Experience

HidrateSpark

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Email Marketing Strategist

  • Sep 2022 - Present

  As the Email Marketing Strategist, my role was integral in driving the company's success through high-impact email and SMS marketing campaigns. This continued following the company's acquisition by Jogan Inc in October 2023. My strategic approach led to significant revenue growth, particularly during key sales periods like Black Friday, where we achieved substantial six-figure earnings. A major part of my responsibility involved transitioning the email service platform from Constant… Show more As the Email Marketing Strategist, my role was integral in driving the company's success through high-impact email and SMS marketing campaigns. This continued following the company's acquisition by Jogan Inc in October 2023. My strategic approach led to significant revenue growth, particularly during key sales periods like Black Friday, where we achieved substantial six-figure earnings. A major part of my responsibility involved transitioning the email service platform from Constant Contact to Klaviyo. I successfully negotiated favorable terms, oversaw the technical integration, and set up the entire platform, showcasing my ability to enhance marketing efficiency and effectiveness. I attained Klaviyo certifications and developed targeted automated marketing flows, including welcome series, abandoned cart reminders, post-purchase follow-ups, and win-back campaigns. Leading a team of creative professionals, I directed the creation of engaging email content and subject lines, as well as effective SMS messaging strategies. My role was pivotal in boosting our online presence, particularly through the creation of interactive pop-up forms on our website and Shopify-related enhancements to enrich the customer experience. Collaborative efforts with top marketing agencies such as Wunderkind and Hawke Media, and partnership campaigns with high-profile entities like Sam's Club, Noom, Nulastin, and the Denver Broncos, were key highlights of my tenure. These collaborations enhanced our marketing approach's diversity and effectiveness. Following Jogan Inc's acquisition of HidrateSpark, I took on expanded responsibilities, overseeing email marketing strategies for other brands within the portfolio, including Medspa and Asterlane. In this role, I was instrumental in developing Salesforce Marketing Cloud strategies and designing targeted drip campaigns for the first quarter, further demonstrating my adaptability and strategic expertise in the field of email marketing. Show less



The Innovative Group

• Director of Operations

  • May 2022 - Aug 2022

  Tucson, Arizona, United States As the Director of Operations at Innovative Group, a diverse investment holdings company based in Arizona, I played a pivotal role in organizing and streamlining operations across its portfolio, which includes HMS Fasteners, Liftted Coffee (CBD-infused coffee), Tyler's Coffee (the world's first acid-free coffee), and ResinEater420 (a glass cleaning company). Brought on board during a crucial acquisition phase of HMS and ResinEater420, I leveraged Lean Six Sigma methodologies to establish… Show more As the Director of Operations at Innovative Group, a diverse investment holdings company based in Arizona, I played a pivotal role in organizing and streamlining operations across its portfolio, which includes HMS Fasteners, Liftted Coffee (CBD-infused coffee), Tyler's Coffee (the world's first acid-free coffee), and ResinEater420 (a glass cleaning company). Brought on board during a crucial acquisition phase of HMS and ResinEater420, I leveraged Lean Six Sigma methodologies to establish and refine efficient operational processes across all entities. Collaborating closely with the CTO, I was instrumental in integrating and optimizing digital processes for day-to-day management activities. My responsibilities extended to the implementation of a project management software, ClickUp, to enhance task tracking and efficiency. I also initiated a ticket support system and developed automations tailored for C-suite executives, significantly improving operational workflows. Additionally, I co-led the social media strategy alongside the CTO, guiding a team of social media specialists. My role encompassed the creation of monthly content plans and the direction of social media initiatives, balancing organic content efforts with strategic paid advertising campaigns. I was actively involved in setting up photoshoots and leading the creation of engaging organic content, ensuring alignment with the overarching marketing and brand strategies. Show less



Hevias

• United States
• Retail
• 1 - 100 Employee

• Content Specialist

  • Oct 2021 - May 2022

  At Hevias, a men's lifestyle DTC brand launched in July 2021, I embraced a multifaceted role that spanned across social media management, videography, brand ambassadorship, and content planning. As a key member of a dynamic startup, I reported directly to the Head of Growth Marketing and collaborated closely with the VP of Production and the CEO. In this versatile position, I played a pivotal role in strategizing, creating, planning, and executing a series of successful marketing and… Show more At Hevias, a men's lifestyle DTC brand launched in July 2021, I embraced a multifaceted role that spanned across social media management, videography, brand ambassadorship, and content planning. As a key member of a dynamic startup, I reported directly to the Head of Growth Marketing and collaborated closely with the VP of Production and the CEO. In this versatile position, I played a pivotal role in strategizing, creating, planning, and executing a series of successful marketing and advertising campaigns for pivotal sales events including BFCM, Christmas, and New Year's. My responsibilities included leading comprehensive organic marketing campaigns on Instagram and Facebook, as well as significantly contributing to the development and execution of paid advertising strategies on Meta platforms and YouTube. Adept at utilizing digital tools, I employed Hootsuite for effective monitoring and analysis of social media analytics, particularly for Instagram. My strategic use of Planoly allowed for the optimization of content strategy and posting schedules, significantly enhancing audience engagement and reach. Additionally, I assisted in the creative design of Shopify websites, further amplifying the brand's online presence and e-commerce capabilities. Show less



Canopi Digital

• United States
• Advertising Services

• Digital Coordinator

  • May 2021 - Oct 2021

  Tucson, Arizona, United States This venture provided hands-on experience in marketing agency operations. I gained insights into client interaction strategies, pricing models, and acquired practical skills in UX/UI design, SEO basics, and website development across platforms like Shopify, Divi, Wix, Squarespace, and WordPress.



PWR Advanced Cooling Technology

• Australia
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• Director of Operations

  • Jan 2021 - Oct 2021

  Tucson, Arizona, United States Oversaw sales division and recruited exceptional sales staff according to company standards. Organized company protocol, and created processes to ensure highest levels of company efficiency. Managed sales processes and coordinated in-house marketing projects to assign to each individual sales consultant. Fostered relationships with local business and established important partnerships. Consulted with commercial property owners on financing for solar energy. Managed database of… Show more Oversaw sales division and recruited exceptional sales staff according to company standards. Organized company protocol, and created processes to ensure highest levels of company efficiency. Managed sales processes and coordinated in-house marketing projects to assign to each individual sales consultant. Fostered relationships with local business and established important partnerships. Consulted with commercial property owners on financing for solar energy. Managed database of customer lifetime cycles to establish profit-predictions. Show less



Chapman Automotive Group

• United States
• Automotive
• 1 - 100 Employee

• Sales Consultant

  • May 2020 - Feb 2021

  Tucson, Arizona, United States In my role as a Consultant at Mercedes Benz of Tucson, I achieved exceptional results in both client service and sales performance. Highlights of my tenure include: Maintained an outstanding Customer Satisfaction Index (CSI) score of 995/1000 over three consecutive quarters, demonstrating a consistent commitment to excellence in client service. Successfully consulted with over 100 clients, tailoring solutions to meet their unique vehicle preferences and financial… Show more In my role as a Consultant at Mercedes Benz of Tucson, I achieved exceptional results in both client service and sales performance. Highlights of my tenure include: Maintained an outstanding Customer Satisfaction Index (CSI) score of 995/1000 over three consecutive quarters, demonstrating a consistent commitment to excellence in client service. Successfully consulted with over 100 clients, tailoring solutions to meet their unique vehicle preferences and financial requirements. Ranked consistently in the top 3 consultants for production, a testament to my sales acumen and dedication. Led the team in client satisfaction, evidenced by achieving the highest number of five-star ratings on Google. Contributed significantly to the company's financial growth, generating several millions of dollars in profit. In my first sales position within the automotive industry, I rapidly adapted and excelled. Under the mentorship of two automotive industry veterans, I combined their sales strategies and methodologies to produce an impressive $5 million in gross revenue within just 7 months. Show less



LA Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Assistant General Sales Manager

  • Nov 2019 - Apr 2020

  Marana, Arizona, United States Highest Performing Salesman in the state of Az from December 2019-January 2020. Led the marketing efforts by partnering with nearby businesses, flyering 100-400 flyers, entering 7-10 new leads a day, maintaining over 150 leads at all times.



OCA-Asian Pacific American Advocates

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Event Coordinator

  • Mar 2018 - Aug 2018

  Tucson, Arizona Area Plan all and help out on all future OCA upcoming events. Plan the budget for all OCA upcoming events. Fundraise for all OCA upcoming events.