Experience

ABS-CBN Global Ltd.

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2019 - Present

  I'm a digital marketing specialist handling several products/services for The Filipino Channel, focusing on the Asia Pacific region. Products/services include the subscription business for iWantTFC, Cable & Satellite, and TFC IPTV, theatrical business for both on-ground and TVOD, and experience services such as digital concerts and live events. As a digital marketing specialist, I work closely with sales, marketing, and operations team to provide digital support for their campaigns. Apart from the internal collaboration, I also liaise with a third party digital agency for our media strategy. My main tasks include the ff: 1. Craft a digital strategy for the whole region; 2. Plan & implement email marketing, social media marketing, and display advertising; 3. Identify trends and best practices for campaigns;4. Track user journey and drop off points for optimization; 5. Measure and report performance of all digital campaigns against KPIs and goals and; 6. Review emerging digital tools for innovation.

• Social Media Specialist

  • Jul 2016 - Oct 2019



Burnwater Design Studios Co.

• Design Services
• 1 - 100 Employee

• Social Media Executive

  • May 2016 - Aug 2016

  Managed the Ayala Malls and Ayala Land International Social Media Pages. -- Content Curation-- Content Execution-- Community Management-- Campaign Management-- Crisis Management-- Analytics Managed the Ayala Malls and Ayala Land International Social Media Pages. -- Content Curation-- Content Execution-- Community Management-- Campaign Management-- Crisis Management-- Analytics



NuWorks Interactive Labs, Inc.

• Philippines
• Advertising Services
• 100 - 200 Employee

• Social Media Executive - Community Manager

  • Jun 2014 - Mar 2016

  Manages brands' social media accounts (Facebook, Twitter and Instagram)Crisis ManagementAfter-sales Service Manages brands' social media accounts (Facebook, Twitter and Instagram)Crisis ManagementAfter-sales Service



ABS-CBN

• Philippines
• Entertainment Providers
• 1 - 100 Employee

• Production Assistant

  • 2013 - 2013

  Assisted on routing papers to ensure that taping pushes through on the promised date, assisted on backpack shoots and live performances, assisted on monitoring of edited materials and monitored final show to make sure it goes on-air on a specific date and time. Assisted on routing papers to ensure that taping pushes through on the promised date, assisted on backpack shoots and live performances, assisted on monitoring of edited materials and monitored final show to make sure it goes on-air on a specific date and time.