Experience

WORKOPTI by Content Economy Co.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head Of Sales

  • Nov 2019 - Present

  CONTENT ECONOMY CO., an infrastructure technology holding company whose technology drives collaboration and business efficiency within a deeply interconnected global economy. Our flagship product is WORKOPTI. WORKOPTI is a strategic planning platform that provides 1 click business insights to increase productivity by 70% and reduce meetings by 25%. CONTENT ECONOMY CO., an infrastructure technology holding company whose technology drives collaboration and business efficiency within a deeply interconnected global economy. Our flagship product is WORKOPTI. WORKOPTI is a strategic planning platform that provides 1 click business insights to increase productivity by 70% and reduce meetings by 25%.



33K Ventures, LLC.

• Founder ► Business Strategic Development ♦ Leadership Training

  • Jun 2019 - Present

  33K Ventures is a consulting service for individuals, businesses, and start-ups. We specialize in providing knowledge, skills, and motivation necessary for growth by creating and delivering custom-designed product sales road maps, implement marketing and sales strategies, research and implement business solutions, execute workshops for leadership teams, and are the conduit for strategic relationships that will take the client’s business to the next level. In addition, we provide customized training workshops, personalized planning, group training and one-on-one coaching that keeps you focused on achieving your short, and long-term objectives.The daily business needs are on the rise, and a lot of business executives need help to navigate through the maze. At 33K Ventures, we are committed to redefining business practices through a hassle-free leadership model, method and approach that will challenge the status quo. For more information on how we can grow your business together, please reach out to me here on LinkedIn!



San Junipero Productions

• United States
• Entertainment Providers

• Brand Partnerships

  • Jun 2019 - Oct 2020



mitú

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director, Brand Partnerships ► Strategic Sales ♦ Media Solutions ♦ Client Development

  • Oct 2018 - Mar 2019

  mitú is a Digital Media company that brings a Latino POV to mainstream entertainment across multiple platforms. Their audience is the 200% - Youth who are 100% American and 100% Latino - who inspire them to create authentic, culturally relevant stories. While at mitú, I served as Director, Brand Partnerships at mitú. I was responsible for generating revenue by working closely with key clients and agency partners, identifying new prospects, developing strategic plans, preparing and providing client presentations, lead projects involving complex. work streams and cross-functional collaboration, participate in the development of clients' marketing strategy, negotiating rates, identifying prospective influencers, and curating social media campaignsAs part of my responsibilities, I served as a product consultant educating clients and agencies on product solutions and best practices for both General Market and Hispanic investments. Utilizing strong client relationship management expertise, I successfully developed and grew strategic partnerships with brands focused on brand awareness, engagement and connecting with Mitú audience. With an eye on the digital future, I monitored the competitive landscape for key developments affecting the digital advertising business. I also tapped into the opportunities offered by digital advancement by partnering with Platform and Strategic sales partners (Facebook, Instagram, YouTube, Snap). While on this role, I was acknowledged as an agent of change who drove high organizational performance through internal and cross-group initiatives.



OWN: The Oprah Winfrey Network

• Entertainment
• 400 - 500 Employee

• 360 Integrated Sales & Partnerships ► Business Development ♦ Advertising Sales Media Solutions

  • Sep 2010 - Oct 2018

  OWN: Oprah Winfrey Network is the first and only network named for, & inspired by, a single iconic leader. Oprah Winfrey's heart & creative instincts inform the brand - & the magnetism of the channel. Winfrey provides leadership in programming & attracts superstar talent to join her in primetime, building a global community of like-minded viewers & leading that community to connect on social media & beyond.▁▁▁▁▁▁▁▁▁▁In 2010, I was brought on board as an Integrated Account Executive at OWN: The Oprah Winfrey Network. Selected from the Discovery Communications team to lead the joint venture with OWN Media Group, I created, developed & executed the innovative sales strategies, client advertising, marketing solutions, and cross-functional processes and systems. In addition to my daily duties, I functioned as a 360 Integrated Sales & Partnership lead for IKEA, General Motors, Laroche-Posay, Bayer, and Nestle across all Oprah Media Group platforms. Also, coordinated across teams to develop account-specific strategies, compile consumer data insights, identify influencers for client campaigns, & created consultative sales presentations that represent our best in class products.MAJOR CONTRIBUTIONS:●Contributed to the launch of OWN by securing the advertiser network partnerships of General Motors, Nestle, Kohls & Chase, 28% of total revenue in 2011. Strong ROI and brand revenue growth led to multi-year commitments.● Drive revenue for OWN, Oprah.com & O Magazine for Tent Pole Events, such as Super Soul Sunday, Oprah’s Beauty Awards, Live Events, such as Oprah's Live Your Best Life Tour & Super Soul Sessions & Bold Moves App.● 2015 Recipient, Integrated Marketing Award, Media Industry Newsletter, for IKEA Life Improvement Project on OWN, Oprah.com and O Magazine.● Strategy & Activation lead for product integration in Greenleaf, Have & Have Nots, Iyanla Fix My Life, For Peete's Sake, Carson Nation, Our America with Lisa Ling, Your OWN Show, & The Rosie Show.



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Ad Sales Account Executive ► Account Strategist ♦ Advertising Sales Media Solutions

  • Oct 2000 - Sep 2010

  Discovery, Inc. is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. ▁▁▁▁▁▁▁▁▁▁In my experience as Ad Sales Account Executive at Discovery Communications, I played an essential role in developing and executing the strategies, action plans, concepts, delivery and post-launch evaluations for TLC, Investigation Discovery, Animal Planet, Discovery Health, Discovery Kids, Fit-TV, and BBC.My responsibilities included but not limited to nurturing and growing the Discovery Network’s sales efforts with targeted clients and identify opportunities to upsell and cross-sell. I was also contributory to business growth by creating and implementing sales strategies that resonate with the network’s current and potential clients.Other responsibilities and contributions included:● Secured the first automotive integration (General Motors on TLC’s Trading Spaces) and first consumer product integration on Discovery Fit & Health (Proctor & Gamble on Make Room for Baby).● Launched, developed and chaired the NY Chapter of Unidad Discovery, empowering the Hispanic community through initiatives that included education, mentoring and seminars.● Effectively collaborated with multiple departments in order to achieve Discovery’s objectives and optimize revenue through strategic and creative means.



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Sales Planner ► Advertising Sales ♦ Media Strategy ♦ Campaign Management

  • 1999 - 2000

  During my tenure as Sales Planner at Discovery Inc., I was responsible for supporting assigned Sales team in executing and facilitating Pre-Sale and Post-Sale functions.