Experience

Kazyon

• Egypt
• Retail
• 200 - 300 Employee

• Marketing Manager

  • Aug 2016 - Present

• Head of Marketing

  • Oct 2019 - Present

  - Develop the annual marketing plan based on the company strategy and marketing budget to achieve goals and targets.- Manage and develop the marketing team, create a healthy work environment where talent is given the appropriate opportunity to grow and gain experience.- Execute marketing campaigns in different communication channels ATL, BTL and Digital, following the brand guidelines and ensuring excellence in execution.- Manage relationship with agencies (ATL, BTL and Digital), printing house and call center. Along with setting their annual scope of work, conducting quarter reviews and action plans to get the best out of each partner.- Oversee our Facebook page, mobile application and website. - Monitor digital content, marketing trends and competitor analysis.- Brand management for Private Label products with more than 30 brands and 150 SKUs (name, design, packaging, product quality, price, size, planogram, launches, sales and promotions).- Plan and execute the promotion calendar with the purchasing team including product selection, pricing and forecast. - Manage all partnerships like CSR, Banking and Telecom operator. - Oversee trade marketing activities such as in-store branding, extra display, store activation, launches, sponsorships, events and special flyers. - Track market trends, developments and overlooking main competitors’ prices, activities, promotions and advertisings. - Track market prices on a weekly basis and take actions according to our pricing strategy.- Make market researches (qualitative and quantitative) to gather strategic information and translate research findings into clear and actionable insights.- Develop and Execute loyalty program Show less

• Marketing Manager

  • Aug 2016 - Sep 2019

  - Execute marketing campaigns in different communication channels ATL, BTL and Digital, following the brand guidelines and ensuring excellence in execution.- Manage relationship with agencies (ATL, BTL and Digital), printing house and call center. Along with setting their annual scope of work, conducting quarter reviews and action plans to get the best out of each partner.- Brand management for Private Label products with more than 30 brands and 150 SKUs (name, design, packaging, product quality, price, size, planogram, launches, sales and promotions).- Manage all partnerships like CSR, Banking and Telecom operator. - Oversee trade marketing activities such as in-store branding, extra display, store activation, launches, sponsorships, events and special flyers. - Track market prices on a weekly basis and take actions according to our pricing strategy.- Make market researches (qualitative and quantitative) to gather strategic information and translate research findings into clear and actionable insights. Show less



Total

• Argentina
• Food and Beverage Services
• 1 - 100 Employee

• Brand And Communication Specialist

  • Jan 2016 - Aug 2016

  -Participates in marketing calendar workshops with a key role in directing on-ground/offline marketing activities and secondary role in suggesting data collection initiatives during campaigns to achieve TOTAL Egypt strategic objectives and ensure its differentiation within the market.-Preparing marketing campaign briefs in collaboration with respective business units, communicates briefs to agencies and follows through campaign timely delivery and compliance to TOTAL CI, strategy and legal requirements. -Manage and follow-up the overall implementation of on ground marketing calendar, raises a flag in case of delays and updates calendar as required during the year.-Support activations and on ground marketing activities, resolves problems (if arise) to ensure campaigns/ activations are going according to plan.-Updating cost center budget upon expenditure along side with the marketing department and with the communication team, validates budget against actual spent with finance on a monthly basis and issues budget update report accordingly. -Support implementation of TOTAL Egypt PR strategy based on annual strategic objectives as well as marketing calendar and follows through its implementation by managing PR agency.-Support internal communications to build a strong employee culture with the support of the PR agency.-Organize and supporting events including press conferences, exhibitions, open days, press tours, CSR campaigns and corporate events as per the marketing and internal events calendar.-Handle yearend gifts, promotional items and materials along side with the procurement department while ensuring their high quality and timely delivery to reflect TOTAL required positioning in the market.-Managing market research for Total Egypt a with the support of market research agency-Manage the customer data base project Show less

• Trade Marketing Supervisor

  • May 2013 - Dec 2015

  • Create and implement the whole year marketing planBonjour brand awareness, products marketing, and 3rd party marketing (Ex: Mandarine Koueider)• Organize all the seasons’ events (Ramadan, back to school, Christmas, etc),• Create, implement and manage, different marketing operations such as launches, activations and promotions in conjunction with suppliers or alone if it’s a TOTAL product• Monitor and report the marketing budget on monthly basis,• Monitor competitors activities,• Choose all the Marketing designs offered from TOTAL marketing agency based on my request (See-Through, banner, stand, dangler, mockup, giveaway, …) based on TOTAL worldwide guidelines, rules and regulations,• Developed various marketing materials such as brochures, questionnaire, gift box, etc • Manage Bonjour marketing campaigns such as (radio, SMS and billboard) • Manage Bonjour marketing on TOTAL Facebook page regularly by posting activities on the page and also boosting some of them • Write and explain each operation process to communicate it with the shops• Assure the correct implementation in the shops,• Analyze campaigns and marketing activities results, • Monitor the sales regularly and present effective analysis,• Visiting the Bonjour Shops regularly to ensure the right implementation of all the operations. Show less


Cheops Travel
• Business Consulting and Services
• Operation Executive

  • Sep 2010 - May 2013