Yeirin Paola Urbina Fontalvo

Content Manager at TRINITY AG
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES

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Daniel Barrera Hernández

Yei es una persona sumamente profesional. Dedicada, con alta orientación a los resultados, tiene una mirada estratégica que hace que los contenidos siempre estén apuntando a objetivos claros. Una persona que quisiera siempre tener en mi equipo.

Andrés Buitrago Guevara

Trabajar con Yeirin ha sido fundamental para alcanzar los objetivos de marketing Digital de Trinity Ag y sus clientes. Su conocimiento de los ecosistemas digitales y capacidad de gestión de proyectos han dado a la agencia una mayor efectividad. Tiene una excelente disposición para trabajar en equipo y su sistema para organizar el flujo de trabajo aporta armonía y eficacia, haciendo que podamos afrontar cualquier reto que surja en el día a día.

Claudia Herran Ramirez

Yeirin es una persona altamente comprometida con su trabajo, inquieta y dispuesta a nuevos aprendizajes, orientada a la consecución de objetivos, honesta, responsable y muy creativa. Sus aportes ayudaron al crecimiento de MediQu.

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Credentials

  • Fundamentos de Marketing Digital
    Google Actívate
    Nov, 2022
    - Nov, 2024
  • Diplomatura en Marketing Digital, Comercio Electrónico y Negocios Digitales
    Universidad de Belgrano
    Mar, 2022
    - Nov, 2024
  • Fundamentos del diseño
    Servicio Nacional de Aprendizaje (SENA)
    Jul, 2020
    - Nov, 2024
  • Manejo de Adobe Ilustrator
    Servicio Nacional de Aprendizaje (SENA)
    Jul, 2020
    - Nov, 2024
  • Manejo de Adobe Photoshop
    Servicio Nacional de Aprendizaje (SENA)
    Jun, 2020
    - Nov, 2024
  • Inbound Marketing Certified
    HubSpot Academy
    Jul, 2020
    - Nov, 2024
  • Inbound certified
    HubSpot Academy
    Jul, 2020
    - Nov, 2024

Experience

  • TRINITY AG
    • Advertising Services
    • 1 - 100 Employee
    • Content Manager
      • Nov 2022 - Present

      Applying my digital marketing skills and competencies, I assist this #startup agency coordinate social media content creation to achieve our client's goals in the digital environment. Responsibilities: Ensure that social media content creation meets the objectives of the marketing strategy and aligns with the vision and identity of our client's brands. Main functions: - Coordination of digital projects and branding on social media, including Instagram, Facebook, TikTok, YouTube, Threads, and LinkedIn. - Research and analyze competition and digital trends to develop effective strategies to drive brand growth. - Planning editorial calendar based on marketing strategy, brand metrics, and market trends. - Managing the creative team to ensure the production of relevant and engaging content. - Use advanced tools such as GPT chat, Emplifi, and Meta Business Suite to maximize social media reach and engagement. - Collaboration with marketing and advertising agencies to effectively integrate client strategies into Google AdWords and Meta Ads campaigns. - Copywriting of ads to enhance the impact of ad campaigns. Clients: Maluma, Royalty Records, Doctor Ernesto Andrade (Plastic Surgeon), among others. Show less

  • desmond garcia
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Nov 2021 - Oct 2022

      Through my knowledge and skills in digital marketing and social media strategies, I assisted this agency in managing the content produced to achieve our client's goals in the digital environment. Responsibilities: Manage and maintain the content of the digital assets of the different brands, leading the creative team in content production based on the brand's digital marketing strategy. Main functions: - Create digital marketing strategies for social media (Instagram, Facebook, TikTok, Threads, LinkedIn) focused on achieving the brands' business objectives. - Devise and plan an editorial calendar based on digital marketing strategy, brand metrics, and social media trends. - Lead, guide, and coordinate the creative copywriting and design team for the creation of content for our client's websites and social media. - Supervise the production and quality of the content of graphic and audiovisual pieces for the brands' social media. - Manage and coordinate the delivery of content generated for social media to the different clients of the agency for review. - Publish content on social media (Instagram, Facebook, TikTok, and LinkedIn) of the different brands from the Emplifi tool once the client approves. - Analyze and generate monthly reports of the performance of the published content in social media using tools like Emplifi, and thus reinforce the creation of the content we generate. - Collaborate with the web content and Google AdWords and Meta Ads teams. - Copywriting ads for Google and Meta ads guidelines. Clients: Fortune 500, Silicon Valley and top brands such as Maluma, Royalty Records, DocuSign, Sephora, among others. Show less

  • PLM Group
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Content Management Consultant
      • Mar 2022 - May 2022

      Senior Content Management Consultant for multinational client MallPlaza. I assisted this agency in organizing the content creation process for this client and participated in content ideation and strategy development for successful bids with potential clients. Responsibilities: Design and implement processes that harmonize the flow of content for social media for the MallPlaza brand. The first part was experiential, and I had to manage and publish the content on the social media (Facebook and Instagram) of the four malls in different cities. In operating the Tiktok brand, I had to communicate the various events and store promotions in the malls. Main functions: - Design strategies to improve coordination and internal communication of the creative team (Marketing project manager, Copywriters, and designers) in developing the grid for the client. - Development of processes that improve agency-client communication and the flow of content circulation for social media. - Train and guide the team formed by the project manager, digital marketing strategist, social media manager, community manager, and graphic and audiovisual designers in the processes for the content management of the Mallplaza brand; in the developed approaches. - Social Media Manager for Mallplaza accounts in the four cities where this malls are located. - Support in creating digital marketing strategies for social media to attract agency customers. Show less

  • MediQu Group
    • Colombia
    • Medical Practices
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Apr 2020 - Apr 2022

      In this company, I had the opportunity to perform in several vital positions in Digital Marketing, increasing my experience and developing my creativity and skills in developing and managing projects. Responsibilities: Position the brand in social media and improve its SEO by managing content and the website to obtain leads. Main functions: - Create digital marketing content strategy for social media (Instagram, Facebook, and LinkedIn), focused on achieving business objectives. - Develop a content grid for social media based on the digital marketing strategy. - Curate content for social media. - Copywriting for social media content, email marketing campaigns, text messages, and articles for the website blog. - Develop and implement response protocol to manage the community through interaction, strengthening engagement on social media. - Lead and guide the design team to create content for the company's social media. - Publish the content produced on Instagram, Facebook, and LinkedIn. - Analyze the performance of the content on the different social media platforms. - Generate monthly reports of metrics obtained in the different digital assets of the brand. - Produce and create audiovisual content using TikTok, Instagram, Canva, Inshot, Adobe Premiere, and Adobe After Effects as video editing tools. Show less

  • Creacttivo SAS
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Sep 2021 - Nov 2021

      In this company I had the opportunity to manage several accounts simultaneously, as social media manager, community manager, content strategist, project manager and account executive; testing my versatility, recursion and my multitasking and client management skills. Responsibilities: Manage and maintain the social networks of the different Digital Marketing projects of the agency's clients, ensuring that the creation of content meets the objectives of the strategies set out and follows the guidelines of the brands. Main functions: - Creation of digital marketing strategies for the clients' social media (Instagram, Facebook, TikTok, and LinkedIn), focused on achieving the business objectives of each brand. - Creation of content grids for each of the brands. - Content curation. - Copywriting for the social networks of the different brands. - Copywriting for SEM and Meta Ads. - Lead and guide the design team for the creation of content for the company's social media. - Review, monthly monitoring and analysis of the KPI's established in the Digital Marketing strategy. - Generate monthly report of metrics obtained in the different digital assets of the brand. - Publication and management of content on social media. - Manage social media communities in the different platforms (Instagram, Facebook, TikTok, and LinkedIn). Show less

  • Cannaxia Labs SAS
    • Colombia
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2020 - Jul 2021

      Thanks to my experience in this cosmetic laboratory I was able to develop my skills and competences in digital marketing, applying my creativity to the creation of innovative content in social media for this company. Responsibilities: Manage and maintain the social media (Instagram, Facebook and LinkedIn) of Cannaxia Labs and its brand Natural Drops. Main functions: - Creation and implementation of the Digital Marketing content strategy for the brand positioning of Cannaxia Labs and its brand Natural Drops. - Ideation of the content grid. - Content curation. - Content scheduling. - Copywriting and writing of corporate content for internal management. - Teamwork with the designer to generate content for social media (Instagram, Facebook and LinkedIn) of the company and its brand. - Posting of content on Instagram, Facebook and LinkedIn. - Production and creation of audiovisual content using Tiktok, Instagram, Adobe Premiere and Adobe After Effects as video editing tools. - Writing articles for the website. - Analysis of content metrics on different platforms, review of compliance with the KPI's proposed in the digital marketing strategy. - Presentation of new content proposals that would contribute to the fulfillment of the KPI's proposed in the digital marketing strategy. - Charging Natural Drops website catalog (B2C) and e-commerce platforms (B2B). - Customer service in the sale of Natural Drops brand products (B2C). Show less

  • ROL Connections
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager
      • Feb 2019 - Apr 2020

      In this digital marketing agency I had the opportunity to strengthen my professional experience, being audiovisual producer of content for social media, copywriter and community manager, until becoming content strategist. Responsibilities: Create content to manage and maintain the social media (Instagram, Facebook, LinkedIn, Twitter and Tiktok) of the agency's clients, taking into account the objectives of the digital marketing strategy of each brand, to help them achieve their business goals. Main functions: - Research and analysis of competition and trends in the digital environment to create, conceptualize and implement effective digital marketing strategies focused on achieving the brands' business objectives. - Creation of digital marketing strategies for clients' social media (Instagram, Facebook, LinkedIn, Twitter and Tiktok), focused on achieving each brand's business objectives. - Content scheduling for clients' social media (Instagram, Facebook, LinkedIn, Twitter and Tiktok). - Content curation for social media. - Copywriting for different digital social media platforms and websites. - Teamwork with the design team for the generation of content for social media (Instagram, Facebook and LinkedIn) of our clients' brands. - Production and creation of audiovisual content using Tiktok, Instagram, Inshot, Adobe Premiere and Adobe After Effects as video editing tools. - Content performance analysis in the different social media, oriented to the presentation of innovative content proposals. - Monthly report generation of metrics obtained in the different digital assets of the brands to present them to our different clients. Clients: Caterpillar, Marriott, Wina Festival, among others. Show less

  • PRAGMA
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Community Manager
      • Sep 2018 - Feb 2019

      In this company I developed my creative skills in writing and ideation of relevant content for the social media managed by the agency. Responsibilities: Ensure that the creation of content for social media meets the KPI's set out in the marketing strategy and aligns with the vision and identity of our clients' brands. Likewise he/she was to create, plan and manage content on the clients' social media. Main functions: - Implement the digital marketing strategy created by the strategic department. - Create and plan the editorial calendar of creative content for social media, based on the digital marketing strategy, brand metrics and trends in the digital environment. - Content curation for social media. - Work as a team with the designer for the generation of innovative, relevant and impactful content for social media (Instagram, Facebook, YouTube and LinkedIn), following the brand guidelines and strategy of the brands managed by the agency. - Copywriting for social media content, email marketing campaigns, text messages and websites. - Copywriting for B2B customer loyalty website pages for one of the brands managed by the agency. - Development and implementation of a response protocol to manage the community through interaction, strengthening engagement in social media. - Presentation of content proposals that contribute to the fulfillment of the KPI's proposed in the digital marketing strategy. - Content performance analysis in the different networks. - Generation of monthly reports of metrics obtained in the different digital assets of the brands. - Participation in the development of creative digital marketing proposals to capture leads for the agency. Clients: McCain, Genfar Sanofi. Show less

  • Asomujer y deporte
    • Bogotá D.C., Colombia
    • Audiovisual communicator
      • Jan 2016 - Mar 2018

      In this NGO I had the opportunity to develop my skills for corporate communication and to participate in social inclusion projects in collaboration with governmental entities, using my knowledge of audiovisual content production. Responsibilities: Coordinate the internal communication of the program for the prevention of teenage pregnancy in girls and adolescents in Colombia, as well as produce and publish audiovisual evidence of sports activities carried out in the social media of the NGO. Main functions: - Development and implementation of educational campaigns for the prevention of teenage pregnancy through sports. - Photo and video shottings of sports practices as audiovisual evidence of the program. - Creation of content (videos, photos and copy) for the social media of this NGO (Instagram, Facebook and Youtube). - Production and creation of audiovisual content using Instagram, Inshot, Adobe Premiere and Adobe After Effects as video editing tools. - Management and publication of content on social media (Instagram, Facebook and Youtube). - Design and development of educational workshops on teen pregnancy prevention with experiential methodology. - Monthly report on the development of educational campaigns in the different municipalities where the program was carried out. - Monthly report on the performance of metrics in social media. Show less

  • Korn Ferry
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Data Analyst
      • May 2013 - Oct 2013

      As a data analyst related to Human Resources, I had the opportunity to collaborate with this world leading organizational consulting firm, in the development of studies for leading companies in Latin America. Responsibilities: Manage and maintain data loading in the company's management systems, ensuring data quality and reliability. Main functions: - Develop and maintain data pipelines, ETL/ELT processes and data integrations to support efficient and reliable data ingestion, transformation and loading. - Collaborate with data scientists, data analysts and other stakeholders to understand data requirements and ensure data availability, reliability and accuracy. - Optimize and performance tune data processes and workflows to ensure efficient data processing and analysis at scale. - Implement data governance practices, including data quality monitoring, data lineage tracking and metadata management. - Work closely with infrastructure and DevOps teams to ensure scalability, security and availability of the data platform and data storage systems. - Collaborate with software engineers to integrate data engineering solutions with other systems and applications. - Document and maintain data engineering processes, including data pipeline configurations, work schedules, and monitoring and alerting mechanisms. Show less

  • Fischböck Abogados
    • Argentina
    • Legal Services
    • 1 - 100 Employee
    • Ejecutiva de cuentas
      • Oct 2012 - May 2013

      Gestora de cobranzas. Funciones principal: - Gestionar acuerdos de pago telefónicamente. - Gestión de base de datos. - Rellenar información importante de cada caso en SAP. Gestora de cobranzas. Funciones principal: - Gestionar acuerdos de pago telefónicamente. - Gestión de base de datos. - Rellenar información importante de cada caso en SAP.

  • Kymera Studios
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Asistente de producción
      • 2011 - 2012

      En esta productora tuve la oportunidad de brindar apoyo en la organización y gestión de información de producciones audiovisuales en el área de distribución. Función principal: Armado de carpetas de producción de "Cazando luciérnagas" (película) para enviar a festivales internacionales. En esta productora tuve la oportunidad de brindar apoyo en la organización y gestión de información de producciones audiovisuales en el área de distribución. Función principal: Armado de carpetas de producción de "Cazando luciérnagas" (película) para enviar a festivales internacionales.

  • Universidad de Belgrano
    • Argentina
    • Higher Education
    • 500 - 600 Employee
    • Productora de radio
      • Jul 2010 - Dec 2010

      Funciones principales: -Asistencia en la producción de cápsulas radiales de contenidos de interés general. -Producción de un programa de entrevistas a personalidades de la actualidad. -Producción de cápsulas radiales de contenidos literarios. Funciones principales: -Asistencia en la producción de cápsulas radiales de contenidos de interés general. -Producción de un programa de entrevistas a personalidades de la actualidad. -Producción de cápsulas radiales de contenidos literarios.

  • Universidad de Belgrano
    • Argentina
    • Higher Education
    • 500 - 600 Employee
    • Secretaria
      • Jul 2009 - Dec 2009

      Funciones principales: - Recepcionista. - Servicio al cliente en housing para estudiantes de la Universidad. - Vendedora y promotora del merchandising de la Universidad. Funciones principales: - Recepcionista. - Servicio al cliente en housing para estudiantes de la Universidad. - Vendedora y promotora del merchandising de la Universidad.

Education

  • Universidad de Belgrano
    Lic.Direccion y produccion de cine, radio y tv, Tv y radio
    2008 - 2011
  • Universidad de Belgrano
    Diplomatura en Marketing Digital, Comercio Electrónico y Social Media., Marketing.
    2021 - 2021
  • Universidad de Belgrano
    Diplomado alta dirección ejecutiva con especializacion en identidad e imagen corporativa, Comunicación empresarial
    2015 - 2015
  • Universidad de Belgrano
    Relaciones con la prensa y Media training, Estudios sobre comunicación y medios
    2015 - 2015
  • Universidad Tecnológica de Pereira
    Diplomado en Programación, Programación informática
    2022 - 2022
  • El Heraldo, Escuela de redacción periodística Olga Emiliani
    Redactor periodistico., Periodismo
    2017 - 2017
  • Universidad de Buenos Aires
    Imagen y posicionamiento corporativo, Comunicación empresarial
    2015 - 2015
  • Universidad de Buenos Aires
    Relaciones Institucionales, Comunicación empresarial
    2015 - 2015
  • Universidad de Buenos Aires
    Redacción corporativa, Comunicación empresarial
    2015 - 2015
  • Servicio Nacional de Aprendizaje (SENA)
    MANEJO DE ADOBE PHOTOSHOP, Diseño gráfico
    2020 - 2020
  • Servicio Nacional de Aprendizaje (SENA)
    MANEJO DE ADOBE ILLUSTRATOR, Diseño gráfico
    2020 - 2020

Community

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