Yee Hook Keong
Media Manager - Outdoor at Mediabrands Malaysia- Claim this Profile
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Bio
Credentials
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Strategic Planning Foundations
LinkedInOct, 2023- Nov, 2024 -
Programmatic Advertising Foundations
LinkedInOct, 2022- Nov, 2024 -
Strategic Thinking
LinkedInAug, 2021- Nov, 2024 -
Transitioning from Manager to Leader
LinkedInMay, 2021- Nov, 2024 -
Sales: Business to Consumer Online Sales
LinkedInFeb, 2021- Nov, 2024 -
Fundamentals of Digital Marketing
Google Digital GarageOct, 2020- Nov, 2024 -
Online Marketing Foundations
LinkedInOct, 2020- Nov, 2024 -
Succeeding in Sales During Times of Volatility
LinkedInApr, 2020- Nov, 2024
Experience
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Mediabrands Malaysia
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Malaysia
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Advertising Services
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1 - 100 Employee
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Media Manager - Outdoor
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Aug 2016 - Present
Team lead responsible for clients/accounts management, from strategic OOH media planning, client servicing to daily operation communicating with internal departments/teams and negotiating with media owners List of key accounts handled: - U Mobile (2020 - 2021) > Notable campaign : Giler Unlimited, We Want U - Maxis (2016 - 2019) > Notable campaign : Maxis Fibrenation, Hotlink Flex, MaxisOne Prime List of other accounts handled: - LEGO - iMEC Media - SEGi University & Colleges Show less
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IPG Mediabrands Malaysia
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Petaling Jaya, Malaysia
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Senior Executive - Outdoor
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Jul 2013 - Jul 2016
- Assisting team lead in OOH media planning, daily operation, reporting and communicating with media owners. - Standalone in managing ad-hoc clients in OOH media planning and client servicing. List of key accounts handled: - F & N - 100 Plus - Dutch Lady - Mudah.my - Sony Pictures - Cathay Pacific - Johnson & Johnson - Zurich - Moneygram List of ad-hoc direct client handled: - Australia High Commission - Assisting team lead in OOH media planning, daily operation, reporting and communicating with media owners. - Standalone in managing ad-hoc clients in OOH media planning and client servicing. List of key accounts handled: - F & N - 100 Plus - Dutch Lady - Mudah.my - Sony Pictures - Cathay Pacific - Johnson & Johnson - Zurich - Moneygram List of ad-hoc direct client handled: - Australia High Commission
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Common Ist Sdn. Bhd.
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Petaling Jaya, Selangor, Malaysia
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Account Manager
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May 2012 - Apr 2013
- Responsible in servicing existing clients and searching for new clients (post-production house, production house, media agencies and direct clients) - Work closely with the Film/Video Director in all meetings, briefings and presentations. - Assisting in preparing treatments, presentations and post reports. - Assisting in preparing for live shootings and CGI productions. List of projects involved: - Shieldtox TVC (CG) - Tune Hotels - Adventure On The Roads Youtube Video (CG) - Code 10 TVC (CG) - SecureMetrics Corporate Video (CG) - Astro Sahabat Youtube Music Video (Live Shooting & CG) - Sunplay Infomercial (Live Shooting & CG) - Thailand Feature Film - Sunset (CG) Show less
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Citta Bella Malaysia Sdn. Bhd.
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Selangor, Malaysia
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Advertising Senior Sales Executive
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Feb 2008 - Mar 2012
- Responsible for meeting monthly sales targets for 2 magazines (Citta Bella & Mommy Baby) and 1 website (www.mommybaby.com.my). - Servicing existing clients and exploring new advertisers to achieve sales targets. - Ability to present proposals based on clients objective and budget. - Work closely with clients to ensure work in progress and meeting deadlines. List of key media agencies accounts: - Mediaedge:CIA - Suria Meriang, Chanel, Sony - Mindshare - Kimberly Clarks, Kraft - Maxus - Prada, Miu Miu, GSK - Universal McCann - Johnson & Johnson, Cerebos - Starcom - P&G, Richemont Group - Optimedia - Gucci - Carat - Rohto-Mentholatum - Hmedia - Kao List of key direct clients accounts: - Melium Group - AD Time - Shiseido - Modifin - The Face Shop - Summit Co. - Diamond & Platinum - RSH Group Show less
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Client Service Executive - Media Planner
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Jan 2007 - Jan 2008
- Internalize client’s marketing strategy and develop customized plans to achieve client campaign objectives.- Responsible for research compilation, media planning and negotiation with newspaper, radio, magazine and TV media owners.List of client handled:- Tesco Malaysia
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Client Service Executive - Media Buyer
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Feb 2006 - Dec 2006
Responsible for media buying/booking on all mediums, including negotiation with media owners on rates and positions. List of clients handled:- Clarins Malaysia- DaimlerChrysler Malaysia- Chevron Malaysia- DHL Express Malaysia- Jetaine Corporation- Maestra Broadcast- Measat Radio Communication- NEC Infrontia Asia Pacific- Novartis Corporation- Singapore Airlines- The Slimming Sanctuary- Warner Music Malaysia- Airtime Management & Programming- TCRS Restaurants Show less
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Impact Challenger (M) Sdn. Bhd.
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Selangor, Malaysia
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Media & Event Executive
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May 2005 - Jan 2006
Assisting media manager in media buying, ADEX analysis and media compilation. List of clients projects assisted: - Watsons Malaysia - Sungei Wang Plaza - Habib Jewels - Hotel Istana - FFM Marketing - RP Group (Watchshoppe) - Institute Kemajuan Iktisas Pahang (IKIP) - Hinode Marketing - Genting Sanyen Paper Industrial Assisting media manager in media buying, ADEX analysis and media compilation. List of clients projects assisted: - Watsons Malaysia - Sungei Wang Plaza - Habib Jewels - Hotel Istana - FFM Marketing - RP Group (Watchshoppe) - Institute Kemajuan Iktisas Pahang (IKIP) - Hinode Marketing - Genting Sanyen Paper Industrial
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Education
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2000 - 2005
Multimedia University
Creative Multimedia -
1994 - 1999
SMJK Katholik
Community
