Yoann Chapel
Lab Captain at First Track Lab- Claim this Profile
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English Full professional proficiency
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French Native or bilingual proficiency
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German Limited working proficiency
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Bio
Robin Hurni
I had the chance to work with Yoann for a year in the data analysis and dashboards team at Digital Luxury Group. He might be the most-detailed oriented person I know and definitely one of the most talented. He also has great communication and project management skills. I have learnt a lot working at his side and wish him the best for his promising career.
LinkedIn User
Quel plaisir de voir un jeune aussi brillant, avec une vraie passion de son métier, très exigeant, hyper pointu et quelle maturité. Je l'ai vu évoluer et ce n'est que le début d'une carrière très prometteuse. Yoann, un grand merci pour toutes ces années de collaborations, tu nous as beaucoup aidé dans les méandres de tes analyses et de tes recommandations. Que dire de plus, tu as tout pour toi et pour tes clients.
Robin Hurni
I had the chance to work with Yoann for a year in the data analysis and dashboards team at Digital Luxury Group. He might be the most-detailed oriented person I know and definitely one of the most talented. He also has great communication and project management skills. I have learnt a lot working at his side and wish him the best for his promising career.
LinkedIn User
Quel plaisir de voir un jeune aussi brillant, avec une vraie passion de son métier, très exigeant, hyper pointu et quelle maturité. Je l'ai vu évoluer et ce n'est que le début d'une carrière très prometteuse. Yoann, un grand merci pour toutes ces années de collaborations, tu nous as beaucoup aidé dans les méandres de tes analyses et de tes recommandations. Que dire de plus, tu as tout pour toi et pour tes clients.
Robin Hurni
I had the chance to work with Yoann for a year in the data analysis and dashboards team at Digital Luxury Group. He might be the most-detailed oriented person I know and definitely one of the most talented. He also has great communication and project management skills. I have learnt a lot working at his side and wish him the best for his promising career.
LinkedIn User
Quel plaisir de voir un jeune aussi brillant, avec une vraie passion de son métier, très exigeant, hyper pointu et quelle maturité. Je l'ai vu évoluer et ce n'est que le début d'une carrière très prometteuse. Yoann, un grand merci pour toutes ces années de collaborations, tu nous as beaucoup aidé dans les méandres de tes analyses et de tes recommandations. Que dire de plus, tu as tout pour toi et pour tes clients.
Robin Hurni
I had the chance to work with Yoann for a year in the data analysis and dashboards team at Digital Luxury Group. He might be the most-detailed oriented person I know and definitely one of the most talented. He also has great communication and project management skills. I have learnt a lot working at his side and wish him the best for his promising career.
LinkedIn User
Quel plaisir de voir un jeune aussi brillant, avec une vraie passion de son métier, très exigeant, hyper pointu et quelle maturité. Je l'ai vu évoluer et ce n'est que le début d'une carrière très prometteuse. Yoann, un grand merci pour toutes ces années de collaborations, tu nous as beaucoup aidé dans les méandres de tes analyses et de tes recommandations. Que dire de plus, tu as tout pour toi et pour tes clients.
Credentials
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ContentSquare
ContentSquare -
Google Analytics
Google
Experience
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First Track Lab
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Switzerland
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Sporting Goods Manufacturing
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1 - 100 Employee
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Lab Captain
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Jan 2019 - Present
ABOUTA new era for ski, snowboard, kiteboard and wakeboard manufacturing. Our mission: propose alternative ways to produce riding equipment & open new business options for your brand. Our services: Fast & agile product R&D, highly flexible production, Swiss Made quality products. "First Track Lab is the brainchild of Yoann Chapel and Selim Abdi, a classic pair of disrupters out to shake up traditional ski manufacturing." The TelegraphROLES & RESPONSIBILITIES- Top management: coordination with other board members- Company administration: operations, finance, human resource...- Account management: key B2B clients relationship managementKEY ACHIEVEMENTS- Setup of an innovative business, unique in its kind.- Reaching break-even from second year.
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Anticonf
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Switzerland
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Sporting Goods Manufacturing
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Head of Marketing & Communication
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Jan 2014 - Present
ABOUTAnticonf is a riding sports brand offering skis, snowboards, wakeboards and more. Featuring award-winning technologies, our products are developped in Verbier, Switzerland with a prime concern for their environemental impact.ROLES & RESPONSIBILITIES- Management: brand administration jointly with the Founder- Marketing & Communications: management of all MarCom channels and of the Anticonf communityKEY ACHIEVEMENTS- Successful opening of ski & snowboard segments- Winner of the ISPO Brandnew innovation award (largest sports tradeshow in the world)
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Movement Skis
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Switzerland
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Spectator Sports
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1 - 100 Employee
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Marketing & Communications Manager
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Jun 2020 - Feb 2021
ROLES & RESPONSIBILITIES- Management: member of the management board.- Marketing & Communication: overseeing international MarCom activities.KEY ACHIEVEMENTS- Transformation: redefinition of the global strategy & organization with management board.- Digitalization: opening new paid / owned / earned digital channels (SEA, TikTok, social ads, new brand website, SEO...).- CRM: collection and consolidation of over 30K qualified contacts for future CRM activities.- Sponsoring & partnerships: review of athletes’ conditions and definition of new process for selection and on-boarding of pro-riders, influencers and other partners.
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DLG (Digital Luxury Group)
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Switzerland
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Advertising Services
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1 - 100 Employee
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Partner, Strategic Projects
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Oct 2019 - Dec 2020
HIGHLIGHTS- Interim CEO of the creative division: acquisition and integration of a smaller creative agency (Cornelius). - Objective reached in 6 months: full integration of the creative team within DLG, creative services developed in Geneva, - Internal Consultant – DLG Shanghai: full update of local team management systems (recruitment, development, evaluation, promotion...) and training of local mid-management. - Objective reached in 3 months: new management and recruitment systems up and running, mid-managers trained.- Member of the global management team, working directly with the group CEO and the China General Manager
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Head Of Client Services
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Oct 2017 - Sep 2019
ROLES & RESPONSIBILITIES- Management of 20+ digital experts- General expertise in digital strategy, analytics, SEO, social media, paid media...- Working under the lead of global CEO- Member of the DLG Geneva management teamKEY ACHIEVEMENTS- 3M yearly P&L management and development- Update of the team management systems and organization.- Recruitment of new key profiles to support organization growth
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Analytics & Dashboards Project Manager
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Jan 2014 - Sep 2017
HIGHLIGHTS- 360° digital marketing specialist- Working on key accounts from Richemont Group and LVMH- Practice lead for data and analytics- Managing the digital analytics and dashboard mandates- Lead on several research projects including the WorldWatchReport™
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Research Analyst
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Feb 2012 - Dec 2013
HIGHLIGHTS- Analytics & Dashboard specialist- Managing digital analytics and dashboard mandates- Involved on several research projects including the WorldWatchReport™
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Data Analyst Freelance
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Oct 2011 - Jan 2012
HIGHLIGHTS- Building expertise on data and digital.- Working with several companies based in Europe.- Developed self-management and development skills HIGHLIGHTS- Building expertise on data and digital.- Working with several companies based in Europe.- Developed self-management and development skills
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Other experiences
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Jun 2006 - Aug 2008
SAILING TEAM MEMBER- Team member on a 50ft. catamaran- Supporting race direction for "La solitaire du Figaro"- Transatlantic between Brest and St Barthelemy through Canary and Cabo VerdeMARINA EMPLOYEE- Team member of a 450 places Marina- Welcoming French, English and German sailors- Working alone on shifts and managing many critical situations SAILING TEAM MEMBER- Team member on a 50ft. catamaran- Supporting race direction for "La solitaire du Figaro"- Transatlantic between Brest and St Barthelemy through Canary and Cabo VerdeMARINA EMPLOYEE- Team member of a 450 places Marina- Welcoming French, English and German sailors- Working alone on shifts and managing many critical situations
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Education
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2009 - 2011
Université de Neuchâtel
Bachelor, Management -
2007 - 2008
HEC Lausanne - School of Business
Bachelor (1st year), Management -
1999 - 2006
L'Harteloire High School
High School Graduaction, Science
Community
