Experience

AAB Construction

• Armenia
• Construction
• 1 - 100 Employee

• Marketing Manager

  • Sep 2020 - Present

  • Crafting long-term and short-term marketing strategies • Creating and managing marketing budget • I develop and support the execution of ATL activities • Calculating the ROI, • Developing and implementing marketing programs such as email, social media, or digital campaigns, and events • Working with external agencies and vendors to execute marketing programs, • Create, maintain, and distribute monthly marketing reports • Crafting long-term and short-term marketing strategies • Creating and managing marketing budget • I develop and support the execution of ATL activities • Calculating the ROI, • Developing and implementing marketing programs such as email, social media, or digital campaigns, and events • Working with external agencies and vendors to execute marketing programs, • Create, maintain, and distribute monthly marketing reports



P&D group

• Yerevan, Armenia

• Head of Sales And Marketing

  • Mar 2014 - Jan 2020

  • Managing the 4 Branded stores’ day-to-day activity • Creating and implementing the bonus grid and KPIs • Implementing shelf standards and planograms (Shopper based design) • Trained the sales team. • Representing Gourmet Dourme Brand outside and inside the country • Negotiations with key business partners • Build and maintain strong, long-lasting relationship with customers • Creating and implementing marketing strategy • Customer acquisition and expanding by B2B Sales • Ensured high levels of customers satisfaction through excellent service • Performed market research and monitoring business activities Show less



BERSHKA ARMENIA. INDITEX GROUP

• Yerevan, Armenia

• VISUAL MERCHENDISER

  • Sep 2012 - Feb 2014

  • Define and implement a creative visual merchandising strategy • Create appealing and eye-catching visual displays that lead the customer through the entire store • Produce window displays, signs, interior displays, floor plans and special promotions displays • Monitor prices • Come up with and present design ideas with Store Manager and Regional Visual Merchandisers • Arranging displays in the stores • Research lifestyle, demographics, and design trends • Define and implement a creative visual merchandising strategy • Create appealing and eye-catching visual displays that lead the customer through the entire store • Produce window displays, signs, interior displays, floor plans and special promotions displays • Monitor prices • Come up with and present design ideas with Store Manager and Regional Visual Merchandisers • Arranging displays in the stores • Research lifestyle, demographics, and design trends