Yehonatan Koenig

Co-Founder & CRO at Crossroads Technologies - xroads.tech
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Contact Information
us****@****om
(386) 825-5501
Location
New York, US
Languages
  • Hebrew -

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Jessica Ikenberry

Working with Yehonatan is always a rewarding experience. He is a great client. Yoni brings excellent creative vision, clear communication and an overall easy-to-work-with-vibe that is priceless in today's marketplace. His knowledge of the VR space, both commercially and creatively is unparalleled. I look forward to the next opportunity to work together.

Miles Horst

Yehonatan is highly creative and a very easy-going person to work with.

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Experience

    • United States
    • Embedded Software Products
    • 1 - 100 Employee
    • Co-Founder & CRO
      • Sep 2022 - Present

      Crossroads Technology Solutions is leading the transformation of fandom engagement across the spectrum. Through our innovative platform, we're redefining the way fans connect with their passions, be it music, sports, gaming, or entertainment. Key pillars of Crossroads: Digital Collectibles: Elevate the fan experience by allowing individuals to collect and cherish digital tokens from their favorite moments, artists, athletes, games, or shows. Versatile Engagement Frameworks:… Show more Crossroads Technology Solutions is leading the transformation of fandom engagement across the spectrum. Through our innovative platform, we're redefining the way fans connect with their passions, be it music, sports, gaming, or entertainment. Key pillars of Crossroads: Digital Collectibles: Elevate the fan experience by allowing individuals to collect and cherish digital tokens from their favorite moments, artists, athletes, games, or shows. Versatile Engagement Frameworks: We've crafted solutions not only for musicians and artists but for sports teams, game developers, movie studios, and more. Crossroads ensures every fan, regardless of their passion, gets a tailor-made experience. Deepening Connections: Our platform enhances relationships, converting everyday fans into super fans, and super fans into brand champions. Diverse Revenue Opportunities: Beyond just engagement, Crossroads unveils new revenue horizons across sectors, making every interaction an opportunity. Crossroads isn't just a tool; it's a revolution in fandom engagement. Dive in and reshape the future of fan-brand relationships with us. Show less Crossroads Technology Solutions is leading the transformation of fandom engagement across the spectrum. Through our innovative platform, we're redefining the way fans connect with their passions, be it music, sports, gaming, or entertainment. Key pillars of Crossroads: Digital Collectibles: Elevate the fan experience by allowing individuals to collect and cherish digital tokens from their favorite moments, artists, athletes, games, or shows. Versatile Engagement Frameworks:… Show more Crossroads Technology Solutions is leading the transformation of fandom engagement across the spectrum. Through our innovative platform, we're redefining the way fans connect with their passions, be it music, sports, gaming, or entertainment. Key pillars of Crossroads: Digital Collectibles: Elevate the fan experience by allowing individuals to collect and cherish digital tokens from their favorite moments, artists, athletes, games, or shows. Versatile Engagement Frameworks: We've crafted solutions not only for musicians and artists but for sports teams, game developers, movie studios, and more. Crossroads ensures every fan, regardless of their passion, gets a tailor-made experience. Deepening Connections: Our platform enhances relationships, converting everyday fans into super fans, and super fans into brand champions. Diverse Revenue Opportunities: Beyond just engagement, Crossroads unveils new revenue horizons across sectors, making every interaction an opportunity. Crossroads isn't just a tool; it's a revolution in fandom engagement. Dive in and reshape the future of fan-brand relationships with us. Show less

    • United States
    • Advertising Services
    • Executive Creative Director
      • May 2022 - Present

      Acentric is a decentralized collective of some of the world’s best: We combine leading-edge technological capabilities, deep creative insights, and broad event and venue production experience to create flawless future-forward digital experiences in both physical spaces and virtual places. Acentric is a decentralized collective of some of the world’s best: We combine leading-edge technological capabilities, deep creative insights, and broad event and venue production experience to create flawless future-forward digital experiences in both physical spaces and virtual places.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Sales & Marketing Executive
      • May 2022 - Jan 2023

      VRstudios is a pioneer and leading provider of commercial VR entertainment systems.

    • Vice President of Sales & Marketing
      • Sep 2019 - May 2022

      VRstudios is a pioneer and leading provider of commercial VR entertainment systems. Direct and manage marketing and sales teams in order to 1) produce measurable brand lift and engagement and 2) meet sales targets: ● Create product Marketing & Sales program producing a multi-million sales pipeline ● Developed Partner reseller channels with AAA Adventure Park Distributors. ● Developing enterprise installations with AAA location-based entertainment and hospitality partners ●… Show more VRstudios is a pioneer and leading provider of commercial VR entertainment systems. Direct and manage marketing and sales teams in order to 1) produce measurable brand lift and engagement and 2) meet sales targets: ● Create product Marketing & Sales program producing a multi-million sales pipeline ● Developed Partner reseller channels with AAA Adventure Park Distributors. ● Developing enterprise installations with AAA location-based entertainment and hospitality partners ● Leading brand and marketing strategies, social media, PR, corp. communication, and creative design ● Producing all B2B cross channel creative marketing and sales tools & materials ● Producing VR attraction infrastructure design for curb appeal and market presence and fit

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Head of Marketing & Brand
      • Sep 2016 - Apr 2019

      Exit Reality developed, deployed, and managed VR infrastructure and services. ● Built an LBVR brand from nothing to industry-wide recognition and relevance ● Created and executed marketing & sales strategy growing from $0 revenue to $2m in 1st year ● Managed all marketing strategies, including social, PR, communication, and creative design Exit Reality developed, deployed, and managed VR infrastructure and services. ● Built an LBVR brand from nothing to industry-wide recognition and relevance ● Created and executed marketing & sales strategy growing from $0 revenue to $2m in 1st year ● Managed all marketing strategies, including social, PR, communication, and creative design

    • Advertising Services
    • 1 - 100 Employee
    • Head Of Technology
      • May 2015 - Jun 2017

      Full-spectrum digital agency: advertising, marketing, communications, retail experiences, brand actions. Lead agency-wide technology design, budgeting, and execution with P&L responsibilities. ● Grew technology-based revenues from $1m to $10m, while operationalizing and scaling the technology team from 5 to 20 engineers ● Led technical ad execution across multiple channels delivering millions of impressions ● Led architecture for projects including Juniper Networks’ digital… Show more Full-spectrum digital agency: advertising, marketing, communications, retail experiences, brand actions. Lead agency-wide technology design, budgeting, and execution with P&L responsibilities. ● Grew technology-based revenues from $1m to $10m, while operationalizing and scaling the technology team from 5 to 20 engineers ● Led technical ad execution across multiple channels delivering millions of impressions ● Led architecture for projects including Juniper Networks’ digital marketing platform, The Cool Effect’s crowdfunding platform, Delta Dental’s marketing platform, and the Video Mixer app for Brita water. Show less Full-spectrum digital agency: advertising, marketing, communications, retail experiences, brand actions. Lead agency-wide technology design, budgeting, and execution with P&L responsibilities. ● Grew technology-based revenues from $1m to $10m, while operationalizing and scaling the technology team from 5 to 20 engineers ● Led technical ad execution across multiple channels delivering millions of impressions ● Led architecture for projects including Juniper Networks’ digital… Show more Full-spectrum digital agency: advertising, marketing, communications, retail experiences, brand actions. Lead agency-wide technology design, budgeting, and execution with P&L responsibilities. ● Grew technology-based revenues from $1m to $10m, while operationalizing and scaling the technology team from 5 to 20 engineers ● Led technical ad execution across multiple channels delivering millions of impressions ● Led architecture for projects including Juniper Networks’ digital marketing platform, The Cool Effect’s crowdfunding platform, Delta Dental’s marketing platform, and the Video Mixer app for Brita water. Show less

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • Co-Founder
      • Jan 2013 - Jan 2017

      Digital Pheromones is a hardware prototyping and design for electronics manufacturing for creative pursuits. ● Creative Strategy and Product design: Created brand vision & product design for consumer electronic toys, instruments, and interior design, integrating sensors & micro controllers Digital Pheromones is a hardware prototyping and design for electronics manufacturing for creative pursuits. ● Creative Strategy and Product design: Created brand vision & product design for consumer electronic toys, instruments, and interior design, integrating sensors & micro controllers

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Product Director Amobee 3D
      • Jan 2014 - Apr 2015

      Award-winning ad-technology platform. ● Product development and execution; delivered digital marketing campaigns for major brands: GM, Ford, Audi, The Weather channel, Walt Disney company ● Managed a multi-disciplinary development team of engineers and artists ● Worked with creative services, ad operations, and sales executives to define and deliver innovation and profitability Award-winning ad-technology platform. ● Product development and execution; delivered digital marketing campaigns for major brands: GM, Ford, Audi, The Weather channel, Walt Disney company ● Managed a multi-disciplinary development team of engineers and artists ● Worked with creative services, ad operations, and sales executives to define and deliver innovation and profitability

    • United States
    • Software Development
    • Founder & Chief Scientist
      • 2008 - Nov 2010

      Spearheaded the development of MachStudio Pro, revolutionizing GPU 3D production. ● Supervised all Technical & Creative staff and ensured artistic & technical product usability. ● Envisioned & innovated new processes and techniques guiding R&D efforts. Guided company’s product development and software creation efforts targeting media & entertainment, CAD, and visualization markets. Spearheaded the development of MachStudio Pro, revolutionizing GPU 3D production. ● Supervised all Technical & Creative staff and ensured artistic & technical product usability. ● Envisioned & innovated new processes and techniques guiding R&D efforts. Guided company’s product development and software creation efforts targeting media & entertainment, CAD, and visualization markets.

    • Animation and Post-production
    • 1 - 100 Employee
    • Head Of Production
      • 2003 - 2009

      Managed all production services for the creation of content for broadcast, DVD and feature films for Playmobil’s Pirates, MGA’s Princess Twins & Bratz, Mattel’s Princess, MTVs Neopets, etc. ● Led creative oversight for diverse brand needs with Sony Home Entertainment, Lionsgate, and March Entertainment. ● Managed teams of producers, lead artists & engineers to meet hard deadlines and high-quality targets on budget and on time. ● Supervised the creation of a full featured animation… Show more Managed all production services for the creation of content for broadcast, DVD and feature films for Playmobil’s Pirates, MGA’s Princess Twins & Bratz, Mattel’s Princess, MTVs Neopets, etc. ● Led creative oversight for diverse brand needs with Sony Home Entertainment, Lionsgate, and March Entertainment. ● Managed teams of producers, lead artists & engineers to meet hard deadlines and high-quality targets on budget and on time. ● Supervised the creation of a full featured animation pipeline serving multiple productions Show less Managed all production services for the creation of content for broadcast, DVD and feature films for Playmobil’s Pirates, MGA’s Princess Twins & Bratz, Mattel’s Princess, MTVs Neopets, etc. ● Led creative oversight for diverse brand needs with Sony Home Entertainment, Lionsgate, and March Entertainment. ● Managed teams of producers, lead artists & engineers to meet hard deadlines and high-quality targets on budget and on time. ● Supervised the creation of a full featured animation… Show more Managed all production services for the creation of content for broadcast, DVD and feature films for Playmobil’s Pirates, MGA’s Princess Twins & Bratz, Mattel’s Princess, MTVs Neopets, etc. ● Led creative oversight for diverse brand needs with Sony Home Entertainment, Lionsgate, and March Entertainment. ● Managed teams of producers, lead artists & engineers to meet hard deadlines and high-quality targets on budget and on time. ● Supervised the creation of a full featured animation pipeline serving multiple productions Show less

  • Gigawatt Studios
    • Los Angeles, California, United States
    • Creative Director
      • 1996 - 2003

      Independent developer of games for the PS 2, Xbox, PC, and online platforms and location-based entertainment. ● Clients included: Electronic Arts, Microsoft, Sony, Vivendi-Universal, Disney, Infogrames/Atari, Mattel, and Fox Interactive. ● Created completely new 3D game technology (GPU technology), which gave artists and game designers unrepresented creative and artistic control. ● Art Director & co/designer for: Ultimate Ride, Ultimate Ride Coaster Deluxe, Ultimate Ride Disney… Show more Independent developer of games for the PS 2, Xbox, PC, and online platforms and location-based entertainment. ● Clients included: Electronic Arts, Microsoft, Sony, Vivendi-Universal, Disney, Infogrames/Atari, Mattel, and Fox Interactive. ● Created completely new 3D game technology (GPU technology), which gave artists and game designers unrepresented creative and artistic control. ● Art Director & co/designer for: Ultimate Ride, Ultimate Ride Coaster Deluxe, Ultimate Ride Disney Edition, Mission: Mars (Epcot ride), Secret Agent Barbie, Sony Speedway (PS2 & PC prototype), Invasion (prototype), Trick Racing (PS2, Xbox & PC prototype), Mattel Mission Bravo, Animorphs - Know the Secret, Wild Rides, Flash games. Show less Independent developer of games for the PS 2, Xbox, PC, and online platforms and location-based entertainment. ● Clients included: Electronic Arts, Microsoft, Sony, Vivendi-Universal, Disney, Infogrames/Atari, Mattel, and Fox Interactive. ● Created completely new 3D game technology (GPU technology), which gave artists and game designers unrepresented creative and artistic control. ● Art Director & co/designer for: Ultimate Ride, Ultimate Ride Coaster Deluxe, Ultimate Ride Disney… Show more Independent developer of games for the PS 2, Xbox, PC, and online platforms and location-based entertainment. ● Clients included: Electronic Arts, Microsoft, Sony, Vivendi-Universal, Disney, Infogrames/Atari, Mattel, and Fox Interactive. ● Created completely new 3D game technology (GPU technology), which gave artists and game designers unrepresented creative and artistic control. ● Art Director & co/designer for: Ultimate Ride, Ultimate Ride Coaster Deluxe, Ultimate Ride Disney Edition, Mission: Mars (Epcot ride), Secret Agent Barbie, Sony Speedway (PS2 & PC prototype), Invasion (prototype), Trick Racing (PS2, Xbox & PC prototype), Mattel Mission Bravo, Animorphs - Know the Secret, Wild Rides, Flash games. Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Art Director
      • 1994 - 1995

      Game and web design company. Art Director 1994 - 1995 ● Art Director and lead-artist for Edutainment division (200+ employees) ● Lead creative design and execution for Virgin interactive and Discovery Channel multimedia products. ● Managed creative development and execution (3D modeling and animation software) for unified art and software-development pipeline Game and web design company. Art Director 1994 - 1995 ● Art Director and lead-artist for Edutainment division (200+ employees) ● Lead creative design and execution for Virgin interactive and Discovery Channel multimedia products. ● Managed creative development and execution (3D modeling and animation software) for unified art and software-development pipeline

    • Lead Artist
      • 1992 - 1994

      Yoni started working in the game industry at Eidolon – a New York based independent game developer producing game entertainment for Electronic Arts – as the company’s lead-artist. Yoni’s groundbreaking work led to him being featured on a Business Week cover story focusing on the interactive entertainment revolution. Yoni started working in the game industry at Eidolon – a New York based independent game developer producing game entertainment for Electronic Arts – as the company’s lead-artist. Yoni’s groundbreaking work led to him being featured on a Business Week cover story focusing on the interactive entertainment revolution.

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