Manager, Innovation

• Jan 2023 - Present

Product Innovation Manager

• Mar 2020 - Dec 2022

UX/UI Generalist

• Nov 2019 - Mar 2020

Account Coordinator

• Jan 2018 - Dec 2018

• Composing press releases, pitches, and statements for campaigns • Creating PR calendars, press schedules and itineraries for clients • Working closely with brands/talent to uniquely and successfully voice their messages to appropriate media • Identifying and tiering relevant media outlets/influencers/tactics to successfully increase clients profile • Working closely with media houses (broadcast, radio, print, online) and management teams to coordinate and secure coverage for clients • Working closely with VOCAB team to collectively find new ways to promote clients across all media • Accompanying and coaching clients during interviews • Tracking and compiling coverage to create media reports for clients at the end of each campaign • Devising social strategies, contributing to social posts, and monitoring all VOCAB socials Show less

Marketing Associate

• May 2016 - Jun 2017

• Assisted with the creation of marketing and branding material (website, advertisements, expo marketing material, pamphlets, etc.) • Coordinating marketing material to be in line with brand guidelines and strategy • Creative design input • Assisted with the creation of marketing and branding material (website, advertisements, expo marketing material, pamphlets, etc.) • Coordinating marketing material to be in line with brand guidelines and strategy • Creative design input

Intern

• May 2016 - Sep 2016

• Working closely with public relations, production, and directing teams • Composing relevant media posts, press releases, monthly engagement reports, etc. • Working closely with in-house and external talents to compose and manage interviews, social media, itineraries, etc. • Identifying relevant media influencers, and generating awareness for talent • Working in collaboration with other media houses to develop new ways to promote talent • Regular media coverage research and entry • Media accreditation/award show research and entries • Assisting with directing and on-floor duties (teleprompter, camera work, TVR recordings, managing talent, etc.) Show less

Assistant Manager

• Jan 2012 - Nov 2015

• Working closely with management and marketing team to increase sales • Recommending brand, price point and buying strategies • Helped create marketing material (logo, advertisements, pamphlets, etc.) • Rearranging, remerchandising and replacing stock • Responsible for training, motivating and mentoring staff • Coordinating store display in line with brand guidelines and strategy • Reporting on mark down strategies, current performance and market trends • Creative design input Show less

Research And Administrative Assistant

• Mar 2011 - Dec 2012

• Researching and compiling data from latest real estate trends • Anticipating and mending crisis communication strategies • Database entry • Assisting in sourcing, office work, and team responsibilities • Researching and compiling data from latest real estate trends • Anticipating and mending crisis communication strategies • Database entry • Assisting in sourcing, office work, and team responsibilities