Yasmina Maliuha

Consumer Experience Account Director (Imperial Brands) at BBDO Proximity Duesseldorf
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Moers, North Rhine-Westphalia, Germany, DE
Languages
  • English Full professional proficiency
  • German Professional working proficiency
  • Italian Elementary proficiency
  • Russian Native or bilingual proficiency
  • Ukrainian Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Google Analytics
    Google Analytics Academy
    Apr, 2018
    - Nov, 2024
  • AdWords Fundamentals
    Google AdWords Certified
    Apr, 2018
    - Nov, 2024
  • AdWords Mobile Certification
    Google AdWords Certified
    Apr, 2018
    - Nov, 2024

Experience

  • BBDO Proximity Duesseldorf
    • Advertising Services
    • 1 - 100 Employee
    • Consumer Experience Account Director (Imperial Brands)
      • May 2022 - Present

      • Management of activation campaign creation: setting objectives for a creative team based on the campaign scope and briefing designers and copywriters• Communication with internal and external stakeholders to ensure timely projects launch as per the Client’s brief• Leading clients' campaign advertising strategies in cooperation with the Brand and the Strategy teams• Evaluation of Legal scope and competitive environment in key markets• Identifying new opportunities for growth • Management of activation campaign creation: setting objectives for a creative team based on the campaign scope and briefing designers and copywriters• Communication with internal and external stakeholders to ensure timely projects launch as per the Client’s brief• Leading clients' campaign advertising strategies in cooperation with the Brand and the Strategy teams• Evaluation of Legal scope and competitive environment in key markets• Identifying new opportunities for growth

  • ROSHEN Confectionery Corporation
    • Ukraine
    • Food Production
    • 200 - 300 Employee
    • Regional Marketing Manager Poland, Lithuania, Latvia and Estonia
      • Mar 2021 - Mar 2022

      • Annual sales and marketing plan development with a focus on margin goals• Assortment and price management based on competitor’s environment and profitability targets• Promo plan creation and control over its execution• Marketing budget management and activity effectiveness evaluation• Competitive environment assessment and price monitoring • Annual sales and marketing plan development with a focus on margin goals• Assortment and price management based on competitor’s environment and profitability targets• Promo plan creation and control over its execution• Marketing budget management and activity effectiveness evaluation• Competitive environment assessment and price monitoring

  • Coca-Cola HBC
    • Switzerland
    • Food & Beverages
    • 700 & Above Employee
    • Premium Spirits Marketing Manager Ukraine and Moldova
      • Jul 2018 - Feb 2021

      • Brand strategy development and full Marketing mix management of Edrington brands• Marketing strategy execution of Brown Forman brands including price promo process management• Team management and close cooperation with Sales, Finance, Procurement, Controlling, Legal and Logistics to ensure effective execution of plans and optimal stock levels • Development, production and placement of trade equipment and POSM• Planning, coordination and evaluation of promo-activations in retail that drive product trial and loyalty• Ensuring effective translation of Premium Spirits strategy to Field Force through trainings, sales stories, merchandising standards etc.• Development and implementation of communicational and engagement programs for customers and company employees including sales team • Sales, market and consumer trends monitoring for activation plans adjustment• Cross-functional projects management with non-spirits portfolio

  • Imperial Brands PLC
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Senior Brand Activation Manager (Ukraine, Azerbaijan, Armenia, Georgia and Moldova)
      • Jun 2015 - Jun 2018

      • Annual operational plan preparation and execution according to agreed brand objectives • Sales, market and consumer trends monitoring for activation plans adjustment• Local adaptation of advertising creative material and brand activation planning in collaboration with global and local agencies• Brand activation budget management and control • Planning, coordination and evaluation of promo-activations in retail that drive product trial and loyalty• Development and implementation of customer communication and engagement programs for retailers and key partners• Localization, development and production of POSM for retail• Preparation of merchandising standards for Field Force to support marketing objectives• Sales Cycle planning process management including leading of monthly meetings with field force and Sales cycle plans and reports preparation• Team management and cooperation with internal and external stakeholders in order to ensure plans execution across markets

    • Trade Marketing Development Manager (Azerbaijan, Armenia, Georgia, Moldova)
      • Sep 2014 - May 2015

      • Sales Cycle planning process management including leading of monthly meetings with field force and Sales cycle plans and reports preparation• Channel Strategy implementation in the markets• Trade motivation programs elaboration and implementation• Trade Equipment and POS materials development, production and delivery to the markets• Local adaptation of advertising creative material and activation planning in collaboration with global and local agencies

    • Trade Marketing Manager Central Asia
      • May 2013 - Aug 2014

      • Establishment and coordination of Sales Cycle planning process • Merchandising standards development and roll-out• Trade motivation programs implementation• Participation in Field Force rerouting project according to Channel Strategy

    • Sales Development Manager Caucasus
      • Dec 2011 - Apr 2013

      • Trade Equipment development, production and delivery to the markets• Merchandising standards development• Ensure Channel strategy implementation• Leading of Trade Marketing Evaluation process

    • Sales Cycle planning manager Ukraine
      • Jan 2010 - Nov 2011

      • Leading of Sales Cycle planning process• Development of merchandising standards, Sales Cycle plans and Sales Cycle reports for Field Force• POS materials development, order and production • Development of merchandising standards • Trade Incentive programs evaluation• Trade Marketing audits in retail

    • Trade marketing specialist Ukraine
      • Feb 2008 - Dec 2009

      • POSM materials development, order and production • Development of merchandising standards, Sales Cycle plans and Sales Cycle reports for Field Force• Trade Incentive programs evaluation• Trade Marketing audits in retail

  • "Alfa-A-Assistance"
    • Economist
      • Jan 2006 - Jan 2008

      Medical institution database collection and managementMarket analytics Medical institution database collection and managementMarket analytics

Education

  • Kyiv National Economics University
    Master's degree, Marketing
    2003 - 2008

Community

You need to have a working account to view this content. Click here to join now