Technical Project Manager

• Jan 2022 - Present

Technical Project Manager (freelance)

• May 2021 - Dec 2021

Technical Lead

• Apr 2019 - Apr 2021

Tech Lead of LyxorETF.com project, for Lyxor ETF, Groupe Société Générale.♦ Leading a team of 4 engineers to implement new features for the online financial portal during monthly sprints, as well as fixing bugs and ensuring regulatory compliance with weekly application releases.♦ Coordinating with a functional project manager and business analyst team to analyze requirements, validate specifications and plan sprints.♦ Managing the cloud infrastructure for the platform and ensuring SLAs are met. Planning for evolutive maintenance and disaster recovery.♦ Preventing and mitigating potential security threats, both internally and with external partners. Security incident handling.♦ Working closely with HR to hire software engineers and engineering interns and to establish training and certification paths.♦ Offering input on strategic long-term planning. Contributing to the migration towards micro-services architecture. Show less

Backend developer

• Jan 2019 - Mar 2019

♦ Implementing new features and bug fixes for LyxorETF.com (Java 8, Java EE, Spring MVC, Spring Boot, JSF).♦ Implementing and deploying new features with micro-services (Spring Boot, Docker)♦ Writing unit tests and working with TDD. (Junit, Soap UI)♦ Contributing to infrastructure maintenance, software releases and Linux system administration on the Cloud (Microsoft Azure Cloud, Linux VMs)

Frontend Developer

• Jan 2018 - Dec 2018

♦ Developing user-facing features based on mock-ups with React ♦ Providing a critical eye over suggested UI/UX design, making sure that it is technically feasible all while being user-friendly ♦ Ensuring that client-side code is maintainable, reusable and fully modular, with emphasis on best practices, code readability and shared components ♦ Respecting CI/CD best practices and development flows, to ensure compliance with DevOps pipelines and CD requirements as well as fostering effective collaborations with other development teams from Target China, Target Oman, Target Pakistan ... ♦ Mentoring junior colleagues, under the direction of a team leader. ♦ Helping bridge the gap between business requirements / user stories and system design and services, by working closely with the project management and back-end developers ♦ This position also involved a limited commercial role (~10% of workload), such present certain products to potential clients during live demos, answering their technical and non-technical inquiries in seminars and workshops, and helping understand and document their business needs. ♦ International Experience : - Muscat, Oman : Contributing to developer boot camps : (4 weeks in March 2018, 3 weeks in July 2018) , design-sprint like events with a focus on solutions development, roll-out and international team building. - Algeria (May 2018) - taking part in the sales effort by demo'ing and presenting a product suite to government client leads. Show less

Full stack developer intern

• Feb 2017 - Jul 2017

End-of-studies internship with an IT services company in Lille, France. ♦ Marketing automation project (Symfony 3 / React / MS-BI) : I developed a digital marketing platform to help an e-commerce retailer drive sales and better establish his online presence with automated digital ads. The app automated the creative and media buying effort required to purchase online ads on Facebook and Instagram. It also offered reports and insights to easily optimize the campaigns and focus on their best performing products and creatives. Keywords : eCommerce, Digital Marketing, Dynamic Ads, Facebook Ads, SOA, REST API, Symfony, PostgreSQL, ReactJS, Redux, react-md, JWT, OAuth, Business Intelligence, SQL Server, SSIS, SSAS, Power BI, Show less

Web Developer (work-study)

• Feb 2016 - Sep 2016

My main role as innovation manager was trying new advertising products and technologies, often testing them with a few select partners first then working with management to introduce the changes necessary to our staff training and internal processes before bringing these products to market.These are a few projects / products I worked on :♦ Dynamic Retargeting and Customized Advertising Solutions for eCommerce :We catered to the growing eCommerce market, and were the first digital agency to launch Dynamic Product Ads in Tunisia. We also experimented with many advertising solutions (Perfect Audience, Facebook Dynamic Product Ads, etc) and offered advanced ROI analysis to our clients (deploying and customizing Google Analytics Enhanced Ecommerce, working with payment processors in Tunisia to better track conversions, and more).♦ Limited Managerial and Technical Recruitment Position :I overhauled our recruitment process to quickly identify and short-list the most technologically capable candidates. I designed online and face-to-face questionnaires and conducted technical interviews with potential hires. A couple of positions were especially hard to fill, and I have found suitable candidates with "surgical" Facebook Ads campaigns.♦ Marketing Automation (e-commerce project)Many of our e-commerce clients were websites with a huge catalog of products, had a positive ROI with Facebook Ads and wanted to further explore re-marketing opportunities without increasing their workload / commitment. I helped automate the following actions :- The FB Pixel implementation (via PrestaShop's display hooks).- The product feed export (daily export via a PHP script triggered by the PrestaShop cron job module).- The ad creation process, by creating various static ad groups, with unique targeting and bidding configuration and each promoting a different DPA product set.This implementation is currently deployed in multiple websites (such as www.vongo.tn) Show less

Marketing Technologist (work-study)

• May 2015 - Jan 2016

My primary role was managing the most challenging digital campaigns company-wide. My responsibilities included :♦ Devising targeting methods to identify and cater to the (potential) customers of our client's brands. For instance, I have established procedures and targeting options to advertise to foreign residents with families in Tunisia (a premium target for the banking sector), users with a certain mobile phone operator, 3G/4G capable devices or frequent international travelers (for Telco).♦ Conducting market research to show our (current and prospective) clients the potential offered by digital advertising with the figures to back it up. This market research relies on a compilation of data and figures from various sources (Facebook interests and demographic targeting, AdWords behavioural and placement targeting, in-market audiences, as well as our clients own data and remarketing lists). ♦ Actually launching and monitoring the campaigns. I used primarily Facebook Ads, AdWords and SuperSonic Ads, but I sometimes launched campaigns on programmatic buying platforms (AppNexus) and sometimes on Access' digital properties.♦ Running the ad serving / ad ops side for my campaigns (I used OpenX and Zedo for most campaigns, SMART AdServer for Rich Media), as well as working with our client's web developers to deploy tracking solutions based on simple attribution models.♦ Teaching and mentoring junior colleagues, sharing my knowledge and technical expertise (tag management, conversion and event tracking, targeting and remarketing solutions) and business skills (preparing sales pitches, upselling techniques, etc). The whole team banded together and we developed a centralized reference of relevant targeting methods, placements and marketing resources. Show less

Digital Marketer (work-study)

• Nov 2013 - Aug 2014

I was the account manager for the leading Telco company in Tunisia and introduced them to digital advertising. I worked closely with the client's digital activation team and was in charge of implementing their online advertising strategy; managing their AdWords campaigns; tracking conversions and measuring ROI as well as various content creation tasks (ad content, adaptation of visual content to fit Google's guidelines, video editing certain video ads for a more appealing Rich Media format, ...). I also had other support roles at Access : ♦ Working with Google representatives from the Telco sector to (up)sell Google products and services - AdWords rich media and YouTube video ads were introduced in Tunisia during that time-period, and Access was the first agency to use these new formats in Tunisia, with content from my client. ♦ A/B testing various content / formats, measuring conversions and social media reach to optimize ROI. ♦ Deploying a new lean and efficient web analytics and tracking system and sharing that expertise with all the team. We convinced most of our clients to switch to Google Tag Manager and fully delegate tag management to Access. ♦ Writing tutorials for our corporate blog, in a bid to step up our content marketing game. Show less

Web Content Writer (freelance, part-time)

• Sep 2010 - Oct 2013

I started my digital career as a web content writer and translator, providing my clients with outstanding content for SEO and content marketing. I also helped French speaking clients internationalize their websites by translating their content. I also dabbled in : ♦ Basic web development, tweaking WordPress / Joomla themes and plugins to fix bad SEO, integrate some APIs. I was also a webmaster for some clients. ♦ SEA, mainly keyword research and ad content creation. ♦ SMM, mainly providing content and running reports about user engagement / user base growth. Show less