Yeojin Yoon
Research Associate at 국민경제자문회의, National Economic Advisory Council- Claim this Profile
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Bio
Experience
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National Economic Advisory Council, 국민경제자문회의
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South Korea
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Government Administration
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1 - 100 Employee
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Research Associate
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Jan 2023 - Present
Conducting research on strategies and issues related to innovation economy Conducting research on strategies and issues related to innovation economy
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Science and Technology Policy Institute (STEPI)
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대한민국 세종특별자치시
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Researcher
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Dec 2018 - Present
Conducting research on science & technology diplomacy, economic/science security, US-China strategic competition Conducting research on science & technology diplomacy, economic/science security, US-China strategic competition
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Communications Officer
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Apr 2016 - Apr 2017
• Communications strategy and management - Assisted the head of communications with developing and implementing communications strategies/initiatives - Reported communications activities and results to regional headquarters (HSBC Hong Kong) • Media PR - Maintained strong media relations by meeting journalists regularly, responding to media inquiries - Made media materials (press release, coverage report) and arranged media interview - Organized media events: press briefing, media teach-in - Conducted media monitoring and reported critical issues to CEO and HSBC Hong Kong - Managed spokesperson’s license, coordinated media training • Employee communications - Implemented HSBC Group’s employee communications campaigns - Localized HSBC Group’s employee communications strategies and initiatives - Organized and managed events (CEO town hall, training) - Created contents and materials for internal communications (newswire, newsletter, video, posters, webpage) • Internal reporting - Wrote internal audit report, compliance reports Show less
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Ministry of Foreign Affairs, Republic of Korea
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Seoul, Korea
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Public Affairs Officer
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May 2014 - Feb 2015
• PR Strategy and management - Developed and executed PR strategies and initiatives to enhance the public awareness of the Summit - Implemented PR strategies in cooperation of the Blue House and other ministries - Managed budget and agency support - Made reports: financial reports, interim reports to the Blue House, white paper on the publicity of the Summit • Media PR - Developed media PR plan (TV/radio programs, interviews, op-ed) - Drew up media materials (press release, media briefing, spokesperson’s speech - Managed and sustained media relation(managing press pool) - Organized and managed media events(press briefing for domestic/foreign press, press luncheon) • Online PR - Initiated and implemented online PR strategies - Managed production of official webpage, controlled the operation of SNS channels, official blog, and webpage - Developed plans for online events and creating online publicity contents (web-toon, e-newsletter) - Recruited e-reporters and established plans for using e-reporters • Advertisement and PR materials - Developed plans for advertisement implementation and production of PR materials - Promotional videos, banners, brochures, posters, flags Show less
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European Union Chamber of Commerce in Korea
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International Affairs
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1 - 100 Employee
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Manager, Marketing Communications, Environment & Energy Committee
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Nov 2010 - Jun 2012
• Marketing strategy planning / business services - Developed and executed projects and events - Led regular meetings with local/foreign companies to offer government policy, latest industrial trends - Researched and drew up market reports • Project and event management - Developed project and event plans, managed overall logistics/protocol issues - Co-organized international forums with government for industry awareness - Partnered with government entity and organized MOU ceremony - Reported budget/expenses and project results • Communications - Liaised between Korean government and EU companies - Developed relations with industry associations, stakeholders, and media Show less
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NYK Line
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Maritime Transportation
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700 & Above Employee
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Assistant Manager
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Aug 2006 - Jun 2010
• Equipment Control and Report - Analyzed domestic/overseas trade climate and export/import volume - Controlled the supply/demand of shipping containers in corporation with overseas branches - Regularly reported on market issues and supply/demand of shipping containers to Asia headquarters (Singapore) - Reported market issues to headquarters (Japan) •Subcontractor management - Managed operations of truckers, terminals, port loading companies - Controlled late fees of over-stacking(importers/exporters) - Regularly reported the status of late fees to Asia headquarters (Singapore) Show less
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Education
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Graduate School of Sookmyung Women’s University
PhD Candidate, International Studies -
Graduate School of International Service of Sookmyung Women’s University
M.A. in International Public Relations & Public Diplomacy -
Sookmyung Women’s University
B.A in English Language and Literature, B.A in Business Administration