Commercial Executive

• Oct 2021 - Present

- Overseeing the creation and maintenance of the Organisation’s online shops on various digital platforms, e-commerce sites, and social media pages to boost Organization’s online presence - Conceptualisation and implementation of strategies and initiatives to establish and improve the Organisation’s B2C segment - Conducting research on market trends, audiences, competitors, and end-to-end consumer journey, and analysing findings and data for actionable insights to drive engagements and conversions - Liaise with and monitor vendors and partners to execute digital campaigns and generate monthly reports - Communicating and working closely with stakeholders to manage and execute commercialisation plans - Responsible for initiatives to enhance branding of the Organization’s B2C segment - Responsible for the Organization's cultural structure and growth Show less

Freelance Writer

• Aug 2022 - Present

- Content creation: Writing content & promoting noteworthy experiences designed to engage the audience - Researching and fact-checking information included in the content, ensuring the accuracy of content - Photography and designing of media (photos/videos) - Content creation: Writing content & promoting noteworthy experiences designed to engage the audience - Researching and fact-checking information included in the content, ensuring the accuracy of content - Photography and designing of media (photos/videos)

Copywriter

• Aug 2020 - Sep 2021

- Sole Copywriter in the company - Deliver compelling copy for various projects, proofread, and assist with edits - Brainstorm within the team - Produce rationales for presentation decks and pitch them to clients I worked on projects with shopping malls such as Funan, IMM, Westgate, JCube, Raffles City, and Harbourfront Centre. - Sole Copywriter in the company - Deliver compelling copy for various projects, proofread, and assist with edits - Brainstorm within the team - Produce rationales for presentation decks and pitch them to clients I worked on projects with shopping malls such as Funan, IMM, Westgate, JCube, Raffles City, and Harbourfront Centre.

Part-time Sales Assistant

• Apr 2019 - Oct 2019

Editorial Assistant

• Jul 2018 - Dec 2018

- Writing articles for the digital magazine - Interviewing entrepreneurs and artistes - Product shoots, assisting with shoots involving different brands and clients - Attending events, creating short videos - Posting on social media Listed below are a few articles I have written as part of my job as an Editorial Assistant. - Writing articles for the digital magazine - Interviewing entrepreneurs and artistes - Product shoots, assisting with shoots involving different brands and clients - Attending events, creating short videos - Posting on social media Listed below are a few articles I have written as part of my job as an Editorial Assistant.

Check in Agent

• Apr 2018 - Jun 2018

I took up a part-time job at Intercruises as I wanted to experience how it was like to work as a frontliner. Interacting with guests and being able to meet people from all over the world was a real eye-opener. My job scope included: ~ Customer Service ~ Assisting Passengers with Check-in Procedures ~ Updating of Passengers' Personal Information I took up a part-time job at Intercruises as I wanted to experience how it was like to work as a frontliner. Interacting with guests and being able to meet people from all over the world was a real eye-opener. My job scope included: ~ Customer Service ~ Assisting Passengers with Check-in Procedures ~ Updating of Passengers' Personal Information

Digital Media Intern

• Mar 2017 - Aug 2017

I had the privilege of being an intern at the Digital Department in A+E Networks Asia. Through this internship, I learnt more about what goes on behind the scenes of a media company. It was an eye-opening experience that imparted me with indispensable skills. My responsibilities included: ~ Weekly Tasks of Uploading Videos into the Database ~ Creating Digital Advertisements & Thumbnails ~ Video Editing ~ Transcribing ~ Going Out For Shoots ~ Copywriting I had the privilege of being an intern at the Digital Department in A+E Networks Asia. Through this internship, I learnt more about what goes on behind the scenes of a media company. It was an eye-opening experience that imparted me with indispensable skills. My responsibilities included: ~ Weekly Tasks of Uploading Videos into the Database ~ Creating Digital Advertisements & Thumbnails ~ Video Editing ~ Transcribing ~ Going Out For Shoots ~ Copywriting