Experience

Havas People

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Associate Creative Director (copywriter)

  • May 2023 - Present



Freelance

• Brisbane, Queensland, Australia

• Freelance Creative Director/Copywriter

  • Jan 2023 - Present



Alpha Digital

• Australia
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • May 2022 - Dec 2022



HERO

• Australia
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Sep 2021 - May 2022



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Senior Copywriter (contract)

  • Jan 2021 - May 2021



ThirdCity, 23Red, M&C Saatchi Talk, UM London, Lucky7, CreativeDrive and R/GA

• London, United Kingdom

• Freelance Creative Director/Copywriter

  • May 2020 - Dec 2020



UM London

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Freelance Creative Director

  • Jan 2020 - Apr 2020



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Freelance Creative Director

  • Sep 2019 - Dec 2019



UM Australia

• Australia
• Advertising Services
• 100 - 200 Employee

• Creative Director, UM Studios

  • Jul 2013 - Sep 2019

• Creative Director

  • Jul 2013 - Dec 2015



Ensemble Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Creative

  • Jul 2013 - Dec 2017



SheSays Australia

• Australia
• Advertising Services

• Leader

  • Jan 2011 - Aug 2016

  SheSays is an award-winning organization running free mentorship and events to women in the creative industry. Why? Because we want to see more women at the top. You can also check out why I'm in: http://www.bandt.com.au/news/getting-more-women-working-in-digital SheSays is an award-winning organization running free mentorship and events to women in the creative industry. Why? Because we want to see more women at the top. You can also check out why I'm in: http://www.bandt.com.au/news/getting-more-women-working-in-digital



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • Jan 2012 - May 2013



thehoopla.com

• Sydney, Australia

• Featured Writer (writing under a pseudonym)

  • May 2012 - Oct 2012

  PASSION PROJECT. As I embarked on my first foray into Internet dating I knew I'd need professional help - like a psychologist or a dating expert. Problem was I didn't want to pay for it because that would be admitting I had 'issues'. So I came up with a cunning plan to receive free expert advice. I approached Bettina Arndt, accomplished author of The Sex Diaries and her willing male accomplice Rob Tiller, sex therapist and relationship counsellor to come on board The Dating Project. We then pitched this idea to Wendy Harmer, founder of The Hoopla, one of Australia's most popular online publishers and had two other brave participants in their forties and fifties come on board. Over the course of The Dating Project we consistently ranked as one of the most popular stories of the week and were invited on several radio stations to share our dating experiences. I had a tremendous amount of fun despite letting slip my true identity on the odd occasion. http://thehoopla.com.au/category/the-dating-project/ Show less



Holler Sydney

• Sydney, Australia

• Freelance Senior Digital Creative

  • Sep 2011 - Nov 2011



Reactive

• Technology, Information and Internet
• 1 - 100 Employee

• Senior Creative

  • Mar 2011 - Sep 2011



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• Freelance Senior Digital Creative

  • Feb 2011 - Feb 2011

  During my quick, but pleasant stopover, I became an expert on the Qantas Frequent Flyer program care of some juicy briefs that came my way. During my quick, but pleasant stopover, I became an expert on the Qantas Frequent Flyer program care of some juicy briefs that came my way.



Sputnik Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Digital Creative

  • Jan 2011 - Feb 2011

  What a sunny start to my return downunder! And to really get me in the mood for appreciating what's on offer in the 'lucky country', I worked on a brief for LateRooms that celebrated the exciting possibilities in store for the spontaneous traveler. What a sunny start to my return downunder! And to really get me in the mood for appreciating what's on offer in the 'lucky country', I worked on a brief for LateRooms that celebrated the exciting possibilities in store for the spontaneous traveler.



Havas Work Club

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Digital Creative

  • Oct 2010 - Nov 2010

  Tis a beautiful thing when passion and work collide. As the proud owner of www.ladieswhospablog.com I was delighted to work on the 'digital makeover' for The Sanctuary Spa. What a surreal and fortunate day it was to walk into The Sanctuary Spa and realise I was getting paid to be pampered!! Although, it is research. And I do like to be thorough in my thinking... Tis a beautiful thing when passion and work collide. As the proud owner of www.ladieswhospablog.com I was delighted to work on the 'digital makeover' for The Sanctuary Spa. What a surreal and fortunate day it was to walk into The Sanctuary Spa and realise I was getting paid to be pampered!! Although, it is research. And I do like to be thorough in my thinking...



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Freelance Senior Digital Creative,Thinker & Tinker

  • Jun 2010 - Oct 2010

  I enjoyed making my mark on their iconic offices situated in the heart of busy Brick Lane. The three things I am most proud of: - Instigating a daily poll charting the serious issues of the Creative Department (from new hairstyles to career changes) - Injecting a sense of fun, flair and the unexpected to each brief and every day at LBi - Introducing talented and nice people to the senior staff of the Creative Department. I’m hoping the ‘honorary tea and cake tray’ on my last day was a good indication that my efforts were appreciated. Or maybe, just like me, LBi makes the most of any excuse to have cake! Show less



Poke

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Digital Creative

  • Apr 2010 - Jun 2010

  Despite the absence of overseas trips whilst at Poke, I feel I embarked on my own 'educational adventure'. During my time I discovered the offside rule care of a World Cup campaign, a local band in Leeds thanks to an Orange community project, and the side effects of wearing wellies at Glastonbury. Other notable discoveries in the office that rate a mention are: - The timeliness of Dolly Parton's 'Jolene' - The dwindling popularity of the Jaffa cake - The iconic summer footwear and essential Shoreditch staple: the espadrille Show less



iris Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Digital Creative

  • Dec 2009 - Apr 2010

  It was all glamour and glitz at London HQ. Whisked off to Amsterdam for fast-shooting edits and mingling with the sound professionals on set as part of the Philips Sound campaign. Then, collaborating with one of the music industry's elite - Jonathon from Spotify. Ellie Goulding and a few rock stars pitched in for this project but they were never a match for Jonathon. And finally, to top it off I became entrenched in one of my favourite subjects -- lip glosses and all things make-up. I happily chipped away into long days for a monster pitch and a free lipstick. Show less



DHM

• Freelance Senior Digital Creative

  • Aug 2009 - Nov 2009

  Just off buzzing Carnaby Street and around the corner from friendly Frank's, DHM was a lovely home for me. This visit saw me embark on new territory - developing a social media ethos and concepts for luxury brands. How ironic. Luxury thrives on exclusivity and the privacy of a VIP world. So how do you keep this in tact when you're in the open space of the internet? I think I found some answers... Just off buzzing Carnaby Street and around the corner from friendly Frank's, DHM was a lovely home for me. This visit saw me embark on new territory - developing a social media ethos and concepts for luxury brands. How ironic. Luxury thrives on exclusivity and the privacy of a VIP world. So how do you keep this in tact when you're in the open space of the internet? I think I found some answers...



Naked Communications Europe

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Digital Conceptual Copywriter

  • May 2009 - Aug 2009

  From Horsham to Oslo to Old Street, Hyper created a seasoned traveller out of me. I collected these miles on accounts like More Th>n, Telenor and the BBC. This also meant my knowledge on home insurance, telecommunications and mental health grew a little. From Horsham to Oslo to Old Street, Hyper created a seasoned traveller out of me. I collected these miles on accounts like More Th>n, Telenor and the BBC. This also meant my knowledge on home insurance, telecommunications and mental health grew a little.



Erasmus Partners

• Senior Digital Creative

  • Feb 2009 - Apr 2009



Dare

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Senior Creative

  • Mar 2006 - Jan 2009

  With close to 3 years under my belt, I owe a lot to Dare and the memorable situations I landed myself into in the name of the job. Here are just a few: 1. Covering a naked woman in bacon rashers and pepperoni. She was a vegetarian. (Barclays banner campaign) 2. Directing Harry Hill in a fight against a cursor. (ITV banner campaign) 3. Holding a frank conversation with a drag queen and Londoners in the back of a black cab. (Barclaycard viral documentary on nightlife in our capital city) 4. Buying expensive red shoes in my size. (Google demo) 5. Coaching topless men through saucy bedroom moments (ITV microsite) Now you can see why I love this job and what I do! Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Conceptor/ Copywriter

  • Feb 2005 - Mar 2006

  A trip to Paris, followed by a short visit to a bathroom in Brick Lane, found me filming a naked man in a shower. This was all part of our award-winning Sunsilk Shower Slave interactive video. And that was just the beginning of the fun times to be had... A trip to Paris, followed by a short visit to a bathroom in Brick Lane, found me filming a naked man in a shower. This was all part of our award-winning Sunsilk Shower Slave interactive video. And that was just the beginning of the fun times to be had...



AKQA

• United States
• Design
• 700 & Above Employee

• Copywriter

  • Oct 2003 - Nov 2004

  In my wildest dreams I could not think of a more amazing place to start my career in digital. So it seems fitting that no leaving card has managed to top the one I had under my wing as I left the office of Jermyn Street. In my wildest dreams I could not think of a more amazing place to start my career in digital. So it seems fitting that no leaving card has managed to top the one I had under my wing as I left the office of Jermyn Street.