long-term SEM & PPC account strategies, roadmaps and execute day-to-day tactics that increase ROI, site traffic, conversion by lowering CPA • Manage the day-to-day SEM activities across multiple search engines. • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Monitor campaign results, analyze key metrics and optimize click-through and conversion rates. • Review and send Weekly and Monthly performance reports with insights to the clients. • Communicate with clients on weekly/monthly performance of the accounts, make Tactical and Strategic recommendations based on performance data, discuss their further requirement and provide ideas and strategies to achieve client goals. • Providing insights, suggestions to the clients by Competitor Analysis, Trend Analysis. • Experience on Google Analytics, bid management and competitor analysis tools. • Worked on creating a social media strategy for the clients (Campaigns, targets, Ads etc.). For social media campaigns, experiment with different images and demographic combination to improve brand awareness and generate like/clicks for the client. • Providing on-the-job training to new department staff members on SEM • Created and managing the Quality process for optimizations carried out by the team.

Digital Marketing Analyst

• Jul 2015 - Jul 2016

Campaign Managing, Keyword Research, PPC, Search engine marketing, Search engine optimization Campaign Managing, Keyword Research, PPC, Search engine marketing, Search engine optimization